presenter

ALL-IN-ONE ORAL CARE SYSTEMSFOR THOSE - WHO EXPECT THE BEST FROM A TOOTHPASTE

R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: [email protected] R.O.C.S. Trading GmbH München: Fürstenrieder Str. 279a, 81377 München, Deutschland. Tel: +49 (0) 89 125 03737. Fax: +49 (0) 89 125 03738. E-Mail: [email protected]

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InnovatIve R.o.C.S. tootHPaSte WItH aGe SPeCIFIC FoRMULaS FoR SMILeS oF aLL aGeS

AdultsFrom 8 to 18From 4 to 7From 0 to 3

Regular oral care with a suitable toothbrush and toothpaste is essential from the mo-ment of the appearance of the first tooth, i.e. when a baby is several months old. Naturally, toothpaste for babies and youngsters should not contain fluoride, allergens, colours or abrasive agents, as it is very likely to be swal-lowed.

The process of the formation of the teeth, both primary and permanent, takes place throughout all stages of childhood. The use of fluorides in toothpastes for children helps to increase the caries - resistance of the enamel. However, fluoride-containing toothpastes should only be given to children older than 4 years, an age when they are able to spit the toothpaste out during brushing. The recom-mended maximum amount of fluoride up to the age of 6 years is 500 ppm.

It is common knowledge that schoolchildren often consume a lot of sweets, which increas-es the risk of caries considerably. As a result, toothpaste for teenagers should contain higher fluoride levels to ensure an adequate level of oral hygiene. R.O.C.S. toothpastes for school-children up to the age of 18 contain a fluoride concentration of 900 ppm to augment the strengthening of enamel.

The unique formula for R.O.C.S. toothpaste for adults is covered by a European patent. Because we have taken into consideration the importance of the prevention of caries and periodontal dis-eases in adults, R.O.C.S. for adults offers a new and safe concept of prophylaxis. A series of clini-cal trials has confirmed the unique effectiveness of this product.


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eFFICaCY anD SaFetY aRe IMPoRtant FaCtoRS FoR a tootHPaSte

MINERALIN®The formula R.O.C.S. for adults with Mineralin® is patented.Mineralin® contains Bromeline, Xylitol and Сalcium, Phosphate and Magnesium. − Bromeline is a natural enzyme extracted from the fruit and stems of pineapples. It effectively decomposes the proteins on which

dental plaque is based, resulting in an optimum and prolonged cleanness. The prominent anti-inflammatory, antiviral, immunomodu-latory and anti-adhesive properties of bromeline provide a high level of gingival protection.

− Xylitol is a natural ingredient able to inhibit cariogenic flora. Xylitol increases the remineralizing and anti-inflammatory potential of R.O.C.S. toothpaste.

− Calcium, phosphate and magnesium are structural elements of hard dental tissues; they are the so-called building material for the enamel.

is containedin pineapple

BROMELINE

is containedin different

products

CALCIUM

is containedin birch sap

XYLITOL

NATURAL FORMULAWhy ROCS? During toothbrushing most ingredients of a toothpaste are absorbed by the oral mucosa and reach blood chan-nels. Therefore it is very important that the toothpaste should be safe.The safety of R.O.C.S. toothpastes derives from the fact that the products contain high concentrations of active bio components of herbal origin, and due to the unique production technology called “cold boil” the properties of these components are preserved. All active ingredients are natural and can be found in our normal food.

R.O.C.S.TOOTHPASTESDO NOT CONTAINFLUORIDE

R.O.C.S.TOOTHPASTESDO NOT CONTAINANTISEPTIC AGENTS

R.O.C.S.TOOTHPASTESDO NOT CONTAINARTIFICIAL PIGMENTS

R.O.C.S.TOOTHPASTESARE LOW-ABRASIVE

PHOSPHATE

MAGNESIUM

XYLITOL

BROM

ELINE

MINERALIN®

ADULT

R.o.C.S.®CoLLeCtIon FoR aDULtS

eFFICaCY anD SaFetY

ADULT


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PRoGReSSIve PRoteCtIon FRoM CaRIeSCLEVER PROPHYLAXISWhy R.O.C.S.?R.O.C.S. toothpastes for adults use a progressive system of protection with effects that complement each other. The thorough removal of dental plaque by an enzymatic action (bromeline) makes the enamel receptive for the bioavailable minerals contained in the Mineralin complex. As a result R.O.C.S. toothpaste helps to prevent the loss of calcium and other minerals under the influence of acids, remineral-izes the enamel and strengthens it against caries. It can even restore the enamel structure in the early stages of caries (white spot) [5].

anD WHat aBoUtotHeR tootHPaSteS?

Most toothpaste offer fluoride as an active substance for protection from caries. At present there is no data from clinical studies available that fluoride in tooth-pastes has the same caries-reducing effect in adults as it has in children.

R.o.C.S.WItHoUt FLUoRIDe

Mineralin®, the innovative formula in R.O.C.S. tooth-pastes for adults, is a clinically proven alternative to fluoride in terms of effectiveness. As a result they do not contain fluoride which lowers the risk of excessive intake of fluoride for adults and the known side effects [9].

INNOVATIVE SYSTEM OF ANTICARIES PROTECTION

EFFECTIVEREMOVAL OFDENTAL PLAQUE [3]AND ITS CONTINUOUSCONTROL

BIOAVAILABLEMINERALS HELP TOFILL UP ENAMELWITH CALCIUMAND PHOSPHATE

DECREASE OFPATHOGENICPOTENTIALOF ORALBACTERIA [6]

ADULT ADULT

R.o.C.S. tootHPaSte FoR aDULtS SoLveS DIFFeRent PRoBLeMS In one SteP

ALL-IN-ONE PROPHYLAXIS

R.O.C.S. toothpaste successfully controls such com-mon problems as: gingival bleeding, periodontitis, caries, hypersensitivity, erosions and wedge-shaped defects, bad breath and tooth staining. R.O.C.S. has an innovative solution to every problem without unex-pected side effects for the body.

ENABLES PROLONGED CLEANNESS EFFECT

WHITENS TO THE NATURAL COLOUR

CONTROLS GINGIVALBLEEDING

OFFERS DIVERSITYOF TASTES

INCREASES CARIES (ACIDS) RESISTANCE

CONTROLS DENTALSENSITIVITY

NATURAL PROTECTION

OFFERS FLAVORSWITHOUT MINT

PROVIDES MAXIMUMSAFETY

GIVES FRESH BREATH


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ORGANIC PLAQUE ACCUMULATES COLOUR PIGMENTS FROM DRINKS AND FOOD

DENTAL ENAMEL

SITE OF ACTION OF TOOTHPASTE

ACTION OF BROMELINE

anD WHat aBoUt otHeR tootHPaSteS?

Most whitening toothpastes eliminate pigments by means of their high abrasivity.Such toothpastes should not be used continuously.

ADULT ADULT

natURaL IMPRoveMent oF tootH CoLoURWHITENING WITHOUT ENAMEL ABRASIONWhy R.O.C.S.?R.O.C.S. toothpastes for adults contain the natural enzyme bromeline as a safe method of teeth whitening. Due to the proteolytic effect of this enzyme, it reduces plaque as well as associated pigments. This is a smooth biological process in contrast to using abrasive agents and can be easily repeated on a daily basis with every toothpaste application. Comparative clinical trials have confirmed that R.O.C.S. is at least as effective as abrasive polishing formulas [1].

DoUBLe aCtIon FoR HeaLtHY GInGIvaPOSITIVE EFFECTS AFTER ONE WEEKWhy R.O.C.S.?Highly effective components in R.O.C.S. toothpaste strengthen the gingiva and can thus lead to the reduction of bleeding and inflam-mation. Clinical trials have shown a reduction of symptoms of 86% (on average) after one week of use [2].

DOUBLE ACTION OF R.O.C.S.®

The composition of bromeline and xylitol prevents bacteria adhesion on teeth and gingiva, resulting in the absence of dental plaque which reduces the risk of inflammation.

BRoMeLIneanD XYLItoL

Bromeline is a natural enzyme which is extracted from the stems and fruits of pineapples and has the following effects:• is absorbed well by the oral cavity• shortens the duration of wound

healing• contains an anti-edematous action• improves blood circulation• suppresses the formation of dental

plaque• prevents bacterial adhesion to the

teeth and oral mucosa [4].

BRoMeLIne In R.o.C.S. tootHPaSteS

Most toothpastes containantibacterial ingredients such aschlorhexidine, triclosane or salts ofstannum and zinc etc.Therefore, they cannot be recommended for continous use, as this may result in adverse effects such as:• the darkening of dental enamel• unfavourable changes in oral

microflora (inbalance in bacteria growth or development of tolerance).



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ADULT ADULT

LonGLaStInG FReSH BReatHFREEDOM OF COMMUNICATIONWhy R.O.C.S.?The main cause of bad breath is dental plaque. By eliminating this thoroughly by means of an enzymatic process, R.O.C.S. toothpastes for adults solve this problem at the roots. Brushing the teeth twice daily will result in prolonged freshness of breath during the day as well as at night, for a confident feeling.

They often contain special mint flavours to mask bad breath. Another common element is antiseptic components, which may result in dysbacteriosis of the oral cavity.


SaFe FoR USe WItH eLeCtRIC tootHBRUSH

USING THE WRONG TOOTHPASTE WILL RESULT IN THE INCREASED ABRASION OF DENTAL ENAMELSMOOTH CLEANING

Why R.O.C.S.?It is very important to choose a suitable toothpaste to go with that toothbrush. Here, one of the main criteria is the amount of mechanically active abrasive agents or microparticles. In contrast to the use of a traditional toothbrush, their effect will be multiplied by the intense and rapid movement of an electric toothbrush, which may result in damages to the enamel. R.O.C.S. toothpastes for adults have a low abrasive value that falls within the recommended values for children and they are therefore safe for use in combination with an electric tooth-brush.

It is not easy to find a toothpaste with a low amount of abrasive agents which can be used with an electric tooth-brush on a safe and permanent basis. However, this is, or should be, the main criteria when choosing a suitable toothpaste — that will protect the dental enamel while us-ing the best modern technology for your dental hygiene.

anD WHat aBoUt otHeR tootHPaSteS?


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ADULT ADULT

SPeCIaL tootHPaSte FoR SenSItIve teetHPREVENTIVE EFFECTWhy R.O.C.S.?Dental sensitivity can be the result of gingival recession (tooth radix is exposed and not protected by the gingiva) or the result of loss of minerals by the tooth (different kinds of erosions). R.O.C.S. for sensitive teeth is effective in both cases. While being a low-abrasive (RDA=59) [7] toothpaste, R.O.C.S. for sensitive teeth contains potassium nitrate to decrease dental sensitivity as well as mineral components to fill up a lack of calcium and phosphate as prophylaxis.


In general they contain specific ingredients to curb painful sensations. Thus they do not solve the problem itself, but rather reduce its symptoms for a certain time.

MInt-FRee tootHPaSte

•Whensomeonedoesnotlikemint•Forpeoplewhoareunderhomeopathictreatmentwheretheuseofmintiscontraindicated•Incaseswheremintcausesanallergicreaction(e.g.increaseofgestosisduringpregnancyorcoughinginconnectionwith bronchical asthma)

HAVING THE CHOICE FOR YOUR INDIVIDUAL TASTEWhy R.O.C.S.?R.O.C.S. toothpastes for adults also include tasty flavours without mint. These are suitable:

Most oral care brands offer only different kinds of mint flavour.


The collection of R.O.C.S. tooth pastes contains blends completely excluding mint and blends with only a mild taste of mint, to accomplish the bouquet while still having a refreshing effect.

DIveRSItYoF taSteS

Mint free


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SPeCIaL tootHPaSte FoR BRILLIant WHIte teetHSAFE AND NATURAL WHITENING Why R.O.C.S.?The combination of the following effects ensures the natural and gentle whitening of teeth without unwanted side effects:•Enzymaticremovalofdentalplaquewhichcontainscolourpigments•Microparticlesfromsilicondioxidetopolishtheenamelandmakeitbrilliantinappearance•Mineralin®toprovideforactiveremineralizationwhichleadstowhiterteethandhigherresistanceofenamelagainstcaries.•Reductionofplaquereformation.


In general they contain additives or chemicals, which bind calcium (calcium pyrophosphate, citrates).

R.O.C.S. toothpaste whitening is an innovative toothpaste with natural ingredients to keep your teeth white, healthy and brilliant on a daily basis.

SaFe FoR DaILY USe

ADULT ADULT

SPeCIaL tootHPaSte FoR SMoKeRS anD CoFFee DRInKeRSCLEAN AND HEALTHY TEETHWhy R.O.C.S.?R.O.C.S. toothpaste for coffee/tobacco has been designed for the daily use of the smoker and/or coffee drinker. The high concentra-tion of Bromeline thoroughly cleans teeth from dental plaque, which includes colour pigments. This results in a smooth dental surface which supports the natural mineralization process through saliva fermentation. Vitamin E has been added to bind toxins and heavy metal ions to protect the body. A special high-quality mint blend with herbs gives longlasting fresh breath and eliminates tobacco smell.


Common toothpastes do not contain specific components that are very effective under the conditions given when somebody smokes or drinks coffee on a daily basis.


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a vaRIetY oF FLavoURS to CHooSe FRoMPROPHYLAXIS THAT TASTES GOODR.O.C.S. toothpaste for adults is available in a variety of flavours that will brighten up each day.

R.O.C.S. collection contains toothpastes with natural flavours based on high-quality essential oils.

natURaLFLavoR!

LEMON MINT

CHOCOLATE & MINT

MANGO & BANANA

For sensitive teeth

ROSEMint free

DOUBLE MINT

ANTI-TOBACCO

RASPBERRYMint free

JUICY PINEAPPLE

COFFEE & TOBACCOFor smokers

GRAPEFRUIT & MINT

BLOOMING SAKURA

WHITENING

SENSATION WHITENING

COMING SOON!

mint free

mint free

ADULT ADULT

A rich taste composition of spices, fruit and mint specially developed for R.O.C.S. Anti-tobacco toothpaste helps to neutralize the tobacco smell and results in prolonged freshness.

SaFe FoR DaILY USe

SPeCIaL tootHPaSte FoR SMoKeRSMINIMIzING THE NEGATIVE EFFECTS OF SMOKING ON THE ORAL CAVITYWhy R.O.C.S.?A high concentration of the natural enzyme bromeline helps to remove coloured plaque and thus reach optimum whitening effect without abrasive polishing agents. A high amount of baobab extract in combination with polyvinylpyrrolidone and Vitamin E helps to provide oral mucosa protection and reduce discomfort related to smoking such as a dry feeling or a metallic taste in the mouth. Xylitol protects from caries and gum diseases by inhibiting the growth of harmful bacteria.


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SPeCIaL tootHBRUSH R.o.C.S. MeDICaL SUPeR SoFtSUPERSOFT BRISTLES FOR TENDER CLEANINGThe R.O.C.S. Medical toothbrush has been specially developed for those who are looking for a gentle toothbrush and who require the delicate care of teeth and gingivae.Its extra soft bristles assure a gentle cleaning without irritating inflamed and unhealthy tissues or extra sensitive areas.

• post-surgical operations• parodontium diseases • teeth hypersensitivity• non-caries lesions of hard dental tissues: enamel

erosions, wedge-shape defects.

R.o.C.S. MeDICaL SUPeRSoFt WILL SoLve tHe FoLLoWInG oRaL CavItY PRoBLeMS:

natURaL tootHPaSte R.o.C.S. BIonICaHEALTHY GUMS WITH NATURAL EXTRACTSR.O.C.S. Bionica formula is a combination of extracts from liquorice, thyme and laminaria, which are famous for their healing properties. High concentrations of these ingredients ensure the anti-inflammatory effect of this toothpaste as well as the inhibition of pathogenic bacteria that results in a decrease as well as prevention of gingival bleeding or inflammation. Mineral salts derived from laminaria in combination with calcium glycerophosphate protect teeth from caries and stimulate the metabolic process in the periodontal tissues.

For those who prefer natural products. The toothpaste contains over 90 % pure natural raw materials and 10% bio-identical components. R.O.C.S. Bionica is the perfect toothpaste for people who have problems with their gums and are looking for a natural product.

natURaL tootHPaSte

ADULT ADULT


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SCIentIFIC BaCKGRoUnD oF R.o.C.S. tootHPaSteFACTS AND RESULTS FROM CLINICAL TRIALS

PUBLICATIONS

− Whitening of teeth without highly abrasive components. Comparative clinical trials have confirmed that R.O.C.S. is at least as effec-tive as abrasive polishing formulas [1].

− Thorough cleaning teeth of dental plaque and prevention of bacteria adhesion on teeth and gums due to the combination of bromeline and xylitol without antiseptic and antibacterial agents. Both effects result in a reduction of gingival bleeding. During the use of R.O.C.S. toothpaste the gingival indices have been improved by 44.8% [2]. After one week of using R.O.C.S. gingival bleeding and inflammation has been proven to be reduced in 86% of patients [2].

− The resistance of enamel against acids increases at least as effectively as in toothpastes containing maximum allowable concentrations of fluoride [5].

− The rate of remineralization (i.e. of mineral intake by the enamel) is higher than under the influence of toothpastes containing maxi-mum allowable concentrations of fluoride [5].

− Normalization of oral microbial flora balance. − Inflammation related to wearing of dentures reduced by 93% in two weeks of use (brushing of teeth and dentures) [7].− Reduces acid production by dental plaque [6].− In vitro tests have shown that a 3-minute exposure of teeth to R.O.C.S. toothpaste reduces plaque bacteria adhesion by 80%. [4].

1. Orekhova L.U. et al. Clinical basis of choice of oral hygiene means for tooth whitening. «Clinical Dentistry» №4, 20072. Sarap L.R., Kupets T.V., Grosser A.V. Oral hygiene in patients with periodontal disease. «Clinical Dentistry» №3, 20053. Kirilliva E.A., Kozicheva T.A. Clinical efficacy of toothpastes of different price categories. «Clinical Dentistry» №1, 20064. Afinogenov G.E. et al. Antiadhesive action of toothpastes. «Clinical Dentistry» №3, 20065. Kunin A.A. et al. Comparative analysis of the effect of toothpastes on caries-resistance of dental enamel. «Clinical Dentistry» №4, 20056. Kunin A.A. et al. Evaluation of efficacy of a toothpaste containing bromeline for the individual prevention of caries. «Dentistry Institute» №3, 20067. Sarap L.R. et al. Prevention of pathology of oral mucosa in patients with removable dentures. «Clinical Dentistry» №1, 20078. Report of RDA investigation – Oral Health Research Institute, Indiana University, USA9. Fluoride in Drinking Water: A Scientific Review of EPA’s Standards // National Academy of Sciences USA, 2006, 468 pp. http://www.nap.edu

R.o.C.S. MeDICaL MIneRaLSReMIneRaLIZInG GeLWITH MAXIMUM CARE, EFFECTIVELY STRENGTHENS THE ENAMEL STRUCTURE Remineralizing therapy is widely known as one of the most effective ways to prevent caries and non-caries lesions. R.O.C.S. Medical minerals gel contains bioavailable calcium and phosphate, the so-called building material of hard dental tissues. These minerals penetrate into the tooth, thus helping to restore mineral saturation and increase resistance of dental enamel against caries.

Is well absorbed under the influence

of saliva ferments (acid and alkaline

phosphatase)

Inhibits the activ-ity of cariogenic

bacteria in the oral cavity due to the

natural ingredient xylitol

Remains on the tooth surface, thus

gradually releas-ing calcium and

phosphate ions for ongoing penetration

of dental tissues

This remineralizing gel is used in addition to normal toothbrushing and has the following features:•toothremineralizationandcariesprevention•treatmentofearlystagesofcaries(whitespot)•stabilisationafterbleachingorprofessionaldentalhygiene•eliminationofdentalhypersensitivity•natural brightening of teeth by 4 to 5 shadeswithin 30days•restorationofenamelbrilliance•duringandafterorthodontictreatment.The remineralizing effect of R.O.C.S. Medical minerals gel has been proven in various clinical trials.

R.O.C.S. Medical minerals gel does not contain fluoride and there are no special age related restrictions for use.


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R.o.C.S. tootHBRUSH: eFFeCtIve teetH CLeanInGSPECIAL CONICAL BRISTLES CUT FOR EFFECTIVE CLEANINGR.O.C.S. high-quality toothbrushes help to improve oral health. The uniqueness of the design of R.O.C.S. toothbrushes is built around its bristle cut and ergonomic design. These toothbrushes allow the professional cleaning of teeth.

R.O.C.S. CLASSIC TOOTHBRUSHSoft / Medium / Hard

Flat bristle cut provides maxi-mum contact with all parts of

the tooth’s surface and effective dental plaque elimination.

R.O.C.S. MODEILING TOOTHBRUSHSoft / Medium / Hard

Original multilevel conical bristle cut facilitates penetration to the

areas which are difficult to reach and improves quality of cleaning of hard to reach teeth, palatine and lingual

teeth surfaces.

Thin flat handle prevents extra pressure on gums and enables flexibility of movements in all oral cavity areas.

R.O.C.S. toothbrush with original head

increases the quality of tooth surface cleaning.

It brushes areas which are difficult to reach, thoroughly cleans interdental spaces and gently massages

gums.

ADULT ADULT

DOUBLE MINT

SCHOOL COOL MIXCola and lemon

GRAPEFRUIT AND MINT

RASPBERRY

MoUtHWaSH R.o.C.S. to enHanCe oRaL HYGIeneNATURAL BIO-ACTIVE COMPONENTS FOR HEALTHY ORAL CARER.O.C.S. Mouthwash formula is based on natural bio-available components. It contains Laminaria Saccharina extract which provides anti-inflammatory, healing, antiviral and immunomodulatory effects and reduces gum bleeding. It contains calcium, phosphorus, and magnesium, which are structural components of dental enamel.

The composition of R.O.C.S. mouthwash does not contain fluoride, antiseptics, colourants, or sodium lauryl sulphate. It is safe in case of swallowing.

eFFeCtIve anD SaFe


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ADULT

R.o.C.S InteRDentaL PRoDUCtSSAFE AND EFFECTIVE ELIMINATION OF INTERDENTAL SPACES PLAQUE AND COLOURING Produced under the clinically-proven patented technology TSR-1010®. TSR-1010 uses polishing microcrystals which allow safe and effective elimination of interdental colouring, including coffee and tobacco stains.

R.O.C.S. INTERDENTAL BRUSH MINISEffectively cleans interdental spaces from dental plaque and food

remnants, removes stains, including coffee and tobacco stains due to the microcrystals embedded into the nylon fibre.

R.O.C.S. TOOTH STAIN ERASER

Effectively removes stains from enamel

surface, including coffee and tobacco

stains.The side section is for the

smooth surface of teeth and the tip for

interdental spaces.

DENTAL FLOSS 50MEffectively removes

dental plaque and food remnants from

interdental spaces,thus helping to keep teeth

healthy and clean. Helps to keep enamel surface free from pigments and

polishes with the help of microcrystals embedded

in the floss polymer coating.

DENTAL FLOSS & TOSS Effectively removes dental

plaque and food remnants from interdental spaces, thus help-ing to keep teeth healthy and

clean. Helps to keep the enamel surface free from pigments and

polishes with the help of mi-crocrystals embedded into the

floss polymer coating.

R.o.C.S.® CoLLeCtIon FoR CHILDRen

eFFICaCY anD SaFetY

school/kids/baby


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school/kids/babyschool/kids/baby

aGe SPeCIFIC aMoUntS oF FLUoRIDeNEW CONCEPT OF TOOTHPASTES FOR DIFFERENT AGE GROUPSThe age ranging of the R.O.C.S. toothpastes for children is based on safety and efficacy. There are three groups of products with dif-ferent compositions.All R.O.C.S. toothpastes for children contain high concentrations of xylitol to increase the efficacy of fluoride protection and inhibit cariogenic bacteria.

Based on the experience of specialists it is recommended that children should use toothpaste without fluoride until they are able to spit out the paste properly after brushing.

R.O.C.S. Baby

Fluoride plays a major role in the structure of enamel: it significantly reduces risk of caries and increases the rate of intake of calcium by dental enamel.By taking into consideration the fact that a child aged 4 to 7 may swallow up to 60% of the toothpaste used, the concentration of fluoride should correspond to age norms.R.O.C.S. Kids contain 500 ppm fluoride.Also the R.O.C.S. collection for this age offers a toothpaste without fluoride (R.O.C.S. Kids Fruity Cone).

R.O.C.S. Kids R.O.C.S. School

During all stages of childhood and adolescence up to the age of 18 years fluoride still has high efficacy for the prevention of caries and the strengthening of the enamel. R.O.C.S. School contains fluoride in concentrations of 900 ppm.

eFFICaCY anD SaFetYNEW FORMULA AMIFLOUR®The ingredients in R.O.C.S. toothpaste for kids and teenagers have not been chosen by economic factors but from the viewpoint of quality, efficacy and safety.The formula of R.O.C.S. Kids and School toothpastes is based on the patented complex Amiflour® which is a combination of amino-fluoride and the natural birch extract, xylitol.

AMINOFLUORIDEXYLITOL

•Naturalingredientinhibiting cariogenic flora.•Increasescalciumintake

by the enamel.

•Highlyeffectivesourceoffluoride.•Fastformationofprotectivefilm

on the dental surface.•Protectiveeffectagainstcaries.•Antiplaqueaction,improvingof

gingival condition.•Additionalcleaningpropertiesofthe

toothpaste.•Cleansteethfromdentalplaque.

In contrast with other dentifrice, R.O.C.S.toothpastes for children do not contain sodium lauryl sulphate (surface-active substance).


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school/kids/baby school/kids/baby

aMInoFLUoRIDe PRovIDeS MaXIMUM PRoteCtIonFAST AND EFFECTIVE ACTION OF AMINOFLUORIDEWithin 20 seconds of brushing, aminofluoride forms a protective film on the dental surface. In comparison, the commonly-used sodium fluoride requires 60 seconds of brushing before it starts forming protective crystals. Monofluorophosphate, however, does not form any protective coat at all [1]. The impressively fast action of aminofluoride is very advantageous when remembering the fact that most children do not adhereto the recommended 2 minutes minimum brushing time. In addition, it is well absorbed by the oral tissues and thus remains in the oral cavity for a longer time, gradually releasing fluoride ions which are then absorbed by the enamel.

AMINOFLUORIDE SODIUM FLUORIDE

Actionat the

20th second

Beginning of action at the 60th

second

MOST TOOTHPASTESFOR CHILDREN

R.O.C.S. for schoolchildren (F-=900 ppm) increases the dental resistance against acids significantly more effectively than toothpastes containing fluoride in the form of sodium fluoride (1450 ppm) [2]. R.O.C.S. toothpastes with aminofluoride can interrupt the process of caries at the stage of white spot and remineralize damaged enamel [3].

aMInoFLUoRIDe

SPeCIaL tootHPaSteSR.O.C.S. TOOTHPASTE FOR CHILDREN WITHOUT FLUORIDER.O.C.S. toothpaste collection for children also includes toothpastes without fluoride like R.O.C.S. Baby with lime-blossom extract, R.O.C.S. Baby with camomile, and R.O.C.S. Kids Fruity Cone.Children up to 4 years should not use a toothpaste with fluoride as they tend to swallow certain amounts of toothpaste during brush-ing before they learn to properly spit it out.R.O.C.S. offers children toothpaste with age-specific fluoride content:– Baby and Kids Fruity Cone with no fluoride– Kids collection with 500 ppm fluoride – School collection with 900 ppm fluoride For children using fluoride containing toothpaste such as Kids and School, a maximum amount of the size of a pea is recommended per application.Children should not use fluoride containing toothpaste:– if the concentration of fluoride in drinking water exceeds the norm (more than 1.2 mg/l)– if a child takes dietary supplements containing fluoride– if a child has fluorosis symptoms– Under the age of 4 years

The protection against caries is based on the effects of xylitol.

Calcium glycerophosphate is a bioavailable source of basic minerals which is used to strengthen the dental enamel.


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SMootH CLeanInGGENTLE REMOVAL OF DENTAL PLAQUER.O.C.S. toothpastes for children of all ages have a very low abrasivity value (RDA). They are really safe for the dental enamel which can be easily injured by highly abrasive ingredients.

MINIMUM OF ABRASIVE COMPONENTS

Index Toothpaste

RDAabrasion of dentine

RDAabrasion of enamel

R.O.C.S. Baby 19 0.42

R.O.C.S. Kids 45 2.78

R.O.C.S. School 39 2.36

For improvement of cleaning properties related to low concentration of abrasive substances, a combination of safe surface-active components is used in R.O.C.S. toothpastes for children. In addition a high concentration of xylitol helps to reduce formation of dental plaque.

eFFeCtIve HYGIene

school/kids/baby baby

MILD anD SootHInG CaRe

R.o.C.S. Baby Can Be USeD FRoM tHe MoMent oF eRUPtIon oF tHe FIRSt tootH

SAFE FOR BABIESR.O.C.S. Baby linden contains natural lime-blossom extract and xylitol, which minimize discomfort during tooth eruption and protect infant teeth from cariogenic bacteria. This toothpaste is low abrasive (RDA=19) and can be recommended for babies who tend to have allergic effects.

The composition of R.O.C.S. for babies was based on the fact that children up to the age of 3 or 4 years tend to swallow certain amounts of toothpaste during brushing. Therefore, R.O.C.S. toothpaste for babies does not contain fluoride, sodium lauryl sulphate, saccharine, artificial flavours or colours.

SaFe FoR BaBIeS


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R.o.C.S. Baby Can Be USeD FRoM tHe MoMent oF eRUPtIon oF tHe FIRSt tootH

taStY CLeanInGSOOTHING TOOTH ERUPTIONR.O.C.S. Baby camomile contains natural components, which are soft and anti-inflammatory: camomile extract and alginate from edible seaweed. Both components reduce discomfort during tooth eruption.

baby school/kids/baby

taStY CLeanInGTHE WINNING ARGUMENT

BABy0-3

KIDS 3-7

SCHOOl 8-18

KIDS 4-7

R.O.C.S. toothpastes for children are available in a variety of attractive tastes which will motivate them to brush their teeth regularly.

Hypoallergenic*

STRAWBERRY DOUBLE MINTCOLA & LEMON *clinically approved

WITH CAMOMILE

WITH LIME BLOSSOM

R.O.C.S. PRO BABY

RASPBERRY & STRAWBERRY

LEMON, ORANGE & VANILLA

BUBBLE GUM

BARBERRYFRUITY CONE


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SCIentIFIC BaCKGRoUnDFACTS, SCIENTIFIC FINDINGS AND RESULTS OF CLINICAL TRIALS− R.O.C.S. School with an aminofluoride concentration of 900 ppm increases resistance of enamel against acids significantly more

effectively than toothpastes with maximum allowable concentration of fluoride (1450 ppm) in the form of sodium fluoride.− The increase of enamel resistance to acids was noticed in the absolute majority of children who used the R.O.C.S. School tooth-

paste. Average increase of resistance was 56.6%, and time of remineralization of enamel shortened from 2.6 days to 1.5 days.− Due to the active complex AMIFLUOR®, the R.O.C.S. School toothpaste influences gingival condition positively and it is at least as

effective as toothpastes with antiseptic agents.− The R.O.C.S. Baby toothpaste [2] helps to saturate the enamel by minerals in case of caries at the stage of white spot [5].− The R.O.C.S. School and R.O.C.S. Kids toothpastes really interrupt development of caries (stage of white spot) and help

to avoid formation of new sites of demineralization [3].

PUBLICATIONS1. Clinical evaluation of toothpastes for young children in the prevention of dental caries. KUPETS T.V. (3), LEOUS P.A. (1), MATELO S.K. (3) *, JARDETSKY A.I. (2)1 - Belorussian State Medical University, Belarus; 2 - Minsk Public Health Committee, Belarus; 3 – WDS Laboratories, Russia.2. Efficacy of the remineralising toothpaste in reduction of dental caries in children. Polanskaya L.N.(1), Kupets T.V.*(2), Matelo S.K.(2), Leous P. A.(1).1 - Byelorussian State Medical University, Minsk, Belarus; 2 - WDS-Laboratorien, Russland.3. Petzold M. The influence of different fluoride compounds and treatment conditions on dental enamel: a desciptive in vitro study of the CaF2 precipitation and microstruc-

ture. − Caries res., 2001, v. 35, p. 45-514. Sarap L.R. et al. The comparative clinical study of dentifrices containing aminofluoride and sodium fluoride. «Children’s Dentistry» №3-4, 20065. Vasina S.A. et al. The efficacy of R.O.C.S. toothpastes with different fluoride concentrations used for treatment of local demineralization of enamel. // Dental Forum,

2007, №1, стр. 24-286. Final Report: RDA Test on Dentifrises – Oral Health Research Institute, Indiana University, USA7. Arutyunov S.D., Sverdlova M.G., Kuzmitchevskaya M.V. New opportunities in prevention and treatment of early stages of caries in younger children. «Children’s Dentistry

and prophylaxis» №3, 20078. Donald Hillman, et al. Hypothyroidism and Anemia Related to Fluoride in Dairy Cattle //Journal of Dairy Science 1979, Vol. 62, No.3, pp. 416-4239. Lessons of thyroidology. Edited by acad. MV Veldanova // Petrozavodsk, 2005, 542 p.10. zhao L.B. et al. Effect of a high fluoride water supply on children’s intelligence. Fluoride, 1996, 29:4, 190-19211. Fluoride in Drinking Water: A Scientific Review of EPA’s Standards // National Academy of Sciences USA, 2006, 468 pp. http://www.nap.edu

For more information please contact us at [email protected]

It whitens teeth by removing surface pigments and coloured plaque, adding shine using polishing properties and active saturation of enamel with calcium and phosphorus.R.O.C.S. PRO Delicate Whitening toothpastes are intended for regular daily use. They effectively whiten your teeth and maintain the results of professional whitening and professional cleaning. The formulas of R.O.C.S. PRO Delicate Whitening toothpastes are based on the new PRO-SYSTEMS technologies, ensuring maximum efficiency and product safety:BOOSTER PRO-SYSTEM for cleaning, polishing and whitening of teeth with no increase of abrasiveness. Together with TOTAL COM-PLETE PROTECTION PRO-SYSTEM it provides high quality of teeth whitening and shine*.TOTAL COMPLETE PROTECTION PRO-SYSTEM protects against common dental diseases with no use of fluoride and antiseptics; based on a high quality teeth cleaning and anti-plaque effect*; strengthens the enamel structure by teeth impregnation with calcium and phosphorus*; reduces the sensitivy of teeth and the risk of caries; improves teeth appearance: colour and shine*.PREBIOTIC PRO-SYSTEM regulates of mouth cavity microbial balance. Prevents attachment* and reproduction of pathogenic bacteria and Candida albicans*.HL SAFETY PRO-SYSTEM makes the product most safe for humans and the environment. It contains no colourings, no fluoride, no parabens and no sodium lauryl sulphate.FRESH PRO-SYSTEM provides long-time freshness, which remains for several hours. It has no impact on the taste of food.*clinically approved

R.o.C.S. PRo PRoFeSSIonaL LIne oF WHItenInG tootHPaSteSR.O.C.S. PRO DELICATE WHITENING FRESH MINT, R.O.C.S. PRO DELICATE WHITENING SWEET MINT AND R.O.C.S. PRO OXY WHITE TOOTHPASTESR.O.C.S. PRO – cutting-edge technologies providing high efficiency and supreme safety.Safeformula:fluoridefree•parabenfree•sodiumlaurylsulphatefree•colourantsfree

FRESH MINT SWEET MINT OXYWHITE

ADULT ADULT


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R.o.C.S. PRo BaBY tootHPaSteMINERAL PROTECTION AND TENDER CARE; CARIES PREVENTION FROM THE FIRST TOOTH

R.O.C.S. PRO BABY TOOTHBRUSH – GENIUS LIES IN SIMPLICITY!

This toothpaste for babies is made of components of natural origin using the unique cold processing technique, allowing preserving components to be preserved in their active state. It is prepared on a soft base which provides quality brushing and doesn’t injure the thin enamel of temporary teeth.- Protects from caries*- Remineralizes teeth*- Strenghtens teeth*- Suppresses cariogenic bacteria*- Protects gums from inflammation- Facilitates normalization of microbial balance in the mouth cavity*- Due to the antimicrobial features of the extracts, this product requires no strong preserving agents and no special storage condi-tions- Hypoallergenic formula.Safe when swallowed. Does not contain fluoride, parabens, so-dium lauryl sulphate, colourants, antiseptics or flavourings.

TOOTHBRUSHING SAFETY PRO-SYSTEMExtra soft bristles with wavy structure and unique triple tip polishing do not injure tender gums and fragile dental enamel. The broad handle shape prevents the toothbrush from entering too far into the child’s mouth. A handle suitable for biting made of high- quality, safe plastic. The brush is developed with the participation of pedodontists.

*clinically approved

Enzyme of vegetable origin gently dissolves the coloured plaque.

Special granules excellently clean the surface of the teeth.

The granule particles give a high polish to the enamel on the final stage of cleaning.

The components of the paste slow down the for-mation of new colouring, contributing to preser-vation of whiteness and brightness.

R.o.C.S. FoR aDULtSR.O.C.S.® SENSATION WHITENING TOOTHPASTE

R.O.C.S.® BLACK EDITION TOOTHPASTE

Teeth whitens by 1.54 shades after 1 week of use*Safely and effectively whitens the teeth, restoring their natural whiteness and wonderful shine. Developed on the basis of the lat-est multi-stage cleaning system that contains special granules. Thanks to the distinct structure of the granule, in the initial stage of brushing, soft plaque is removed qualitatively, quickly and safely. In the process of brushing the teeth, the granules get dispersed into smaller particles which in the final stage of brushing ensures polishing of enamel, giving it a sparkling whiteness. Contains Mineralin®. Does not contain fluoride, sodium lauryl sulphate, parabens, triclosan or chlorhexidine.

•Innovativetechnologyforthetriple-polishingofthetips:bristlesareperfectlyroundedandsmooth.•Ergonomichandleforsafecleaningoftheteeth:preventsexcessivepressureonthegums.Theformofthehandle,thestructureand homogeneity of plastic prevent bacteria from lingering on its surface.•Shapeoftoothbrushheadensuresahighqualitycleaningofallsurfacesoftheteeth*. *clinically approved

baby ADULT


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ISO 9001: 2008 CERTIFIED

Developed under control of Laboratory WDS (World Dental Systems)

R.O.C.S. Trading GmbH München:Fürstenrieder Str. 279a,81377 München, DeutschlandTel: +49 (0) 89 125 03737Fax: +49 (0) 89 125 03738E-Mail: [email protected]

R.O.C.S. Trading GmbH Hamburg:Poßmoorweg 1, Büro 5,22301 Hamburg, Deutschland

Headquarter DRC GroupKulaKOva st., 20 bld. 1G 123592 MOSCOw, [email protected]

Suvoroff Trade Ou:laki 14a, 10621 Tallinn, EstlandTel.: +372 6616115,Fax: +372 6517715e-mail: [email protected]

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