PowerPoint Presentation

Presented By: Shan MahmoodYang Yiming

Consumers desire a sensation of cooling to mitigate the feeling ofburning and pricking caused by prickly heat.Prickly heat is a extremely itchy red skin rash, cause a prickling or on fire feeling.This skin rash is common in summer and also after lot of sports or exercise ( due to sweat).Summer is meant for holiday throughout the world. It is the time to take pleasure in the sunny days calming the body and mind.

IntroductionEden Rock prickly heat powder provides quick & long lasting relief from prickly heat. It prevents skin problems like heat rash, burning sensation, athlete`s foot and other minor skin infections. It is excellent in absorbing sweat.

Itpreventsbodyodortokeepyoufresh,alldaylong.Acompletelyresearched formulation, Eden Rock prickly heat powder has no harmful effects onskin.

IntroductionCooling and soothing powderEffective in relieving itching, heat rash and skin irritation from hot weatherUsed after bath as an antiseptic and absorbent Makes you feel fresh and relaxed275 Grams

Product

2.5 euros for 275 Grams Low price strategyTarget customer are generally price sensitiveVolume discounts and wholesale pricing

Price

Open marketFamily stores Department storeLocal distributorsSales force

Place

Personal sellingSales promotion such as discount and trialsMore quantities

Promotion

Target GroupPrickly heat occurs to people across all age groups and keeping in mind, we are not restricted to children.Geographically, we will base our market where the climate is moderate and summer is hot.Our main target will be youngsters who are more attracted to sports.Also, we will target young and new mothers as they can use this product for their babies to prevent rash.Our focus is broad and we target countries in Europe, where tourist usually travel in summer for different activities ( beach).

ProductAvailabilityPriceFa Shower Gel Menthol

In supermarkets and cosmetic shops (Bipa)2.15 euroDas Basische BadesalzDM12 euroBath and powder Waschkosmetikum

Bipa2.49 euroSnacke Brand Prickly heat PowderOnline (amazon)7.15 euro/ 300 gm

Competitors

High PricedLow PricedLow

AwarenessHigh

AwarenessFa Shower GelDas Basische Badesalz

Bath and powder Waschkosmetikum

Snacke Brand Prickly heat PowderEden Rock prickly heat powder

Positioning MapPrickly heatNow improvedProductChange the packaging to steel bottle.Differentiate product for men and women, with little changes in ingredients according to skin standards.Color to be changed from white and pink to Blue for men and Pink for women.Quantity to be reduced from 275g to 200g.Introduce powder in different sizes (50g, 100g, etc).Highlight the natural ingredients.Also, extend the product line by introducing variations in products such as, anti-bacterial, sensitive skin etc.

PriceIncrease price to around 6 euro. In order to create an image presenting good quality.Seasonal pricing.

PlaceCurrently, product is available in only few Indian stores in Austria.If entering the market, focus will be on stores like Dm, Bipa, Appotheke, Herbal stores, Hervis etc.

PromotionHigh TV commercials in summer.Guerrilla Marketing on beach.Bonus packages with complementary goods such as sun block.In-store free samples.