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Flexible. Christopher Pietzsch. BonaYou. Pesonalize. Quick & Easy. Presenters: M ALCOLM S EE Z HANG Q INGMIN. Alexander Klaiber. Email. Prepaid Mastercard. Facebook. Patrick Löffler. Vouchers. Friends. Connect. People. Photos. Gifts. Anywhere. SWOT Analysis. - PowerPoint PPT Presentation
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Presenters:
MALCOLM SEEZHANG QINGMIN
BonaYouPr
epai
d M
aste
rcar
dGi
fts
Flexible
FacebookVouchers
PeopleFrie
nds
Christopher Pietzsch
Patrick LöfflerAlexander Klaiber Qu
ick &
Eas
y
Photos
Anyw
here
Connect
Peso
naliz
e
2
SWOT Analysis
STRENGTH
WEAKNESS
• Strong tie up with Mastercard• Quick response• Low overhead cost• Variable cost model• Collective buying through Facebook
• Lack brand awareness• Low geographic concentration
3
SWOT Analysis
OPPORTUNITIES
THREAT
• Overseas market• High end complementary products• Customized accounts for users• Sell through other distribution
channels
• Security Issues• Competitors (i.e. Retailo)
4
Possible Strategies
High-end complementary products to increase profit margin
Personalized Experience @ BonaYou
ProposedCurrent
5
Possible Strategies
• Online Portal View Account Balance Browse Transaction History View Gift Messages Perform Top-Up Suspend Prepaid Card Update Account Settings
• Mobile Portal
User Account @ BonaYou
Increase functionality to grow customer base
6
Asia Entry Market
Expansion into Asia & capitalize on growth in these markets
7
Expansion to Singaporeof Singaporean are on Facebook and 77% are actively connected to the Internet. 60%
20110
2
4
6
8
10
12
14Closed Loop Pre-Paid
Open Loop Pre-Paid
Credit Card
Debit Card
No.
of C
ards
In M
illio
n (‘0
00 0
00)
(Monetary Authority of Singapore)
(EuroMonitor)
(Social Bakers)
Total Consumer Payment in Singapore
51 % 49 %
Singapore presents itself as an attractive test-bed with high
penetration potential
8
Within Asian Markets:1) Conduct Studies and Research Methodologies on
• Competitors • Consumer Preferences
2) Establish Business Workflow Processes in Target Country
• Source for Collaboration with Partner Firms & Suppliers
3) Design & Execution of Marketing Campaigns
Internship Collaboration
Interested applicants: Phyo Wint Wint | Minh Dang | Jonathan
9
Thank You!Any feedback?