GLOBAL INSTITUTE OF LOGISTICS NAMES SIMS LOGISTICS SERVICES AS BEST REGIONAL 3PL

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Hong Kong based Sims Logistics Services has been named a leading regional logistics provider.

The Global Institute of Logistics has honoured Sims as its choice for “Best Regional Logistics provider 2006” for its contribution to best

practice in the development of the Chinese FMCG sector. ___________________________________________________

Following a detailed correlated research and selection process into leading providers of supply chain and third party logistics services in China the Institute has awarded Hong Kong’s Sims Logistics Services for its contribution to best practice in the Chinese FMCG sector. The award reflects the growing importance of China as an export market for the worlds leading FMCG brands. During its research on the Chinese logistics market and following careful analysis of the quality and value provided by the principal logistics service providers in this sector Sims Logistics services has emerged as the choice of the Awards Committee for best Regional Logistics Provider. Hong Kong based Sims Logistics Services is an independent operating unit of Sims Trading a wholly owned subsidiary of CITIC Pacific which has built an enviable reputation as a leading added value marketing and distribution service partner to FMCG and healthcare companies in the region. Sims has partnerships with some of the worlds leading brands like Ferrero, Pocari Sweat, Pringles, Ovaltine, Parmalat, Heinz, Kikkoman, and Almond Roca. Sims Logistics Services was evaluated using benchmarking from both the Institute’s FMCG Knowledge Centre and its China Logistics Council.

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The Global Instituteof Logistics

The Global Institute of Logistics

2006

Best Regional 3PL Sims Logistics Services

Speaking at the formal presentation of the Institutes Award of Excellence at the companies HQ in Hong Kong, Kieran Ring CEO of the Global Institute of Logistics said: “The growth of indigenous demand for more sophisticated consumer products is transforming China to one of the fastest growing consumer markets in the world. This fact has not escaped the worlds leading consumer brands, who are now targeting the region in a bid to win new customers and to build market share. It is this growth, which is leading to strong demand for experienced third party logistics partners in the region. Research on the Chinese logistics market, by the Institute has indicated that multinationals choosing a logistics partner for their China Operations need to contend with an entirely different set of metrics than they would in domestic markets. In China the critical factor is expertise, A profound lack of qualified, seasoned logistics professionals exists in the market and is reflected at the very highest levels within the management structures of would be partners. Therefore it is imperative, most particular in the FMCG vertical and in the case of ambient or chilled product that the chosen partner is operating to the highest global standard while concurrently having a very good knowledge of the local market. The Institute is confident that in Sims Logistics Services, global shippers will find a highly skilled and strategic supply chain partner in the Chinese market. The Institutes research points to an organization built on best practice and operating to the highest global standards. The company’s grasp on the nuances of the Chinese market is second to none and is built on a unique insight into all facets of the development of the market, particularly the country’s complex national and local government regulations which can be economically treacherous for new entrants.”

The company’s development of its National logistics hub at Xinhui and its 9 regional DC’s spread throughout China is the physical evidence of Sims Chinese strategy.

Reacting to today’s announcement, Mr Glenn Smith, Chief Executive of Sims Trading Company said:

“We are thrilled to have been awarded “Best Regional Third Party Logistics Provider 2006”. At Sims Trading our business philosophy is ‘to be the best in our field’ and we are constantly striving to live up to this vision. So it is very gratifying to have the Global Institute of Logistics name Sims Logistic Services, a subsidiary of Sims Trading, as the ‘Best Regional Third Party Logistics Provider’ operating in the Mainland China, Hong Kong and Macau markets. We are continuing our investment in these markets and will focus on service flexibility and best practices to give our customers what they want, as well as efficiencies and economies in the operation. Full credit for the award must go to Sims Trading’s Logistics Director, David Kuk, and his able team.”

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The Global Instituteof Logistics

To follow up Mr. Smith’s comments David Kuk, Logistics Director, had the following remarks:

“I would like to thank the Global Institute of Logistics for their recognition of our capability and achievements. We have worked hard to expand our operation in recent years and to implement best practices and stretched KPI’s. This has paid off with highly satisfied customers, as well as this GIL award. I would also like to thank the dedicated staff at Sims Logistics for enabling us to reach these high standards of professional service. Our ultimate goal is to help our business partners succeed in China.”

ABOUT SIMS LOGISTICS SERVICES: Sims Logistic Services (SLS) is a subsidiary of Sims Trading Company Ltd a wholly owned member of Hong Kong listed CITIC Pacific group of companies, an arm of CITIC Beijing. SLS is a leading added value third party logistics provider with operations in Hong Kong, Macau and Mainland China. Its vision is to be ‘the best in our field’ providing smart logistics for its customers to strengthen their competitiveness and achieve win-win solutions. In Hong Kong, SLS’s home base, the company has over one million square feet of multi-temperature warehousing and a large fleet of delivery vehicles. Some of its third party customers are well known names such as Heineken, Pizza Hut, and 7-11. Sims Logistic Services’ recent developments make it stand out as a leading regional logistics player. In 2005 it pioneered modern logistics in Macau with the establishment of a multi temperature logistic center and was the logistic provider for the opening of Wynn Resort Casino. It is focusing on providing services to the new casino groups. SLS has also developed, in conjunction with the Dah Chong Hong Group, an added value distribution center at Xinhui, Jiangmen on the west side of the Pearl River Delta. On a site of two million square feet it has both bonded import and bonded export warehouse facilities as well as a logistics and repacking center. Next to the distribution center is the Xinhui Tian Ma river port that can take vessels up to 10,000 tons. Sims Logistic Services provides their customers with all their supply chain and logistic needs including Customs clearance, CIQ (China Inspection and Quarantine) declarations, cargo consolidation through both export and import bonded warehouses, transportation, freight forwarding, shipping services and so on. The company also provides repacking services under international hygiene standard ISO 9001 and HACCP certified facilities. Sims intent is to provide efficient, low cost and added value total logistic services in the region for international customers.

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The Global Instituteof Logistics

ABOUT THE INSTITUTES RESEARCH PROGRAMME

The Global Institute of Logistics 3pl research programme (Gfifty) is designed with 3 distinct purposes in mind: ?? To identify best practice within the outsourced logistics industry ?? To accredit those providers identified as best in class, when benchmarked with best practice ?? To highlight the world’s 50 leading logistic service providers, members of the Gfifty which include well known names like Exel/DHL, Hellmann Worldwide Logistics, and PWC Logistics. Members are drawn from a variety of verticals and from the widest possible geographic spread.

The purpose of the programme is: 1) To set forth criteria and procedures for developing and maintaining a wider classifying blueprint for assessing the key principles governing material flow in the Global logistics and transport sector and to highlight the unity of different functions on the supply chain, together with inventory management, capacity utilization and ‘movement’, which reflect the basics of logistics.

2) To establish which organisations on the supply side of the manufacturing equation displayed an ability to react most quickly to the changing face of logistics and make the most significant contribution to lean manufacture, that is delivering only what is needed by the customer, when it is needed in the quantities ordered. This method of manufacturing is done in a way that minimizes the time taken to deliver the finished goods, the amount of labour needed, the floor-space required and it does it with the highest quality, usually at the lowest cost. This system changes manufacturing from large batch processing to product based, one-at-a-time flow production.

3) To investigate the role played by logistics providers in developing outbound solutions for manufacturing and the components of the supply chain that ensure the flow of goods from origin to consumption. The ability of the provider must be to maintain the materials management functions of the supply chain, taking a product from the point of concept through delivery to the customer. Value added services and understanding and incorporating customer requirements into supply-chain processes are all essential elements of supply-chain management and those providers that satisfy clients needs contribute to the development of the sector as a whole.

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The Global Instituteof Logistics

About the Global Institute of Logistics The Global Institute of Logistics is a community of logisticians and supply chain professionals drawn from the global business community who support the Institutes objectives of creating end-to-end integration and visibility in the global supply chain. The Institute actively fosters and promotes relationship orientation as its key change agent and catalyst in pursuit of these objectives. Relationship orientation refers to the proactive creation, development and maintenance of relationships between global supply chain partners resulting in mutual exchange and fulfilment of promises at a profit. It is the Institutes assertion that the greater the level of relationship orientation between stakeholders, the greater the operational logistics service quality improvements that will result. The Institute acts in a binary fashion to bring stakeholders together through thought leadership. This leadership finds expression through RELAY is the Institute’s Official Business Quarterly Magazine and www.globeinst.org the Institute’s online news and research portal, which archives best practice and also through the various Councils chaired and organized by leading professional and populated by industry experts. The Institute promotes logistics in mainstream media in pursuit of its stated aim of achieving board level status for the profession of logistics and supply chain. We are an accredited news provider to all of the world’s leading search engines including GOOGLE and Yahoo. In the past year, press statements issued by the Institute have been accessed more than 500.000 times on the World Wide Web detailing achievements of the world's best 3PLs.

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