Presented by: REACHING DIVERSE AUDIENCES IN GROCERY: A GLOBAL PERSPECTIVE Robin Sherk Director,...
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Presented by: REACHING DIVERSE AUDIENCES IN GROCERY: A GLOBAL PERSPECTIVE Robin Sherk Director, Retail Insights May 28, 2012 Canadian Grocer Ethnic Grocery
Presented by: REACHING DIVERSE AUDIENCES IN GROCERY: A GLOBAL
PERSPECTIVE Robin Sherk Director, Retail Insights May 28, 2012
Canadian Grocer Ethnic Grocery Conference
Slide 2
Copyright 2013 Kantar Retail Where We Examined to Bring in a
Global View Source: Kantar Retail research, analysis 2
Slide 3
Copyright 2013 Kantar Retail A Host of Differences: 3 Some
Aspects May Not Translate Source: Kantar Retail store visits
(China, India) and research
Slide 4
Copyright 2013 Kantar Retail Taking the Broad View:
Similarities, Differences Shopper Dispositions Source: Kantar
Retail research, analysis 4 IndividualCommunity Good PriceBrands,
Value Meal ConvenienceMeal Involvement
Slide 5
Copyright 2013 Kantar Retail A Framework for Conventional
Players Value beyond price Engaging experience Inclusive appeals
Enticing products To Reaching Diverse Audiences Source: Kantar
Retail analysis 5
Slide 6
Copyright 2013 Kantar Retail Accommodating Tastes Throughout
Picking the Right Products is the First Step Source: Kantar Retail
store visits U.S.A. (California and Washington) 6 Enticing
products
Slide 7
Copyright 2013 Kantar Retail Making the Offering More
Accessible Encouraging Shoppers to Explore Source: Kantar Retail
store visits (U.S.A- California), analysis 7 Enticing products
Slide 8
Copyright 2013 Kantar Retail Beating Ad Match Aggressive
Assertions, and Private Prices Source: Kantar Retail store visits:
U.S.A., U.K., Kuwait, Kantar Retail analysis 8 Value beyond
price
Slide 9
Copyright 2013 Kantar Retail And Driving Exclusive Items, Packs
Linking with National Brands, Assuring Quality Source: Kantar
Retail store visits U.K. 9 Value beyond price Asserting customer
approvalLeveraging brands for unique offer
Slide 10
Copyright 2013 Kantar Retail Reflecting, Involving the
Community Source: Kantar Retail research, company promotions 10
Inclusive appeals
Copyright 2013 Kantar Retail Eye-Catching, Involving
Experiences While Informing the Decision Process Source: Kantar
Retail store visits: U.K., U.S.A. 12 Engaging experience
Slide 13
Copyright 2013 Kantar Retail Aiding the Trip Via Digital
Catering to a Diverse Set of Demands Source: Kantar Retail store
visits: U.S.A., U.K., U.A.E. 13 Engaging experience
Slide 14
Copyright 2013 Kantar Retail A Framework for Conventional
Players Value beyond price Engaging experience Inclusive appeals
Enticing products Reaching Diverse Audiences Source: Kantar Retail
analysis 14
Slide 15
Copyright 2013 Kantar Retail Closing Considerations Re-assess
your presentations, packaging to ensure that they are accessible
across audiences Leverage holidays to teach others about Canada,
and connect to foreign celebrations to aid relevance, excitement
Assert global brands to build credibility, and explore unique packs
to drive a differentiated value proposition Explore emphasizing
your services and introducing multi- channel conveniences that
smaller chains do not offer Focus on Inclusion Source: Kantar
Retail analysis 15
Slide 16
Copyright 2013 Kantar Retail 501 Boylston Street Suite 6101
Boston, MA 02116 F +1 630 245 5647 www.KantarRetailiq.com Robin
Sherk Director, Retail Insights [email protected] T +1
212 896 8191