PRESENTS THE

31ST ANNUAL TEXAS TREE CONFERENCE: TREE SCHOOL, TREE ACADEMY, TRADE SHOW & AWARDS

PLEASE JOIN US SEPTEMBER 22-24, 2010 HILTON COLLEGE STATION CONFERENCE CENTER

COLLEGE STATION, TEXAS

Proudly Sponsored by these fine businesses and organizations:

Keynote Speakers Dr. Kathleen L. Wolf, PhD Research Social Scientist, University of Washington Dr. Wolf is a Research Social Scientist with the College of the Environment, University of Washington. She has a joint appointment with the US Forest Service PNW Research Station to help develop a program on Urban Natural Resources Stewardship. Kathy's studies are based on the principles of environmental psychology; the research is an effort to better understand the human dimensions of urban forestry and urban ecosystems. Kathy's professional mission is to discover, understand and communicate human behavior and benefits, as people experience nature in urban settings. Moreover, Kathy is interested in how scientific information can be integrated into local government policy and planning. She is a member of the Environmental Design Research Association, the International Society of Arboriculture, a technical contributor on human well-being to the Sustainable Sites Initiative, a member of the Transportation Research Board national committee on Landscape and Environment, and the Washington State Community Forestry Council. Dr. Wolf has presented her research throughout the United States, in Canada, Europe, Australia and Japan. An overview of Dr. Wolf's research programs can be found at www.naturewithin.info. Dr. Michael J. Raupp, PhD, Entomology Department, University of Maryland Dr. Raupp is a professor of entomology and extension specialist at the University of Maryland at College Park. He works with arborists, landscape managers, organizations and the general public to create sustainable landscapes and urban forests. He has published more than 250 articles and papers and delivered more than 700 presentations on the ecology and management of insect and mite pests. He is a regular guest on Good Morning America and has appeared on the Lehrer News Hour, National Geographic, and NPR. His most recent book “Managing Insects and Mites on Woody Plants: An IPM approach” is in its second printing. Dr. Kerry Litzenberg, PhD Department of Agricultural Economics Texas A&M University Dr. Litzenberg is Presidential Professor for Teaching Excellence, Regents Professor and Piper Professor in the Department of Agricultural Economics, Texas A&M University. During Dr. Litzenberg’s 31 years as a faculty member at Texas A&M University, he has taught more than 9,550 students in 120 sections of eight different courses. He has dedicated his career to teaching excellence both in the classroom and in developing the scholarship of teaching. Dr. Litzenberg’s teaching contributions have been recognized by more than 20 awards. Dr. Litzenberg received his B.S. in Agricultural Education at Purdue University (1971), his M.S. in Education (1972) and his Ph.D. in Agricultural Economics from Purdue University in 1979. Dr. Kerry Litzenberg has amassed an enviable reputation as an Agribusiness teacher, mentor, and source of scholarly contributions to our profession.

2010 Texas Tree Conference The best place for tree professionals of all specializations to stay up-to-date, to network with others in your field, to learn about new products to save and make you money, to learn from renowned professionals in the arboriculture field. Trees mean business… take it to the next level!

- education program features many national speakers - the latest in tree research and arboriculture - enhance your arboricultural technical skills - learn about the latest equipment and technology - ISAT certification exam on Friday

- Texas Tree Professionals awards luncheon

Register online @ www.ISATexas.com

Track A: Municipal Tree Academy

"Trees for Better Communities - Health, Economics, and Livability"

Dr. Kathleen Wolf

10:00 AM — 5:00 PM

Spend a day with Dr. Kathy Wolf as she shares research about how trees can improve the livability - and bottom line - of cities and towns. The workshop will include presentations and a streetscape tour.

Topics covered will include:

Health and social benefits of urban greening

Economic benefits of trees in business districts

Parking lots and trees

Community design for urban forest benefits

Techniques for research outreach to community and government leaders

Track B: Arboriculture Tree Academy

"CSI for BUGS: Honing Your Diagnostic Skills"

Dr. Michael Raupp

10:00 AM — 5:00 PM

Insects and mites that damage plants are like perpetrators of a crime and many times when you arrive at the crime scene, you don’t see the perp standing over the victim. You must learn to use the clues, symptoms and signs to identify ‘who done it’.

In this workshop you will learn:

The ways insects and mites damage plants

Who are the chewers (beetles, caterpillars, sawflies, grasshoppers, etc.) and suckers (aphids, scales, hoppers, true bugs, mites), how they damage plants, and live their curious lives

How to recognize five major categories of plant damage and associate this damage with the perpetrators that cause them

Chemical and non-chemical approaches for mitigating damage caused by insects and mites

Wednesday, September 22 - Tree Academy (The Tree Academy requires a separate registration from the Conference - includes lunch)

Wednesday Dinner and Evening Social

6:00 PM to 8:00 PM

Food, Adult Beverages, and Fun!

(Included with full-conference registration)

Municipal Tree Managers Social

Spend an evening with Jerri LaHaie and friends to find out “How SMA Can Make Your Municipal Pro-gram Stronger”

Thursday 7:00 PM-10:00 PM

By invitation only

Texas Hold’em Tournament

Thursday 7:00 PM to 10:00 PM

Silent Auction

All day Thursday and Friday until 10:30 AM

Please Contact Heather Brewer if you would like to donate items to the auction

512-930-6113 heather.brewer@georgetown.org

Register online @ www.ISATexas.com

Texas Tree Thursday, September 23 D

ay a

t a

glan

ce

7:00 AM—5:00 PM Registration desk/book store open

7:30 AM—5:00 PM Trade show open

7:00 AM—8:00 AM Breakfast with exhibitors

8:00 AM—12:00 PM General session

12:00 PM—1:15 PM Awards Luncheon

1:30 PM—5:00 PM Breakout sessions

7:00 PM—10:00 PM Texas Hold’Em tournament

5:30 PM—6:30 PM TUFC Meeting

7:00 PM—10:00 PM Municipal Tree Managers Social

8:00 Welcome by Bush Library Representative

8:15 New Materials and Approaches for Going Greener Dr. Michael J. Raupp, PhD, University of Maryland

9:15 Trees and Community Economics Dr. Kathleen L. Wolf, PhD, University of Washington

10:15 Break with exhibitors

10:45 Selling Your Services in Tough Economic Times Dr. Kerry Litzenberg, PhD, Texas A&M University

12:00 Texas Tree Awards Luncheon

7:00 Breakfast with Exhibitors

Thursday, Sept. 23, 2010 (Exhibit Hall Open 7:30 AM—6:00 PM)

Session A (Commercial) 1:30 PM — 2:15 PM

Tree in the Clinic—What it Takes for Diagnosis of Tree Problems Dr. Kevin Ong, PhD, Texas Plant Disease Diagnostic Lab

2:15 PM — 3:00 PM

Effect of Pervious Concrete on Mature Tree Growth and Root Zone Conditions in Dense Soil Dr. Astrid Volder, PhD, Texas A&M University

3:00 pm — 3:30 PM

Break with Exhibitors

3:30 PM — 4:15 PM

Running the Business of Arboriculture: Avoiding the Pitfalls of a Difficult Industry Mr. Paul Fletcher, The F. A. Bartlett Tree Expert Company

4:15 PM — 5:00 PM

Tree Support Systems: Applied Fundamentals for Success in the Field Mr. Juan J. Barba, Juan J. Barba and Associates

Session B (Municipal) 1:30 PM — 3:00 PM

The Pros and Cons of iTree and ArborPro: Choosing the Right System for Your City

A Panel Discussion with: Ms. Dana Karcher, Davey Resource Group

Mr. Matt Churches, City of Arlington

Mr. Jeff Melin, ArborPro

Mr. Larry Maginnis, University of Texas at Austin

3:00 PM — 3:30 PM

Break with exhibitors

3:30 PM — 4:00 PM

Texas Tree Roundup Mr. Scott Harris, TreeFolks, Inc

4:00 PM — 5:00 PM

Managing the Urban Forest in Washington DC Washington DC Urban Forestry Administration

General Session 8:00 AM—12:00 PM College Station Hilton Ballroom 3 & 4

2010 Texas Community Forestry

and Tree Care Awards Luncheon

Thursday 12:00 —1:15

Arborist of the Year Arboricultural Project of the Year

Gold Leaf Award

Co-sponsored by: Texas Forest Service

Texas Chapter International Society of Arboriculture

Register online @ www.ISATexas.com

Friday, September 24

 

Day at a glance

7:00 AM—10:30 AM Registration desk/book store open

7:30 AM—12:00 PM Trade Show Open

8:00 AM—9:00 AM ISAT Annual Meeting

9:00 AM—12:00 PM Breakout sessions

10:00 AM—3:00 PM Tree School

12:30 PM—4:30 PM ISA Certified Arborist exam

The Texas Tree School

An Introduction to Arboriculture Friday, Sept. 24, 2010

10 AM to 3:00 PM

A great review or introduction to basic tree care for tree workers! A stand alone, one-day workshop that will be a combination of classroom and hands-on learning. Topics will include Basic Tree Biology, Tree Pruning and Chain Saw Operations and Safety. Instructors: Guy LeBlanc, Owner, Arbor Vitae Tree Care and Paul Johnson, Regional Urban Forester, Texas Forest Service This workshop is not part of the main conference and requires separate registration

Friday, Sept. 24, 2010 (Exhibit Hall Open 7:30 AM—12:00 noon)

7:00 am— 7:50 Breakfast with the Exhibitors

General Session

8:00 AM—9:00 AM ISAT business meeting, elections and an update from ISA international headquarters

Session A (Commercial)

9:00 AM—10:00 AM A Seven Step Sales Process for Arborists...With Additional Comments for Running the Business Mr. Steve Thompson, Rainbow Tree Care Commercial Services

10:00 am—10:30 Break with exhibitors 10:30 AM — 10:45 AM Arborists and Habitat for Humanity Working Together Dr. Michael 'Walterscheidt, PhD, ISA Texas Chapter

10:45 AM—11:00 AM Benefits of the ISA Certified Tree Worker Program Mr. Keith Brown, ISA Texas Chapter

11:00 AM—12:00 PM Weather Wisdom and Myths Mr. Bob French, KBTX

Session B (Municipal)

9:00 AM—10:00 AM A300 Means Business for Your Trees Mr. Gordon Mann, Society of Municipal Arborists

10:00 AM—10:30 AM Break with exhibitors 10:30 AM—11:15 AM Volunteers and Invasive Species in Austin Parks Mr. Charlie McCabe, Austin Parks Foundation

11:15 AM—12:00 PM Surviving Tree Politics Ms. Jerri LaHaie, CAE, Society of Municipal Arborists

ISA CERTIFICATION EXAM

Friday, September 24, 12:30 PM—4:30 PM

Separate registration required Contact ISAT at 512-587-7515

Registration deadline is Sept. 8, 2010

Conference

Register online @ www.ISATexas.com

2010 Conference Planning Committee

Todd Watson—Conference Chair

Mark Wieland—Conference Coordinator

Mike Walterscheidt—Executive Director ISAT

Please visit with our Sponsors and Exhibitors and thank them for their support:

ArborPro

Arborsystems

The F. A. Bartlett Tree Expert Company

Davey Resource Group

Kask

Native Texas Nursery

Rainbow Tree Care Scientific Advancement

Rayco Equipment

Reachmaster Inc.

Sherrill Tree

Smiths South-Central

Texas A&M University

Texas Forest Service

They Might be Monkeys

Tree Care Industry Association

Tree Clinic

Tree Stake Solutions

Thanks!

For more information contact Larry Maginnis at 512-563-9509

Texas Chapter

International Society of Arboriculture

2010-2011 Officers

President James Carse City of Round Rock, Forestry Division

Past President John Giedraitis Texas Forest Service

President-Elect Dr. Todd Watson Tree and Landscape Consultant

Vice-President Keith Brown Austin Tree Experts

Editor Paul Johnson Texas Forest Service

Board of Directors

Hans Williams Stephen F. Austin State University

David Vaughn Etter Tree Care

Nevic Donnelly They Might Be Monkeys Tree Care

Susan Henson City of Grand Prairie

Patrick Wentworth Austin Tree Specialists

Heather Brewer City of Georgetown

Sarah Brackin Arborlogical Services

Emily King City of Austin Parks & Recreation

Dr. Mike Walterscheidt ISAT Executive Director

Mark Bird Courtney Blevins

Sarah Brackin Heather Brewer

Patrick Brewer Keith Brown

Matt Churches Grant Crowell

Greg David Ed Dolphin

Nevic Donnelly Robert Gabbert

Scott Geer John Giedraitis

Mark Griffith Heath Hayes

Susan Henson Paul Johnson

Emily King Ed Kuprel

Guy LeBlanc Jeff Lehde 

Larry Maginnis  Randy Meyers 

Pete Smith  Margaret Spencer 

James Tuttle  David Vaughn 

Pat Wentworth  Paul Wierzbicki 

Hans Williams  Karen Woodard 

Register online @ www.ISATexas.com

First Name ____________________ Last Name ________________________________ ISA Member # ______________

Organization Name _____________________________________ Phone ( _____ ) - _______ - ____________ x ______

Name Badge Name (if different) _______________________________________________________________________

Address ____________________________________________ City ____________ State ______ Zip _______________

31ST ANNUAL TEXAS TREE CONFERENCE: TREE SCHOOL, TREE ACADEMY, TRADE SHOW & AWARDS

2010 Registration Form

ISA Texas Annual Membership ($40 — qualify for the member rates below) $ __________

(Registration: Earlybird until Sept. 10th, Regular Sept. 10-22, Late on Sept. 22 add $25) Pre-conference Tree Academy Wednesday: Dr. Kathy Wolf or Dr. Mike Rupp $ ____________

____ Earlybird — ISAT Member ($125) ____ Regular — ISAT Member ($150)

____ Earlybird — IST non-member ($165) ____ Regular — ISAT Non-member ($190)

Texas Tree Conference (includes Wednesday Dinner/Social, Thursday Awards Luncheon, $ ____________

Thursday Exhibitor Reception, Thursday & Friday Educational Sessions

____ Earlybird — ISAT Member ($150) ____ Regular — ISAT Member ($175)

____ Earlybird — ISAT Non-Member ($190) ____ Regular — ISAT Non-Member ($215)

Texas Tree School (Friday, 10:00 AM—3:00 PM ) - includes Lunch $ ____________

____ Earlybird — ISAT Member ($75) ____ Regular — ISAT Member ($90)

____ Earlybird — ISAT Non-Member ($115) ____ Regular — ISAT Non-Member ($130)

Awards Luncheon for Guests (one ticket included with each Conference Registration $ ____________

_______ (qty) x $30 each per extra guest = $ __________

Student Registration (all venues included) Name of School: ____________________ ($50) $ ____________

Scholarship Fund Donation ($10 or your optional amount) $ ____________

Payment Method : (Check # ______) (MC ___ ) (VISA ___ ) Payable to ISAT Total $ ___________

P.O. Number ______________________________

Card # ______ ______ ______ ______ 3 digit security code on card __ __ __

Expiration Date ___ / ___ Name as it appears on card ___________________________________

Card Billing Address ______________________________ City/State/Zip _____________________

Signature ___________________________________ Send to ISAT, 242 Monkey Rd. Elgin TX 78621

Refund Policy: made if requested at least 2 weeks prior to conference. Substitutions permitted.

You Can Also Register Online at www.ISATexas.com

Room Reservations: www.hiltoncs.com or call 1-979-963-7500 (use code TTREE for conference

discount on room rates). Register early to receive $109 single rate or $119 double rate on rooms.

Silent Auction Items: If you have any items or services to be donated, please indicate in the box

to the left, and itemize below so we can make appropriate preparations and acknowledgements. ______________________________________________________________________________

*Registration: Earlybird until Sept. 10th, Regular Sept. 10-22, Late on Sept. 22 add $25

Texas Tree Conference 2010 Texas Chapter ISA 242 Monkey Road Elgin, Texas 78621 

Conference—

at-a-glance

Date and T

ime

Event

Wed

nesd

ay, S

ept 22

8:00 AM

—5:0

0 P

M

Registration

10:00 AM

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M

unicipal A

cadem

y

10:00 AM

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C

omm

ercial Arboriculture A

cadem

y

1:00 PM

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Exhibitor set up

6:00 PM

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ISA

T B

BQ

dinner and social

Th

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t 23

7:00 AM

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Registration d

esk/book store o

pen

7:30 AM

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Trade sho

w op

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7:00 AM

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Breakfast w

ith exhibitors

8:00 AM

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G

eneral sessio

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12:00 PM

—1:1

5 PM

A

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rds lunche

on

1:30 PM

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Breako

ut sessions

5:30 PM

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Texas U

rban F

orestry Cou

ncil Meeting

7:00 PM

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M

uniciapl T

ree Manag

ers Social

7:00 PM

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T

exas Hold’em

tourname

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Frid

ay, Sep

t 22

7:00 AM

—10:3

0 AM

R

egistration de

sk/book store open

8:00 AM

—19:0

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IS

AT

Annual M

eeting an

d ISA

Update

9:00 AM

—12:0

0PM

B

reakout sessions

10:00 AM

—3:0

0PM

T

exas Tree S

chool

12:30 PM

—4:3

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IS

A C

ertified Arborist e

xam

1:00 PM

—3:0

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Exh

ibitor breakdo

wn

Also, join us next year for the 2011 Conference in Waco at the Waco Convention Center

31ST A

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TREE S

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REE ACAD

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W &

AW

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SEPTEM

BER 22-24, 2010 H

ILTON C

OLLEG

E STATIO

N CO

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TER CO

LLEGE S

TATION, T

EXAS