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8/14/2019 Presented by: Vishal Kumar Singh Gaurav Kumar
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e-STATION
Presented by:
Vishal Kumar Singh
Gaurav Kumar
Vineet Chaudhary
8/14/2019 Presented by: Vishal Kumar Singh Gaurav Kumar
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If you would like to buy aPersonal Computer & LCD TV.What will u do?
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Our product
Product name-: e-STATION
Product detail- LCD TV with inbuiltdesktop pc
Company LOGO-
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Product specification
26 LCD TV with HD.
Inbuilt desktop computer
Split screen.
Wireless keyboard & mouse
Inbuilt graphics accelerator for gamingexperience
WiFi
USB 2.0 connectivity
1 year after sales warranty
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LCD TV Configuration
26-inch
66 cms LCD TV
Response Time 8 ms
20000:1 Super Contrast Ratio
16.2 Million Display Colours
500 cd/m2 brightness
Digital Comb Filter HD Ready
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Desktop Configuration
o m p o n e n t rand /o d e l D e talMotherboard Intel Intel Desktop MotherBoard DG31PR( )CPU Processors Intel .Core 2 Duo 2 93GHz
Processor( )Memory RAM kingston 3GB DDR2 Laptop Ram
Hard Disk Drive Intel 250GB SATA HDD SEGATE
Keyboard Logitech wireless K340
Mouse Logitech cordless mini optical
mouse
Display Card ATI Radeon 7000 64 MB DDRwith TV out
DVD ROM SONY SONY 16 X DVD WRITER WRITING SPEEDS MAX 4X
DOUBLE
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Positioning
TAG LINE-Entertainmentedge
REDEFINED
First ever concept of LCD with built inPC.
Available in different colors.
Affordable price.
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What SEGMENT to betargeted
High & middle income group
Across NCR region
Offices, universities & personal user LCD buyers
Game freaks
All age group excluding infants
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Assembling expenses
Components of LCD TV Rs.13,500
Components of DESKTOP PC Rs.10,000
Misc expenses - 500
Other expenses Rs.3,000
Total Assembling cost Rs.27,000
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Pricing Details
Manufacturing cost Rs.27,000
Distributor Price- Rs.35,000
Discount on distributor price- upto6%
Net price Rs 37,990
Net Profit - RS 4000-6000 Above quoted prices are inclusive of
all taxes.
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Promotion budget
Advertizing budget- 11.5Lakh-Hoardings budget- 4lakh
-Local cable tv add budget 2lakh-Leaflet & pamphlet 1,00,000 units-Newspaper advertisement 3lakh
-Stall display within NCR malls -2lakh
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Expenses/month
OFFICE EXPENSES- 2.08Lakh-Rent Rs 40,000-Other expenses 10,000-Salary 1,58,000
FACTORY OVERHEAD- 1.6Lakh
- Rent 50,000
- Other expenses 16,000
- Wages 94,000
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Contd..
WAREHOUSE EXPENSES- 1Lakh
- Rent 75,000
- Other expenses 25,000
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FORECASTING
Manufacturing for 1st month(units) 400approx.
Material cost/unit Rs.27,000
400x27,000 = Rs.1,08,00,000
TOTAL EXPENSES 1,08,00,000 + 2,08,000 +1,60,000
+1,00,000 +1,00,000 = 1,13,68,000*
*(MATERIAL COST + OFFICE EXPENSE +FACTORY OVERHEAD + WAREHOUSEEXPENSE + ADVERTISEMENT EXPENSE)
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PROFIT
As per the distribution channel in NCR weassume that we will be able to achievethe sale 325 units of the product in themarket
So the total revenue generated by the sales, 325x35,000 = Rs.1,13,75,000 (where 35,000 is the price offered to
distributor by the company)
TOTAL COST INCURRED in the production ofunits in first month i.e. Rs.1,13,68,000
So the cash inflow and out flow of thecompany are more or less same.
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CONCLUSION
As soon as the product will be wellaccepted and get familiar amongthe consumer, this will lead to the
increase in sales figure as well as inprofit.