Presented by team 4: • Mateo ALBARRACIN• Aurelie CHEUCLE• Arfa FANG Zheng Jun• Roshan GERAMIAN-NIK• Shahrukh QURESHI • Ricky YOUNG Wing Kei

Table of contents

Introduction of the company

What is Off-Page?

Blog

Forums

Landing pages

Introduction of the company

Problem: We want our website to be relevant

Objective: have more visibility on the internet to reach more profit.

How can we do this?

What is Off-Page?

The only thing you can do outside is to build links back to it

Used to be 80/20

Nowadays 10/90

What is Off-Page?

Importance of linking networks to the website

Boost up page ranking

Promotes websites name

Relevance

Blog

Three different ways of blogging:

1. On-Page blogging- speaking about your own company on your own blog

2. Off-Page blogging- other companies’ blogs can refer back to your company

3. Comment on another company’s blog - by referring to your own company

Blog

Blogs as a tool to create back links Objectives:

- Popularity- Traffic- Reputation

Link exchanging with other popular blogs would drive huge traffic

Forums

One of the best ways to increase traffic for your site

Regular meeting place for readers who have the same interest

Great way for back-links to your site, using Descriptive Anchor Text

Forums

Why are Forums important?

Forums

Provide answers to a relevant problem with your post Build a good reputation

Be familiar with the topics in the forum Use descriptive anchor text in signatures, not exact

key words Use keywords in posts Remember: Forums are to “build authority”

Forums

Don’t advertise Don’t spam Don’t target the crawler, target the people

Landing pages

Key problem:- companies often forget to create landing pages

However, landing pages make a key difference in SEO Purpose:

- If your landing page is not relevant, people will leave your website straight away and you will lose ranking in Google- cut costs on advertising -> more relevant

Landing pages

Which aspects create a better landing page? Engaging headlines Simple and specific language benefits before features Cxpress calls to action

 

Conclusion

Blog

Forums

Landing pages

Other teams’ Off-Page solutions

The end

Are there any questions?