Press release - High Summer 2013

Sunkissed, washed colours, light and flat-

tering fabrics and a hipstamatic, urban

vibe to the styles. That is the essence

of BLEND SHE high summer. Kissed by

the sun.

A great mix of tie-dye washes with

crochet lace details provides a raw city

feel with a feminine vintage touch. On

top, stripes, handdrawn statements and

personal print stories gives an instant

dose of good spirits and big smiles to this

collection.

The summer feel is underlined by the

washed colours ranging from a discrete

palette of rose mixed with a soft neon

orange shade, essential whites and misty

green tones. On to this faded palette

there are dots of neon yellow along with

washed, black shades and graphic all over

prints. Surely, this attention-grabbing and

surprising mix of colours underlines the

mood of summer – hot and hazy – light

and lazy.

BLEND’s High Summer Collection 2013

is designed for the self assured city girl,

expressing her moods through a personal

style. This collection is born to be worn

– over and over again.

Main trends in the

High Summer 2013 collection

- Washed qualities for a sunkissed look

- Heavy crochet laces mixed with

authentic bleached denim

- Tie-dye and dip-dye styles comple-

ments the urban summer vibe

- Personal illustrated tees and graphic

allover prints

KISSED BY THE SUN