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Print Ad Components. Headlines. Headlines attract readers attention, arouse interest and get viewers interested in the rest of the ad. 80% of people who view print ads only read the headline. Copy. Copy is the selling message of the ad. - PowerPoint PPT Presentation
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Print Ad Components
Headlines
Headlines attract readers attention,
arouse interest and get viewers interested in the rest of the ad.
80% of people who view print ads only read the headline
Copy
Copy is the selling message
of the ad.
It tells about the product
Illustrations
Primary function of illustrations is to grab viewer’s
attention.
Can replace copy.