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A press release announcing the winner of the 2011 Violence Stops Here contest.
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Chicago Antiviolence Contest Winner Receives Award Chicago Beverage Systems presents $2,000 cash
scholarship for community-driven competition. Chicago, IL, January 30, 2012
Kristen Williams is all smiles as she receives a check for winning the 2011 Violence Stops Here competition. Kristin, a senior at Lindblom Math & Science Academy won the $2,000 grand prize with her performance of an original rap entry.
“We encourage Kristin to get involved in all sorts of creative endeavors.” says Melissa Williams, mother of the 17-year old and a Chicago police officer. “She plans to be a plastic surgeon, so this definitely helps her with school in the fall.”
Tiara Platt of Simeon Career Academy won the $750 2nd place award with her original poem. Dakahari Ingram and Corey Bevil of Carter G. Woodson middle school collaborated to create an original rap to take home the $250 3rd place award. Their video entries can be viewed at www.ViolenceStopsHere.com.
The 2011 Violence Stops Here contest was underwritten by Chicago Beverage Systems LLC as a New Media for Community Development campaign developed and managed by XtraMedium Communications LLC. The campaign included collaboration between the 51st Street Business Association, HOYCE Youth Center and several community-based organizations as a way of getting youth to think about and expressing ways of ending violence in their neighborhoods.
Chicago Beverage Systems supported the 2011 Violence Campaign by providing funding for all aspects of outreach, marketing, and the implementation of the social networking strategy. “It’s great that we could take an “outside the box” approach to help make an impact in the community.”, Willie “JR Smith of Chicago Beverage Systems.
The Violence Stops Here contest began June 15th. Chicago Public School students ages 13 – 19 from Chicago’s Chatham, Englewood, and Grand Boulevard communities submitted a short video from their cell phones or pc to ViolenceStopsHere.com to enter the contest. Each video was judged on: 1) creative expression, 2) relevance to the community, and 3) number of online votes.
Once approved by committee, contest entries received online votes by friends and family to determine the top entries to compete in three live runoff performances at Lindblom Math & Science Academy, Phillips Academy and the finale at Simeon Career Academy.
Contact: Steven C. Philpott XtraMedium Communications LLC Phone 312.344.3037 E-mail [email protected]
Willie “JR” Smith (left) of Chicago Beverage Systems presents a check for $2,000 to Kristin Williams (center) along with Steven C. Philpott (right) of XtraMedium Communications.
Page 2
XtraMedium Communications worked on behalf of Chicago Beverage Systems to explain the benefits of the 2011
campaign to local City of Chicago councilmen (aldermen), keep their chiefs of staff informed of progress and generate
goodwill across the 6-months of the campaign. The councilmen were excited to see Chicago Beverage Systems bring
the contest to their areas.
3rd
Ward Alderman,
Pat Dowell
“Violence is a cancer
destroying our youth
and communities. We
must find more
productive ways to express our
frustration and seek more understanding
with each other. The future of our
communities depends on the choices we
make today.”
15th
Ward Alderman
Toni Foulkes
“The Violence Stops
Here Contest is an
excellent way for our
children to express
their views about our community. After
all it is their every day reality (on the
streets and in the school, etc). Adults
can only imagine it. It is only our
hypothesis, so who is better to tell the
story than our children?”
6th
Ward Alderman
Roderick T. Sawyer
“We need youth to
get involved in the
Violence Stops Here contest. It sparks
creative solutions to pressing problem of
violence and gets us all involved in the
process.”
The Violence Stops Here performance showcases and competition were hosted by Chicago artists Justflo & Uneq’ka Nov. 3rd at Lindblom Math & Science Academy, Nov. 4th at Phillips Academy, and Nov. 10th at Simeon Career Academy.
Principals and educators from the host schools worked together with members of the 2011 Violence Stops Here committee to ensure the contest was a lasting success for their communities.
In addition to the cash scholarship
awards, the campaign concluded with six
outdoor billboards promoting the
winners and aldermen throughout
Chicago’s Chatham, Englewood, and
Grand Boulevard communities
December 2011 through February 2012.
###
2011 VSH Finale at Simeon Academy
One of six outdoor billboards with 2011 VSH winner and local aldermen.