Presented by Sharon Zeiler BSc RD MBA

Healthy Eating is in Store for

YouTM

HESY for short!• Co-sponsored by Dietitians of Canada and Canadian Diabetes Association

• Made possible through the Health Canada National Diabetes Strategy

The Nine Collaborators•Canadian Council of Grocery Distributors

•Canadian Home Economics Association

•Canadian Public Health Association

•Consumers’ Association of Canada

•Food and Consumer Products Manufacturers of Canada

•Heart and Stroke Foundation of Canada - Health Check

ProgramTM

•Kraft Canada Inc.

•National Institute of Nutrition

•Shop Smart Tours Inc.

Project Objectives

• Consumers will develop and/or enhance label

reading knowledge and skills

• Consumers will apply knowledge to select

healthy food choices

• DC and CDA recognized as trusted sources of

labelling information

•Box and Tin

•Label/Nutrition Facts Table

•Apple

•Rainbow

Logo Elements

Project Outputs

• Environmental Scan

• Add Value Through In-Store Nutrition Education

• Resource Kit

• Interactive Inventory

• Virtual Grocery Store

• Evaluation

Canada Gazette 2 Released January 1, 2003

Includes the regulations for:

• Content of the nutrition information on the packaged food label

• Format of the label

• Health Claims that can be made

HESY Target Audience

• Adult women with families• Low income Canadians and those with low

literacy• Seniors on limited and fixed incomes• Those with or at risk for type 2 diabetes• Intermediary targets: community health

educators, manufacturers, grocery retailers

HESY Features

• Web enabled• Community based and/or point of

purchase• Useful for those with literacy challenges• Teach application of knowledge• Available in French & English

Environmental Scan 2001

• Search for existing/ information on nutrition labelling

• Little evaluation has been done; there was little creativity

• Limited use of Internet as a learning and teaching medium; high to very high literacy level

• HESY Evaluation showed the scan was useful

Add Value Through In-Store Nutrition Education

• Interviewed retailers, manufacturers• Promotes opportunities/benefits for

grocery retail managers to partner with community health educators

• Available on HESY website

HESY Education Resources Development process

• Creative development team

• Resources Sub-committee

• Advisory Committee

• Two rounds of focus testing (9 tests in all, including 2 tests in French)

• Final resources

Materials galore!Instructor

materials

• Instructor’s Guide

• Advertising flyer

• Overview flyer

• Overview PowerPoint

presentation

Consumer

materials• 6 Fact Sheets

• 4 FAQ Sheets

• 8 Activity Sheets

• Consumer brochure

Download from www.healthyeatingisinstore.ca

www.faitesprovisiondesainealimentation.ca

Instructor Overview Flyer

Print and distribute(or e-mail) to colleagues.

Encourage them to promote the HESY program and materials.

Fact Sheets

NutrientsHealth claimsNutrient content claimsIngredient listNutrition Facts table% Daily ValueServing size

6 Fact Sheets introduce consumers to:

FAQ Sheets

1. Nutrient content claims2. Words to watch for (on the ingredient list)3. The importance of nutrients

For people with diabetes:4. Sugar claims

Advertising Flyer

• Pop in your details.

• Distribute to advertising upcoming workshops, tours and events.

Find out how nutrients can affect your health. Become more informed about nutrition claims. Unravel the mysteries of percent Daily Value (% Daily Value). Learn how to compare and choose packaged foods for good health.

Learn about the nutrition informationon packaged food labels.

When: Replace this text with your text.

Where: Replace this text with your text.

To register: Replace this text with your text.

For more information: Replace this text with your text.

Visit www.healthyeatinginstore.com

How can you get started?

Visit www.healthyeatingisinstore.ca[OR]

www.faitesprovisiondesainealimentation.ca

Point and click!

The Website

HESY Evaluation Overview

Did the Resource Kit Work?

4.2% DV comparison

4.4Serving size = calories and nutrients

3.8Relation to CFGHE

4.7Label and informed choice

4.7Ingredient list

4.2Nutrient content claims Did the Resource Kit Work?

4.0Health claims

Mean*Concepts

*of a possible 5.0

Did the Resource Kit Work?

Concept Mean*

Nutrition facts box and choices 4.7

Likelihood of using %DV 3.9

Likelihood of using nutrition information 4.5

What calories are 3.5

* of a possible 5.0

Interactive InventoryWhat is it?

• Web enabled resource data bank

• Search and submit - a dynamic support to nutrition educators

• Evaluation will take place through an online survey

Virtual Grocery Store

•Evaluation- Online Voluntary survey

•Scores will be tabulated by target group

HESY Dissemination

Overview

Dissemination Strategy

• DC Members in Action electronic newsletter

-monthly update from June, 2001

• Mailing re website to DC & CDA membership

-March, 2003

• Collaborators sent all communication pieces

-distribute through their networks

• Listing on Health Canada website, labelling

• Communication channels

How can you benefit?

www.healthyeatingisinstore.ca

www.faitesprovisiondesainealimentation.ca