Training Workshop on

th stJuly 30 - 31 , 2014. New Delhi

Introduction to Broadcast,Digital, Online Media Industry

PresentsAqua Foundation Academy

Mr. Sumit Awasthi, Senior Editor, Zee Media Corporation, with over 15 years of industry experience. Mr. Awasthi’s previous assignments has been with AAJ TAK, CNN IBN, IBN 7, NETWORK 18 all noted brands in the Industry. He has been conferred upon many awards for his achievements in the Industry by various prestigious institutions.

Ms Charul Malik, A very well known face and Celebrated Entertainment Anchor & Show Presenter! Charul has worked with ABP News (erstwhile Star News) for more than a decade and now associated with Aaj Tak, T V Today Network as Deputy Editor, Entertainment. Charul is recorded in Limca Book of World Records, 2013 for her incredible Live Anchoring without a break for more than an hour show, while skating with Deepika Padukone, the actress, for her film launch promotion event on Star News!

Apart, she has widely travelled to report/ cover the numerous events across globe, from Macau, Hong Kong (IIFA, 2013), Khatron Ke Khiladi Spot Anchor from Cape Town (aired on Colors, early 2014) and ZEE TV entertainment shows Spot Anchoring from Sydney, Gold Coast & Melbourne (Australia, 2014). She is being awarded as the Best Entertainment Anchor, 2013 by the prestigious NT (News Television) Awards, by Indian television, recently held in the national capital, New Delhi.

Mr. Ashok Shrivastava, A veteran News Journalist, Anchor and Broadcaster. Working with DD News, Prasar Bharati for more than a decade now, he has also worked with several other News Organizations and Production Houses in New Delhi and Mumbai. He has reported various exclusive events and has widely travelled across globe with our Prime Ministers representative convoy to Report and Anchor from N A A M , S A A R C , G 2 0 M E E T , COMMONWEALTH CONCLAVE and many similar events. He is also credited to interview many important profiles of numerous other Prime Ministers, Head of States/ Presidents of various countries. He was twice awarded Best News & Program Anchor by prestigious Prasar Bharati Board in 2007 & 2009.

Mr. Ajay Jha, A very senior and seasoned journalist and Broadcast Professional with more than 30 years of experience into media and news sphere! Has worked with Hindustan Times, New Delhi, BBC World Service, Aaj Tak (T V Today Network), NDTV and lots more as Senior Editor and Executive Producer, Content and Programming. He has also widely travelled across contents and his specific reporting on Jaffna - Tamil Crisis in Shri Lanka, Gulf

war Reports, Afghanistan War coverage, Iran – Iraq conflict files for India media; are few glorious chapters for his great experience of Coverage scale! At present, he is Senior Advisor, News & Current Affairs, DD Networks, Prasar Bharati, and New Delhi.

Facilitator/Moderator:

Introduction:

Who Should Attend?

Mr. Rakesh Shukla: A Broadcast Professional & Media Management Expert. Has more than 20 Years of experience on Broadcast Mechanism & Business modules. Worked with Aaj Tak (T V Network, an integrated part of India Today Group) for years, since its inception time in early 1995. Headed P 7 News and SITV (Sahara India TV) Networks. He is credited to lead the Property TV, a niche satellite channel network, dedicated for Real Estate related lifestyle content, based in Singapore. He has also worked with Corporate Communication, JSPL (Jindal steel & Power Limited) for its Strategic Planning wing. At present he is associated with India’s largest and most credible Pub caster, Doordarshan, Prasar Bharati, as Senior Advisor.

There are various factors which forms a public opinion on governance of any country. The this public opinion can make or break a society, government, Industry, Human Values, Environment etc. Media plays a very important role to gather public opinion. Unfortunately most of the Digital, Online media which contributes maximum to the formation of opinion does not have much support as regard to awareness of the same. Most of the manpower managing this part of industry probably is not able to generate very positive output due to unawareness of basic concepts, new inventions and application of the same.

The workshop is aimed at familiarizing participants with these basic concepts, fundamentals, market scenario, broadcast plan, entertainment and current affairs packaging, audio visual patterns, technology, presentation, techniques, broadcast games, volatile and changing scenario etc on Digital and online media. The participants will be familiarized with details of various available techniques and empower them with required knowledge to execute/ plan/ supervise such areas of specialization in the media industry.

This 02 day program will help professionals, students, freelancers, journalists, software professionals, businessman, media technocrats, entertainment industry professionals, broadcast spectrum professionals in the media industry. The program will also help project owners hiring services of professionals, enabling them understand capabilities and limitations of various techniques & methods and derive maximum return on their investment on Digital and Online Media industry... The program is useful for individuals, organizations and professionals from following fields:

vDigital Media Professionals / Project Owners

vOnline Media Professionals / Designers/ Project Owners

vTV Channel Owners/ Senior Management Executives from broadcasting spheres

vDistribution Field Representatives: Cable Network, DTH & IPTV Service Providers

vFinanciers/Investors/Media Planners/Sales & Market Designers

vAny Individual /Professional/Organization interested to pursue a Business/Career in the field of Digital and Online Media

Benefits:

Key Elements:

Fee Structure:

The program will enable the participant to derive maximum information from Digital and Online Broadcast Media industry and help them design the right program for a particular project requirement. It will also enable them to choose the right combination of techniques for varied conditions. The state-of-the-art knowledge and techniques are helpful towards minimizing involvement of the conventional methods, aiding in accelerated and rapid development and management of this sphere.

ØBasic Concepts of Broadcast Media

ØFundamentals of Digital & Online Media

ØStatus Report of Broadcast & Digital Design

ØMarket Scenario & Prospective Outlook Broadcasting Business

ØDifferentiation between Broadcast News, Current Affairs & Programming

ØThe Difference between Broadcast News & Entertainment Content

ØStructural Outline of: Production, Post Production & Packaging

ØLayers of Graphics & Treatment of Stories

ØContent Style sheet, Script, On Air mechanism & Delivery Modules

ØIt’s all about: Audio, Visuals & Pictures: Designs & Valuation Parameters

ØEquipments, Techniques, Lighting & Shooting Schedules

ØJudgment Skills: Ultimately What Sales?

ØExisting Media Market, Scenario & Prospective Road Map

ØHow the Market is rapidly changing and Digital Space will overpower the future

ØConvention of Broadcast Market

ØA Brief Note on Distribution Dynamics & Broadcast Market Size

ØThe Broadcast Game Changing Carriers

Rs 10,000 per participant, inclusive of training notes on above elements, program manual, morning & evening tea & Lunch. A discount of 25% for students and 15% for group booking of 04 or more participants from a single organization is applicable. Discounted fee of Rs 6,000 per participant for Government organizations, educational/academic institutions & research institutes.

Registration Process:

P r i o r r e g i s t r a t i o n i s m u s t b y s e n d i n g e m a i l t o info@aquafoundation.in. Fee to be paid through DD in favour of Aqua Foundation payable at Delhi. It can also be deposited in following account:

Name of the Bank: ICICI Bank Ltd

Address of the Bank: ICICI Bank, 9 A, Phelps Building, Connaught Place, New Delhi- 110001

Name of the Account holder: AQUA FOUNDATION

A/C no: 000701260885; IFSC Code: ICIC0000007

Venue

Date

Last date of registration

New Delhi- India

th stJuly 30 - 31 , 2014

thJuly 25 , 2014

Contact Details :

Secretary General

C-24, First Floor, Soami Nagar (North), Panchsheel Enclave, New Delhi 110 017 (India),

Mobile: +91-9818568825, +91-9810033441info@aquafoundation.in

Aqua Foundation