PRESS Release info Bear Grylls - A-and-L.coma-and-l.com/BG2011info.pdf · outdoor –americas content confidential 6 bear grylls; ultimate fixed blade key features, attributes, benefits

CONTENT CONFIDENTIALOUTDOOR – AMERICAS 1

PRESS Release info Bear Grylls



→Adventure TV Hero

→Everest Conqueror

→British Special Forces

→Survival Instructor

→Best Selling Author

→Head Scout

→Worldwide Phenomenon

…and now a Gerber partner!

Man vs. Wild’s Bear Grylls


Exclusive partnership to co-develop the best survival products in the world

Knives, Multi-Tools, Survival Kits, Survival Tools… and much more

Every item includes pocket-sized “Principles of Survival” guide from Bear

Packaging and retail displays feature bold Man vs. Wild action photos

All products co-branded Gerber and Bear Grylls

Bear Grylls Survival Series by Gerber


Welcome to the Beginning!


BEAR GRYLLS; ULTIMATE FIXED BLADE

KEY FEATURES, ATTRIBUTES,

BENEFITS

Full Tang Blade

Hammer / Pommel

TacHide Handle

Over Molded to Nylon Core

Partially Serrated Blade

Utility Saw

Lanyard Cord

Emergency Whistle

Fire Striker on Blade and Firesteel Rod

(in sheath) – Ferrocerium material

Sharpening Stone (in sheath)

Hard Nylon and Cloth Sheath with

Multiple Carry Options

Weather Proof Survival Guide

Partially Serrated Edge

Textured TacHide™ Overmold

Fixed Blade Knife

7Cr17MoV SS Blade,

Glass Bead Finish

Holes for Lashing

knife to Stick

KEY SPECIFICATIONS

Blade Length – 4.75 inches

Overall Length – 10.00 inches

Weight – 11.2 ounces (knife only)

14.7 ounces (knife & sheath)

Hard Nylon Substrate

Sheath Includes:

•Hard Nylon Sheath & Nylon

Webbing

•Fire Starter Rod

•Sharpening Stone

•Emergency Instructions

•Slot for Survival Guide

Stainless Steel

Hammer

Tang Attaches to Hammer

Knife includes Lanyard Cord with Whistle attached

Fire Starter

Striker


BEAR GRYLLS; FOLDING SHEATH KNIFE


BENEFITS

TacHide Handle Over Molded to

Nylon Core



Nylon Sheath


Partially Serrated Edge

Textured TacHide™ Overmold

Folding Sheath Knife

KEY SPECIFICATIONS


Open Length – 8.50 inches

Closed Length – 4.9 inches

Weight – 4.3 ounces (knife only)

5.3 ounces (knife & sheath)


Nylon Sheath Includes:

• Slot for Survival Guide

• Survival Guide

Lanyard Hole

Dual Thumbstuds

Lock Back Mechanism

7Cr17MoV SS Blade,

Glass Bead Finish


BEAR GRYLLS; SCOUT


BENEFITS

TacHide Handle Over Molded to

Nylon Core

Lock Back Mechanism


Low Rise Pocket Clip


Partially Serrated EdgeTextured TacHide™ Overmold

Clip Folding Knife

KEY SPECIFICATIONS




Weight – 2.4 ounces


Lanyard Hole

Dual Thumbstuds

Low Rise Pocket Clip

Lock Back Mechanism7Cr17MoV SS Blade,

Glass Bead Finish


BEAR GRYLLS; COMPACT SCOUT


BENEFITS

Textured Nylon Handle

Lock Back Mechanism



Partially Serrated Edge Textured Hard Nylon Handle

Pocket Folding Knife

KEY SPECIFICATIONS

Blade Length – 2.50inches



Weight – 1.4 ounces

Lanyard Hole

Nail Nick

Lock Back Mechanism

No Pocket Clip

7Cr17MoV SS Blade,

Glass Bead Finish


TOOLSBEAR GRYLLS ULTIMATE MULTI-TOOL


BENEFITS

Spring Loaded Pliers

Includes ‘Priorities of Survival’ Guide

Rubber Textured Handles

All Components Lock

12 components + a Lanyard

Weighs: 8.8 ounces

*Sheath Included

12 Functions

Fine Edge Blade

Large Flat Head Driver

Full Serrated Blade

Cross Driver

Bottle Opener

Can Opener

Small Flat Head Driver

Saw

Scissors

Needlenose Pliers

Regular Pliers

Pinch Cut Wire Cutters


TOOLSBEAR GRYLLS COMPACT MULTI-TOOL


BENEFITS

Spring Loaded Pliers

Includes ‘Priorities of Survival’ Guide

Textured Handles

Full Fine Edge & Serrated Blades

10 Components + a Keyring

Weighs: 3 ounces

10 Functions

Small Screwdriver

Large Screwdriver

Bottle Opener

Full Serrated Blade

Fine Edge Blade

Cross Driver

Tweezers

Needlenose Pliers

Regular Pliers

Wire Cutters


BEAR GRYLLS – PARANG


BENEFITS

• Angled blade – ideal for clearing brush

or limbs

• Robust blade for enhanced durability

• High carbon steel – enhances

strength, corrosion resistance and

ease to sharpen

• Full tang – boosts durability

• Ergonomic textured rubber grip –

maximizes comfort and reduces

slippage

• Lanyard cord – acts as guard

enhancing grip security

• Nylon sheath – Lightweight, military-

grade, mildew resistant

*Includes land to air rescue

instructions

• Priorities of Survival guide

Machete PARANG

Blade 23% Angled Blade

Textured

Rubber Grip

Full Tang

Nylon Sheath

Land to Air Rescue

Instructions

14”


BEAR GRYLLS – FIRE STARTEREasy-to-use fire starter with water proof

compartment for tinder storage.


BENEFITS

• Compact fire starter with ferrocerium rod and metal striker

• Lanyard to keep product secure and together

• Emergency whistle – Integrated into lanyard cord

• Water-proof storage compartment for tinder

• Land to air rescue instructions• Priorities of Survival guide

FIRE STARTER

Includes Lanyard

to Hold Product

Together

Water-Proof

Cartridge

Ferrocerium Fire

Rod

Fire Striker

CLOSED OPEN


BEAR GRYLLS – BASIC KIT


BENEFITS

• Lightweight, ripstop nylon bag with

waterproof zipper

• 10 Components

• Land to air rescue instructions


BASIC KIT

Components:

1.Waterproof Bag

2.Mini-Paraframe Knife

3.Fire Starter

4.Waterproof Matches

5.Fishing Kit

6.Snare Wire

7.Emergency Cord

8.Emergency Whistle

9.Tinder (Cotton Ball)

10.Water Purification Tablets


BEAR GRYLLS – ULTIMATE KIT


BENEFITS

• Lightweight, ripstop nylon bag with

waterproof zipper

• Lanyard with emergency whistle

• 16 Components

• Land to air rescue instructions


ULTIMATE KIT

Components:

1. Waterproof Bag

2. Miniature Multi-Tool

3. Miniature Light

4. Hand Saw

5. Signaling Mirror

6. Emergency Survival Blanket

7. Fire Starter

8. Waterproof Matches

9. Fishing Kit

10.Snare Wire

11.Emergency Cord

12.Tinder (Cotton Ball)

13.Water Purification Tablets

14.Safety Pins

15.Sewing Kit

16.Waxed Thread

Documents

PRESS Release info Bear Grylls - A-and-L.coma-and-l.com/BG2011info.pdf · outdoor –americas content confidential 6 bear grylls; ultimate fixed blade key features, attributes, benefits