Corporate Design & Print Solutions

p r i n t s p e a k

Issue 4 • 2011

c o m p e t i t i o nc l i e n t v i e w

competitionFor your chance to win one of three

$100 Myer gift cards let us know what you’re doing to spread the Christmas

cheer this year.

All you need to do is visit www.kwikkopy.com.au/ecomp and

enter your details and answer.Entries close 30th November 2011.

corporate Design & print solutions

©2011 Kwik Kopy Australia Pty Ltd. Kwik Kopy believes that the information in Contact Newsletter is up to date and accurate. However you are advised to check with the appropriate bodies for further details. If this newsletter was personally addressed to you and you would prefer not to receive any further direct marketing communications from us, you can request this by contacting a Kwik Kopy manager on the details below.

c o m p e t i t i o n

forget

client view

never

John Stewart, Head of Marketing, Communications and Fundraising, Alzheimer’s Australia SA, won’t ever forget working with Kwik Kopy Norwood.

kick some goals for your business in 2012 by giving your customers an official aFl or nrl football fixture card. Fixture cards display your company’s logo, services and contact details and are an ideal way to put your brand in front of your customer’s eyes for the entire footy season. speak to us at kwik kopy about planning your fixture card programme for 2012.

Kick off your marketing in 2012

p r i n t s p e a k

When he joined Alzheimer’s Australia

SA 15 months ago his first role was

to review the organisation’s design

and print work. Kwik Kopy Norwood

was one of several suppliers the

organisation used.

“I got Shane and Phil [Kwik Kopy

Norwood owners] in for a chat, and

immediately realised they were the

most professional printers I’d ever

dealt with in my life. That was startling

to begin with.”

“They are a complete breath of fresh

air,” says John. “They’ve bent over

backwards to make anything we do

work and work well. We put a huge

amount of printing through them now.

They turn stuff around in a day if I need

it, and the quality is outstanding.”

John recently picked up an Australian

Institute of Marketing award for Best

Business to Consumer Communication

which Kwik Kopy Norwood did the

work on. Shane and Phil have also

been part of the organisation’s brand

revitalisation and executed a “superb”

job of the highest quality.

On the 23rd October 2011 Alzheimer’s

Australia SA organised a fund raising

Memory Walk at Adelaide Zoo. It was

the first event of its kind and once

again Kwik Kopy Norwood was there

in support.

To find out more visit:

alzheimers.org.au/South-Australia.aspx

Gold rush - the power of personalisation

Contact_#4_2011_FA.indd 1 20/10/11 12:41 PM

F e a t U r e X m a s t i p s

Gold rush - the power of personalisationYou know more about your customers than you realise and it’s time to reap the rewards. You won’t need to dig too deep to uncover the potential goldmine of customer information.

we’ve got something for everyone this

christmas

according to the recipient. Real customer insight lets you produce relevant marketing materials that engage your audience. Deliver the solutions people actually want and you’ll unlock a treasure chest of riches.

Let Kwik Kopy personalise your marketing materials with variable data printingKwik Kopy uses sophisticated variable data printing technology combined with expertise that ensures you get the best from your printed material. Text, images and graphics can all be customised using information from your database. It’s a fast and cost effective way to tailor each and every piece that comes out of the printer in one job.

Variable data printing creates opportunities for every businessCar dealers can send vehicle service reminders that include each customer’s name, vehicle mileage and image of the model of car purchased. Retail outlets can personalise direct mail campaigns according to the products each customer is interested in. And don’t forget, many successful campaigns have resulted from special offers sent to a customer on their birthday or anniversary.

Christmas eCardsSend your Season’s Greetings online with Kwik Kopy’s beautifully designed, contemporary range of eCards. All the benefits of a traditional card with the added bonus of:

• fasterset-up

• cost-effectivedelivery

• personalisedcontent

Imagine being able to send a personal greeting right up to the last moment. Create a personal message for each customer to strengthen relationships and leave a lasting impression.

Traditional cardsKwik Kopy’s comprehensive range of classically printed cards will help you

meet your festive brief in a timely well-executed manner. Cards can be customised with your company logo with over 50 different designs (Australia Post compliant) to choose from.

Branded calendarsLooking for something different? Kwik Kopy’s personalised calendars will help spread your Christmas cheer throughout the year.

Our comprehensive range of calendar products: from month by month to year on view, desktop towers to wall hanging can all be customised with your company details and logo.

Branded calendars are a great way to keep your message alive with your customers 365 days of the year.

Personalised giftsWine and champagne make a wonderful Christmas gift and this year, why not add that personal touch to create a lasting impression with your customer.

Kwik Kopy can customise your gift box to include, for example, your choice of salutation, your customer’s name and your company logo. Whether it’s 5 or 500 gifts Kwik Kopy can deliver.

This Christmas get on everyone’s Summer reading list with personalised bookmarks. Include your logo, message and your customer’s name and you have a gift that is both novel and useful.

These days there are many ways you can spread the Christmas cheer. So rather than repeating last year’s campaign why not take time to consider some of the alternatives.

to find out more visit www.kwikkopy.com.au

For these alternatives and more visit www.kwikkopy.com.au /christmas

Discover personalisation and create more powerful marketing relationshipsCapture a recipient’s attention by letting them see their name in print and you’ve struck gold! Personalise your marketing materials through the use of variable data printing and customise everything for the individual.

Now is the time to speak to your customers more personally and effectivelyVariable data printing (one-to-one marketing) allows you to speak to your customers more personally and effectively. A rewarding discovery that is proven to increase response rates and boost customer loyalty.

It delivers a much higher rate of return than static direct mail and other generic communication.

One-to-one style communications guaranteed to be effective with variable printing include:

• Directmailletters

• Postcards

• Greetingcards

• Brochures

• Catalogues

• Calendars

Increase your direct mail response rateVariable data printing lets you pull information from a database or external file to personalise communications

Contact_#4_2011_FA.indd 2 20/10/11 12:42 PM