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Print and Online MEDIA PACK 2017

Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

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Page 1: Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

Print and OnlineMEDIA PACK

2017

civil air navigation services organisation

Page 2: Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

Airspace MagazineAirspace is CANSO’s global magazine for air traffic management (ATM) and its key players. Published quarterly, it is written by industry experts and features interviews with top managers and thought-leaders. It not only explores important ATM issues with regard to safety, operations, policy and technology but also provides readers with unparalleled insight into the latest issues and developments and in-depth analysis.

Airspace is read in over 100 countries four times a year by around 6,500 of the world’s leading ATM professionals. It is available to members and non-members across the global industry online, via email and through postal subscription. Print copies are distributed at all global CANSO events and through a network of related aviation associations and organisations and the online magazine is promoted to CANSO’s 4,500 social media followers.

Website AdvertisingThe CANSO website is a top online platform and leading information resource for ATM. From member and event updates, to the latest policies and safety issues, the website is a constant flow of information with easy to download publications and programmes.

With over 28,000 page views per month, the CANSO website is an effective online channel to promote your company. CANSO offers members digital advertising packages to suit all budgets and encourages you to get in touch to discuss options.

Email Advertising

Airspace EmailAirspace, our quarterly magazine, is published in both hard copy and electronically. Each quarter CANSO emails over 6,500 subscribers to inform them about the next issue. As an advertiser, your banner could appear at the top of these email alerts. The first is sent a week before publication, with previews and a content update, and the second is sent a week later, coinciding with publication. This is an effective way to ensure your brand is seen by the key decision-makers directly in their inbox.

ATM NewsATM News is our weekly digital newsletter which is emailed to over 8,000 subscribers from over 146 countries. Based on news from CANSO and CANSO members, it provides ATM industry intelligence on key developments and improvements, including; projects, technology, programmes and partnership updates. Issued to a broad range of individuals from across the industry, this is the perfect place to raise the profile of your organisation to potential customers and peers.

INTRODUCTION

WEBSITE28, 000 PAGE VIEWS

PER MONTH

AIRSPACE EMAIL6, 500 SUBSCRIBERS

ATM NEWS8, 000 SUBSCRIBERS

FROM 146+ COUNTRIES

AIRSPACE MAGAZINEPROMOTED TO

4,500 SOCIAL MEDIA FOLLOWERS

Page 3: Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

ISSUE 36 1Q 2017In the Quarter One issue, Airspace addresses the vision for performance-based navigation and the business model for technology development. What is the lead-in time and how do you know if a technology is a game changer? As drones continue to proliferate, what are the lessons learned so far? We look at the latest guidelines for the use of renewable energy in ANSP infrastructure and feature interviews with leading CEOs.

Regional Profile: Asia PacificExtra Distribution: World ATM Congress and CANSO Asia Pacific ConferencePublication: 17 FebruaryAd Copy: 10 February

ISSUE 37 2Q 2017As air traffic grows, Airspace looks at the challenges in providing global airspace capacity. Bottlenecks are emerging around key hubs, that could have global consequences for traffic flows. How are ANSPs innovating to make the skies more efficient? The issue will discuss operational partnership and leading CEO interviews.

Regional profile: EuropeExtra Distribution: CANSO AGM and Global ATM SummitPublication: 26 MayAd Copy: 19 May

ISSUE 38 3Q 2017There is a growing trend towards automation and digitisation. Airspace explores the investment necessary, the advantages of new technologies and the changing role of the air traffic controller (ATCO). Airspace also discusses the latest safety improvements in the terminal manoeuvring area. We will discuss how partnership in Africa has transformed the industry in the region and leading CEO interviews.

Regional profiles: North AmericaExtra Distribution: CANSO Global ATM Safety Conference and CANSO Africa ConferencePublication: 14 SeptemberAd Copy: 25 August

ISSUE 39 4Q 2017Training has become ever more important in a time of dynamic change in the industry. Airspace discusses the latest training techniques and the efforts to ensure the ATM industry remains an attractive career path. As weather forecasts improve, how can ANSPs incorporate the knowledge into flexible flight paths and other procedures? We will address the latest developments in space-based surveillance and a leading CEO interview.

Regional profiles: Middle East and Latin America and the CaribbeanExtra Distribution: CANSO Latin America and Caribbean ConferencePublication: 16 NovemberAd Copy: 27 October

AIRSPACE EDITORIAL AND ADVERTISING SCHEDULE

Page 4: Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

Bleed: 426(w)x303(h)mmTrim: 420(w)x297(h)mm

Double page spread

Full page

Bleed: 216(w)x303(h)mmTrim: 210(w)x297(h)mmHalf page

horizontal

Bleed: 216(w)x154(h)mmTrim: 210(w)x148(h)mm

Quarter page vertical

Bleed:111x154mm

Trim:105x148mm

Belly band front Belly band back

AD TYPES - SIZES AND MEASUREMENTS

Print

195x150px

195x150px

195x150px

195x150px

Bannercolumn position

Online

190x150px

Bannercolumn position

Bannercolumn position

190x150px

190x150px

190x150px

180x150px

180x150px

180x150px

180x150px

180x150px

Email

Specifications

Print Online

Adverts for print media should be emailed as a high resolution (300dpi) PDF/X-1A to CANSO. All adverts should be delivered with a 3mm bleed and crop marks.

Website and email bannersFile type: .jpg or .png or .gif

Page 5: Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

ADVERTISING PACKAGES

Premium Package

Advance Package

Basic Package

1 full page + + +

1 Full page ad in Airspace

3 months banner on homepage

3 months banner in ATM News

1 banner in the Airspace email

1 full page + +

1 Full page ad in Airspace

3 months banner on homepage

3 months banner on ATM News

1 full page +

1 Full page ad in Airspace

3 months banner on homepage

Print + Digital Package per Quarter

Packages Silver member Gold member Full member

Premium Package 8,700 7,150 5,550

Advance Package 7,450 6,150 4,150

Basic Package 4,950 4,150 3,300

Advertorials/Sponsored ContentAdvertorials provide the opportunity to position your organisation as an expert in its field by publishing current, relevant information and compelling ideas.

Airspace now offers one page sponsored-content advertorials that will also include your company’s logo and contact details. The editor of the issue will provide guidance on the planned content of the relevant issue and advice on what might best complement the issue.

Airspace takes care of the editing, proof-reading and design of pages, so all you need to contribute is the text, and name of the author along with details. Advert copy deadlines must be respected in order to ensure high-quality results. Logos and any graphs or images should be high-resolution (300 dpi minimum) for print purposes.

Package Rates

Page 6: Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

Homepage Silver member Gold member Full member

Quarter Page 800 650 500

Half Page 1,700 1,400 1,100

Full Page 3,000 2,500 2,000

Full Page Special Position 3,450 2,850 2,250

Outside Back Cover 3,750 2,970 2,400

Double Page 5,500 4,500 3,500

Gatefold inside cover 8,500 6,900 5,400

Belly Band 6,000 5,000 4,000

Airspace prices 2017

Events Silver member Gold member Full member

3 months 2,340 1,980 1,560

6 months 4,320 3,600 2,880

9 months 6,480 4,950 3,960

12 months 7,200 6,000 4,800

News and Publications Silver member Gold member Full member

3 months 1,620 1,350 1,000

6 months 3,240 2,660 2,025

9 months 4,350 3,550 2,700

12 months 5,500 4,450 3,400

Website main top banner prices 2017

Website side banner prices 2017

Homepage Silver member Gold member Full member

3 months 1,950 1,650 1,300

6 months 3,600 3,000 2,400

9 months 5,400 4,125 3,300

12 months 6,000 5,000 4,000

Events Silver member Gold member Full member

3 months 1,950 1,650 1,300

6 months 3,600 3,000 2,400

9 months 5,400 4,125 3,300

12 months 6,000 5,000 4,000

News and Publications Silver member Gold member Full member

3 months 1,150 975 820

6 months 2,100 1,800 1,500

9 months 2,900 2,475 2,050

12 months 3,500 3,000 2,500

ATM News prices 2017ATM News email Silver member Gold member Full member

3 months 2,500 2,000 1,500

6 months 5,000 4,000 3,000

9 months 7,500 6,000 4,500

12 months 10,000 8,000 6,000

Airspace email prices 2017

Airspace email Silver member Gold member Full member

1 issue 1,250 1,000 750

2 issues 2,500 2,000 1,500

3 issues 3,750 3,000 2,250

4 issues 5,000 4,000 3,000

RATES

Discounts2 Issues - 5%3 Issues - 10%4 Issues - 17,5%

Page 7: Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

Advertising termsCANSO and Airspace reserve the right to refuse any advertisement or cancel any pre-paid advertisement

as it deems appropriate to avoid conflicts of interest and to make decisions in the best interest of the

association.

Non Publication

Airspace is not responsible for any loss as a result of delay or non-delivery of Airspace.

Billing

Advertisements will be invoiced prior to the shipment of Airspace. Payment should be received within 30

days of the invoice date. If payment is not received, CANSO reserves the right to cancel any advertising,

publication orders and event registrations of the advertising company and / or its employees. Responsibility

for paying invoices ultimately lies with the advertiser – also for bookings made by the relevant advertising

agency.

Copy Delivery

It is the advertiser’s responsibility to provide the materials before the copy deadline date as specified in the

advertising schedule. Airspace does not accept responsibility for any loss as result of misprints in ads that

are supplied in any formats other than those specified by Airspace.

Liability

Airspace editorial calendar may be changed without prior notice. Airspace is free to change all characteristics

of the magazine without prior notice to the advertisers. Airspace does not accept liability for any loss or

damage resulting such changes in the planned production and/or mailing dates of Airspace.

Cancellations

Cancellations must be received by CANSO in writing. The following charge will apply if the cancellation is

received at the CANSO office:

More than four weeks before the

advertising deadline

No charge

Less than four weeks before the

advertising deadline

50% cancellation fee will apply. Alternatively the

advertising spot can be reassigned to the next

issue at the normal rate.

Less than one week before the

advertising deadline

100% fee will apply

Contact: Helen Parker, Development Manager [email protected]

Page 8: Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social media followers. Website Advertising The CANSO website is a top online platform

civil air navigation services organisation