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How and what can NGOs contribute to the endgame? Sharing of experiences Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1

Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

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Page 1: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

How and what can NGOs contribute to the endgame?

Sharing of experiences

Presented by

Dato Hatijah bt Ayob

President MyWATCH Malaysia

14/3/2017 8th MADPHs conference 2017 1

Page 2: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

NGOs has a long history of involvement

in public health

strengthening of capacities in the health

sector

1978 Alma Ata declaration Health realization requires the action of many other social and

economic sectors in addition to the health sector — Alma-Ata

Declaration, 1978

14/3/2017 8th MADPHs conference 2017 2

Introduction

Page 3: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

The 5 main roles OF NGOS

1. advocate,

2. coalition builder,

3. provider of evidence-based information,

4. watchdog and

5. service provider.

14/3/2017 8th MADPHs conference 2017 3

Page 4: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

As an advocate

promotes a favorable public opinion,

supports government actions if favorable to

the tobacco control cause

might identify legislative priorities and help

develop legislative measures

Propose tobacco control policies

regulation of tobacco product

Raise awareness amongst the masses

Demand litigation regulation and against

issues related to tobacco

14/3/2017 8th MADPHs conference 2017 4

Page 5: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Advocacy Issues

to protect the nation from the harm of

smoking and early addiction among

adolescents

to promote the creation of tobacco

control policies to high-level

decision makers.

- advertising, promotion, sponsorship,

smoke-free place etc

14/3/2017 8th MADPHs conference 2017 5

Page 6: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Coalition builder

convene various organizations from

different backgrounds and form general

tobacco control alliances.

- effectively mobilize the community

- influence state institutions - -

Complement govt effort in reaching

out to the disadvantaged , marginalized

and underserved

14/3/2017 8th MADPHs conference 2017 6

Page 7: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Provider of Evidence-based Information

provide accurate information and balance public opinion about the tobacco control policies and health risks from smoking

Professional members can translate science-based evidence for policy makers, media, and the public.

Fact sheets are a means frequently used by the organizations to make the complex topics such as price and taxation of cigarettes more accessible and understandable to the public.

14/3/2017 8th MADPHs conference 2017 7

Page 8: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Why Tobacco Control??

Tobacco use is the single most preventable

cause of disease, disability, and death

Tobacco control = everybody’s collective

responsibilities :Government & non

governmental organisations and their

population

14/3/2017 8th MADPHs conference 2017 8

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Where are the NGOs for Tobacco

Control ??

Global - WHO,UICC - Union for International Cancer Control

Regional - SEATCA

Local -,HFM, MyWATCH, NCSM, Green Lung,

Alliance - MCTC

14/3/2017 8th MADPHs conference 2017 9

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Coalition for Malaysia???

a.Federal Government Agencies

MOH ,MOF, LPPKN , JHEOA ,MOHE, MySIHAT, ADK

b. Private

Health Professional organisations, NGOs ,Private

Voluntary Organizations, MyWATCH, NCSM, HFM,

MAKNA

c. Universities

SERU, GREEN LUNG

14/3/2017 8th MADPHs conference 2017 10

Page 11: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

WHO FCTC (Framework Convention on

Tobacco Control)

The FCTC was approved unanimously

by the 56th World Health Assembly in

May 2003, enforce on February 27

2005, and became a major turning point

for tobacco control worldwide

Malaysia is one of the signatories of

FCTC

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FCTC : MPOWER

Monitor tobacco use and prevention policies

Protect people from tobacco smoke

Offer help to quit tobacco use

Warn about the dangers of tobacco

Enforce bans on tobacco advertising, promotion and sponsorship

Raise taxes on tobacco

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MyWATCH

MyWATCH MyWATCH

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Registered with ROS Mac 2005 Objectives :

1. Programmes for the benefit of the family’s health

2. Advocacy activities on tobacco control – empowerment programmes e.g. seminars, special projects with youth and young children

3. Encourage research and monitor developments related to tobacco issues

14/3/2017 8th MADPHs conference 2017 14

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Break the chain at School

14/3/2017 8th MADPHs conference 2017 15

Campaigns

Seminar

Camps

WNTD awareness

Pledges

Seminar modules

Page 16: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Activities

14/3/2017 8th MADPHs conference 2017 16

Games

Gym

Messages

Page 17: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Publicity walks and pledge drive

14/3/2017 8th MADPHs conference 2017 17

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Youth camps

14/3/2017 8th MADPHs conference 2017 18

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Exhibitions , competitions

14/3/2017 8th MADPHs conference 2017 19

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Smoke free Malacca

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PENILAIAN DAN MAKLUMBALAS

PROGRAM / SEMINAR HARI TANPA TEMBAKAU SEDUNIA 2012

PERINGKAT SEKOLAH DAERAH PETALING UTAMA

Stay COOL and HEALTHY without TOBACCO

14/3/2017 21 8th MADPHs conference 2017

We do evaluation after our project

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Video clip

MyWATCH WNTDActivities.wmv

14/3/2017 8th MADPHs conference 2017 22

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14/3/2017 8th MADPHs conference 2017 23

OBJEKTIF 1(%) OBJEKTIF 2(%) OBJEKTIF 3(%) OBJEKTIF 4(%) OBJEKTIF 5(%)

1 2.2 6.5 5.4 4.3 6.5

2 47 29 30 33.3 32.3

3 50.5 50.5 63.4 60.2 60.2

0

10

20

30

40

50

60

70

Ax

is T

itle

PENCAPAIAN OBJEKTIF CERAMAH USAHASAMA

PELANCARAN HARI TANPA TEMBAKAU 2012

1-kurang baik

2-baik

3-sangat baik

1. Kesesuaian topik

2.Mudah difahami

3.Masa

4.Penceramah

5.Pencapaian objektif keseluruhan

Page 24: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Tempoh

masa(%)Dewan(%)

Makanan(%

)APD(%)

Alat

Tulis(%)

Kemudahan

Tandas(%)

1 7.5 12 8.6 19.4 21.5 8.6

2 58.1 25.8 31.2 36.6 26.9 54.8

3 33.3 60.2 60.2 41.9 51.6 35.5

0

10

20

30

40

50

60

70

PENGURUSAN KURSUS DAN

KEMUDAHAN

14/3/2017 24 8th MADPHs conference 2017

1 kurang baik 2 baik 3 sangat baik

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Interaksi dgn

peserta(%)

Teknik

Penyampaian(%)

Kandungan

Ceramah(%)Urusetia(%)

1 4.3 8.6 4.3 6.5

2 39.8 35.5 26.9 40.9

3 53.8 54.8 57 38.7

0

10

20

30

40

50

60

PENGURUSAN KURSUS DAN PENCERAMAH

14/3/2017 25 8th MADPHs conference 2017

1 kurang baik 2 baik 3 sangat baik

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Mendapat faedah dari kursus(%) Memperakukan kursus kpd orang lain(%)

YA 97.8 93.5

TIDAK 1.1 5.4

0

20

40

60

80

100

120

Ax

is T

itle

Faedah Kursus

14/3/2017 26 8th MADPHs conference 2017

Page 27: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

SUBMISSION OF PAPERS

CODE OF CONDUCT 2011

REPORT ON THE ROUND TABLE DISCUSSION JUNE 2013

REPORT ON GOOD GOVERNANCE & ETHICAL CSR 2014

TOBACCO INDUSTRIES INTERFERENCE INDEX 2013 &

2015

BAN ON TOBACCO ADVERTISING, PROMOTION AND

SPONSORSHIP 2016

14/3/2017 27 8th MADPHs conference 2017

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Alliance with SEATCA :

TAPS watch

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Under the WHO FCTC, Parties are obligated to implement

a comprehensive ban on all forms of TAPS.

Page 29: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Endgame :School watching program

14/3/2017 8th MADPHs conference 2017 29

Children born in 2009 will

be free from all forms of

smoking habit

Page 30: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

14/3/2017 8th MADPHs conference 2017 30

World NO Tobacco Day Awareness

A collaborative project with Dental Clinic

Kelana Jaya , PPD Petaling Utama,

MySihat , NCSM , Panel Penasihat 2014

Page 31: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

How can we work together?

Advocacy for policy

seek to influence the policy of

governments and international

organizations

school watching program

Be part of the team in campaigns

Smart networking

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Multisectoral involvement

1. networks that encourage and support

individuals to make behavior choices

consistent with tobacco-free norms

2. unite a range of integrated activities

3. Be part of regional and global alliance

FCTC

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Page 33: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Integrated activities

promoting tobacco use cessation,

preventing tobacco use initiation,

eliminating exposure to secondhand

smoke

mass-reach health communication

interventions (social media etc)

Mass Campaigns

Litigation and advocacy

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Page 34: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Voluntary services opportunity

1.Quitlines

Optimally, quitline counseling should be made available to all tobacco users willing to access the service.

quitline services are free, remove time and transportation barriers, and are confidential, they are one of the most accessible cessation resources.

Infolines

eportal

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Page 35: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Some evidence about quit rate

Page 12 - © IPCRG 2007Page 12 - © IPCRG 2007Page 12 - © IPCRG 2007

A smoking aware practice

Adapted from Litt J, et al. Asia Pacific Fam Med. 2003; 2: 175-9

Increase in

quit rate

GP time

A ‘no-smoking practice’

Brief intervention

Moderate intervention

Intense

intervention

>5 mins

<1 mins

2-5 mins

2 fold

3 fold

4 fold

5-7 fold

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WHO : FCTC

ban tobacco products advertising,

Ban sponsorship and promotion

Increasing Taxation policies have been

implemented with some success in WHO

affiliated countries

Plan packaging

Ban on vape

14/3/2017 8th MADPHs conference 2017 36

Advocacy for policy

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Capacity and capability

strong leadership which is able to foster

collaboration among the health stake

holders of tobacco control communities.

An adequate number of skilled staff is also

necessary to provide or facilitate program

oversight, technical assistance, and

training.

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Page 38: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Awareness campaigns

Signature campaigns

Publicity walks

Publicity drives

WNTD awareness campaigns

Participations in round table discussions

with alliance and partners in Tobacco

Control Movement

14/3/2017 8th MADPHs conference 2017 38

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Students /Youth activist

Report violation of selling cigarettes to minors

Report flouting of regulation of point of sales, ban

on advertisement of tobacco product

Request to govt on strict re enforcement of these

regulation and imposition of penalties

Youth led campaigns on smoke free public places

and restaurants

Youth led :dissemination of letters to address the

benefit of Tobacco Control Act

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Open Letter from Medical Bodies and

NGOs to Parliament re electronic

cigarettes and vaping.pdf

14/3/2017 8th MADPHs conference 2017 40

ADVOCACY FOR POLICY in ALLIANCE

with OTHER ORGANIZATION for collective voice

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WNTD themes 2011 The WHO FCTC

2012 Tobacco Industry interference

2013 Ban Tobacco advertising promotion and

sponsorship

2014 Raise taxes on tobacco

2015 Stop illicit trade of tobacco products

2016 Get ready for plain packaging

2017 "TOBACCO – A THREAT TO DEVELOPMENT.

14/3/2017 8th MADPHs conference 2017 41

Think global, Act Local

Page 42: Presented by Dato Hatijah bt Ayob President MyWATCH Malaysia · Dato Hatijah bt Ayob President MyWATCH Malaysia 14/3/2017 8th MADPHs conference 2017 1 ... Conclusion A comprehensive

Challenges for Malaysia

Point of sales

Sales to minor

Ban on vapes

Offer Services

Tobacco Alliance Movement/Strategic alliance

Strengthening community actions

Pushing the agenda forward

Enforcement

Carefully monitor the status of tobacco in trade agreements (TPPA)

Monitor the tobacco industry

Funding

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Conclusion

A comprehensive approach to Tobacco

Endgame—one that optimizes synergy

from applying a mix of educational, clinical,

regulatory, economic, and social strategies—

and involvement of multisectoral agencies

and civil societies

is the guiding principle for eliminating the

health and economic burden of tobacco

use.

We should work together!!!

14/3/2017 8th MADPHs conference 2017 43

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David Garlitz, quoting former RJ Reynolds Tobacco Company Executive, 2 June 1992

We don’t smoke this s***, we only sell it. We reserve the right to smoke for the

young, the black, the poor, and

the stupid.

WE MUST FIGHT THIS

and protect our citizens

TOGETHER !!!

14/3/2017 44 8th MADPHs conference 2017

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Thank you

14/3/2017 8th MADPHs conference 2017 45

Think global, Act Local