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PRESS RELEASE WRITINGR A C H E L L E M . N E S S I A | M A N A G E R , P H I L I P P I N E I N F O R M AT I O N A G E N C Y- C E B U
Document given to the media explaining the story that your organisation wants to convey.
WHAT IS A PRESS RELEASE
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A statement of your organization.
WHAT IS A PRESS RELEASE
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REPORTERS ARE BUSY PEOPLE.
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JOURNALISTS ARE USUALLY NOT
EXPERTS IN YOUR SUBJECT.
WHAT DOES A PRESS RELEASE LOOK LIKE
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FORMAT•Consistency •Reliability •Concise •Photo support •Relevance •PDF
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HOW DO YOU DISSEMINATE THE PR?•Call Philippine Information Agency •Media Directory •Fax, E-mail •Official social media pages
•Vetting •Quotes •Media Relations
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TIPS
