Presented by: Presented by: Sara Arya, Kristine Gonzaga, Sara Arya, Kristine Gonzaga,

Min-Soen Kim & Sunny PuriMin-Soen Kim & Sunny Puri

The Great Film & The The Great Film & The SequelSequel

GOOD SEQUEL??? YOU BE THE JUDGE

•Terminator •Terminator 2Terminator 2

•The Lion King •The Lion King 2The Lion King 2

•The MatrixThe Matrix •The Matrix ReloadedThe Matrix Reloaded

•Tiger Woods 2004Tiger Woods 2004 •Tiger Woods 2005Tiger Woods 2005

The Sims vs. The Sims vs. The Sims The Sims OnlineOnline

The SimsThe Sims – most popular PC-based product – most popular PC-based product

Virtual “dollhouse” where player is “God”Virtual “dollhouse” where player is “God”

Simulated characters (“Sims”)Simulated characters (“Sims”)

Game without an endpointGame without an endpoint

The Sims Online (TSO)The Sims Online (TSO)

Subscription-based Subscription-based version of gameversion of game

Different – instant Different – instant messenger and emailmessenger and email

Whole new gaming Whole new gaming experienceexperience

http://www.eagames.com/official/thesims/thesimsonline/us/nai/index.jsp

ISSUESISSUES

CHANGE of CONCEPTCHANGE of CONCEPT- CONTROL to COMMUNICATIONCONTROL to COMMUNICATION

Target MarketTarget Market Form of PaymentForm of Payment Pricing & Payment StructurePricing & Payment Structure Registration RequirementRegistration Requirement

* Ongoing challenge to keep subscribers hooked* Ongoing challenge to keep subscribers hooked

ALTERNATIVESALTERNATIVES

Target MarketTarget Market

Game EnthusiastsGame Enthusiasts Avid Young FansAvid Young Fans Older Sims Fans (over the age of 25)Older Sims Fans (over the age of 25)

ALTERNATIVES (cont’d)ALTERNATIVES (cont’d)

Form of PaymentForm of Payment

Credit CardCredit Card

Game Time CardGame Time Card

Cell PhoneCell Phone

Asian PhenomenonAsian Phenomenon

Cell Phone PaymentCell Phone Payment OptionOption

ALTERNATIVES (cont’d)ALTERNATIVES (cont’d)

Pricing & Payment StructurePricing & Payment Structure No Subscription OptionNo Subscription Option Subscription OptionSubscription Option

Pricing (monthly fee)Pricing (monthly fee) Low ($5-$8)Low ($5-$8) Competitive ($9-$11)Competitive ($9-$11) Premium ($12-$15)Premium ($12-$15)

ALTERNATIVES (cont’d)ALTERNATIVES (cont’d)

Registration RequirementsRegistration Requirements

Credit Card RequiredCredit Card Required

NO Credit Card RequiredNO Credit Card Required

RECOMMENDATIONSRECOMMENDATIONS

Target Market – Older Sims and Non-Sims Target Market – Older Sims and Non-Sims Fans (over the age of 25)Fans (over the age of 25)

http://www.geocities.com/crazedsimfan/TSOpage.html

Social networks, friendships, dating, widowed, Social networks, friendships, dating, widowed, retired, lonelyretired, lonely

Baby-boomersBaby-boomers

RECOMMENDATIONSRECOMMENDATIONS

Form of PaymentForm of Payment

Credit CardCredit Card

Game Time Cards for holidays and special Game Time Cards for holidays and special occasionsoccasions

Cell Phone (only in Asia)Cell Phone (only in Asia)

RECOMMENDATIONSRECOMMENDATIONS

Pricing & Payment StructurePricing & Payment Structure Packaged TSO - $60 with complimentary 2-Packaged TSO - $60 with complimentary 2-

month trial subscriptionmonth trial subscription

$12 monthly subscription fee with access to $12 monthly subscription fee with access to Expansion packs (after 2-month trial period)Expansion packs (after 2-month trial period)

RECOMMENDATIONSRECOMMENDATIONS

Registration RequirementsRegistration Requirements

Simply an E-mail address for initial purchase Simply an E-mail address for initial purchase of TSOof TSO

Credit card info only necessary after 2-Credit card info only necessary after 2-month trial periodmonth trial period

ACTIONS & ACTIONS & IMPLEMENTATIONIMPLEMENTATION

http://games.groups.yahoo.com/group/ClubAlphaVilleSimsOnline/

CONCLUSIONCONCLUSION

With a bold shift from control to With a bold shift from control to communication and a well-thought out communication and a well-thought out action and implementation plan, TSO will action and implementation plan, TSO will live on to be the sequel that will captivate live on to be the sequel that will captivate the hearts of all its players for many the hearts of all its players for many years to come years to come

Thank you for your time!

Any Questions?