Strategies for Developing and Implementing

a Successful Strategic/Business Plan

Affiliated Programs 19th Annual MeetingOctober 27, 2009

595 Haddon AvenueCollingwood, NJ 08108856.858.3800 / 856.858.3801 (Fax)www.strategichealthalliance.com

Presented by:Jo Surpin President

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What is a Strategic Plan / Business Plan

Framework for aligning financial drivers (budget) with strategic initiatives.

Where organization is going over next year or longer How it’s going to get there. Mechanism to evaluate effectiveness of strategies. Opportunity to review industry trends and issues.

Strategic Planning - 3 to 5 years

Business Plan – Annually

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Benefits of Strategic Planning

Define the purpose of the organization Establish realistic goals and objectives consistent with the

mission Communicate goals and objectives to organization’s

constituents Provide a base to measure progress

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Planning Cycle

Create/Review Mission /Vision

Develop Annual

Objectives

Conduct Review

Establish 3-5Year Objectives

Implement Plan

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Planning Process/Approach

Clearly define the target audience Determine requirements in relation to the contents Type of plan - level of detail Map out the plan's structure (contents page) Decide on the likely length of the plan Identify all the main issues to be addressed Determine who should be involved in process How many meetings? Facilitator? SWOT analysis

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Plan Components

Mission

Vision

Goals

Objectives

Strategies/Measures

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Plan Components

Mission

Brief description of the purpose of the organization

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Plan Components

Mission

Vision

• Description of how organization will operate and how patients will benefit

• May include values that are considered priorities

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Plan Components

Mission

Vision

GoalsOverall accomplishments the

organization should achieve

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Plan Components

Mission

Vision

Goals

ObjectivesSpecific results to be achieved

with each goal

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Plan Components

Mission

Vision

Goals

Objectives

Strategies / Measures

• The method needed to reach an objective (tactics)

• Metrics used to show progress, measure success, or identify areas that need focus

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Business Plan: Integration with Strategic Plan

Other Service Line

Other Service Line

Joslin Center

Strategic Plan

• Center mission consistent with overall mission

• Develop specific Center goals, objectives, strategies, metrics etc

• Financial performance consistent with budget

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Business Plan Outline

Executive Summary Overview Background

– Current Trends

– The Market Competitor Analysis

Strategic Planning - 3 to 5 years

Business Plan – Annually

Operations Management and Administration Strategic Goals Marketing Plan Financial Projections Implementation Plan

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Components

Overview/Background

– Trends

– Utilization/Incidence

– Projections

Competitor Analysis

– Other programs

– SWOT

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Components (continued)

Operations– Programs– Accreditation– Coordination

• Hospital• Physicians• Community

Management Team and Personnel– Physicians – Director– Educators– Other staffing

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Components (continued)

Strategic Goals

– Consistent with Strategic Plan Goals

– Tactics/Action Plan

– Time Frames

– Measurable

Marketing Plan

– Consistent with Strategic Goals

• Physicians/Office Staff

• Hospital

• Community

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Components (continued)

Financial Projections– Consistent with Budget– Consistent with Marketing Plan– Reporting mechanism to track

Implementation Plan/Measures– Timeframes and Accountability– Ongoing monitoring– Measures

• Financial measures• Quality measures• JARS data

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Sample JARS Report

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Summary

Coordinate strategic planning and business planning Identify and clarify what success would mean Review progress and update plan to reflect current market A “rolling plan” benefits the organization Synch the plan with the budget cycle so strategies are aligned with

financial goals Coordinate efforts with hospital or health system, where appropriate

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Discussion/Questions

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Contact Information

Jo Surpin

President

Strategic Health Alliance

595 Haddon Avenue

Collingswood, NJ 08108

856.858.3800 ext 205

jsurpin@strategichealthalliance.com

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