Prezentare Research Skills

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UK COLLEGE

BUSINESS AND COMPUTING

Research Skills

Lecturer: ANNE SALIUCampus: Wentworth Houses - Gants HillStudent name: Alexandru POPA

January 2014


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THE INFLUENCE OF

SOCIAL MEDIA

FOR CONSUMERS


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The AIM of this study was to observe the positive and

negative influence for all categories of consumers.

In order to do that my subjects had to be from different

activity domains. I have conducted the research using theunstructured interview to capture the real connection that

people have daily activities through social media.


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I had 3 volunteer subjects: a businessman who owned a

small transportation company, a hair-stylist and a man who

was betweenjobs.

My interviews started with the same simple question:

How did social media (social networks) help you in your

domain?. The answers were pretty different but in the essence

were all alike.


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Even though the businessmans company

was on the market for some while, he

hadnt been using social media promoting.

After he had found out about this kind ofpromotion, he promoted his company as

well. The results came in as a success by

raising his earnings.


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Hair-stylist: being in a foreign country, he was in need of all

kinds of daily information. He told me that even the nearest,

cheapest places for food he found were on the internet. Hewas really glad about the fact that he could be up to date at

his job using social networks.


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A man who had finished a contract was in search of a

job. He easily found information offered by the possible

employers through Facebook and Linkedin such as

phone numbers, addresses, job requirements and allnecessary details in order to get a job. Using these

methods, the process of getting a job was accelerated.


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As we already know, the unstructured interview is

not containing prearranged questions, it is a qualitative

research method, allowing people to be spontaneous. The

results of my research could not be generalized on a largerpopulation because the number of subjects was poor (only

3).


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These three interviews I was able to use as a pre-test, and I

conducted a questionnaire.

The answers of my interview subjects I converted in a

questionnaire for all types of people: employee,

unemployed, businessman or not.

1. If you were a business owner, do you think that social

media would help you expand/raise your profits?

Yes No

2. Imagine yourself in a different country, another one thatyou live in; could you find the needed information through

social media?

Yes No


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3. Do you consider that a person (or you) could find

out more about a specific field of work throughsocial media?

Yes No

4. Linkedin or Facebook are good methods forsearching a job?

Yes No

5. In daily activities, social networks or social media

are able to offer you considerable assistance?

Yes No


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Conclusions

My brief and full of content questionnaire measuredhow people, generally speaking, see social media as a

daily helper.

I have used closed-ended questions - simple structure

(with dichotomous response).

RESULTS

I had 20 respondents.

75% think that social media is very good for business, for raising profits(Q.1)15 out

of 20 subjects;

50% of them consider that social media offers information of use if they were in adifferent (new) country (Q.2)10 out of 20 subjects;

75% think that they could get information about a field of work (Q.3)15 out of 20

subjects;

85% find Linkedin and Facebook a good help in search for a job (Q.4)17 out of 20

subjects;

65% of them consider that social media offers assistance in day by day activities(Q.5)- 13 out of 20 subjects.


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My research showed clearly that people are indeedhelped by social media in their day by day

activities. Furthermore, they think that most of the

important information can be found on the internet.


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Despite the fact that social networks have a negative

impact on children, when is overused, social media has

important positive effects when used for informationalpurpose.

en.wikipedia.org/wiki/UNSTUCTURED_INTERVIEW References:

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Prezentare Research Skills