Embed Size (px)
Citation preview
Presented by:
Cary Baskin
The Marketing Department
[email protected] (484) 318-8160 www.TMDMalvern.com
Disclaimers: The products highlighted in this presentation do not imply an endorsement and do not represent all of the available options. Brand names, product names and Trademarks are the property of their respective owners and presented here for illustration, education or information purposes.
Pages Wix Squarespace GoDaddy Weebly Dozen’s more…
Pro ◦ Low cost…Don’t require development skills
◦ Lots of Templates & Store Front options
Cons ◦ Limited functionality, more difficult to optimize for SEO
◦ Limited design control, no access to program code
E-Commerce Shopify Squarespace Commerce WixStore OpenCart Weebly Several more…
Pages Wordpress Joomla Drupal More…
Pro ◦ Full control of design & programming ◦ Can add Theme Builders – with pre-built designs ◦ Access to the back-end for Search Engine Optimization
Con ◦ Higher cost to develop and maintain ◦ Requires designer/developer skills
E-Commerce
WooCommerce
Shopify
Magento
More…
1. Connect Website to Sales Funnel 2. Let’s Get Social 3. Integrate Reviews 4. Leverage Special Effects 5. Integrate External Dynamic Content 6. Add Site Search Function 7. Integrate Glossary
Interest
Awareness
Desire
Action
Get subscribers
Nurture leads
Landing pages
Chat box
Integrate Marketing Automation
Map the information needs at each step in the sales process
Helps the buyer understand how you can meet their need. Great for SEO, higher search visibility & time on page!
Subscribe to: Blog
Newsletter
Demo SRC Integration
Use opt-in forms to turn visitors into subscribers: ◦ Your email in-box
◦ eMail Automation Systems MailChimp
Constant Contact
◦ Grow email list Clients
Prospects
Educate non-sales ready leads
Maintains Top-of-Mind awareness
DemandGen Report ◦ Nurtured leads produce:
◦ 20% increase in sales opportunities versus non-nurtured leads
Use the email list to nurture prospects
Create Landing pages optimized for conversions
Enable focused & responsive messaging to drive engagement
◦ Present article or info
◦ Capture lead with a form
◦Use in conjunction with advertising
◦Unique Landing page for each ad
◦ Matches content with visitors search intent
◦ Allows attribution analysis to calculate ROI
Related Landing Page
Facebook Ad
Live Chat Enhances Visitor Engagement 83% of consumers need some kind
of customer support when making an online purchase
45% of customers abandon an online
transaction if their questions or concerns are not addressed quickly
Underutilized in non-commerce sites ◦ If you have a high bounce rate, give it a try
Integrate website with CRM Systems
Built-in Analytics
Sales Funnel Productivity Tools ◦ Lead Form Builder ◦ Landing Page Builder ◦ E-Mail Automation ◦ Nurturing Workflow Tools ◦ CRM Manage prospects more efficiently
Demo
Integration with website form, email & CRM
Google tracks social media traffic to your website
Treats shares that result in website visits as a vote boosting website ranking
Add a Plugin to plan & schedule your posts
Use Follow Us links to foster
engagement
Google My Business Listing ◦ Critical for local search
It’s FREE!
Directory Sites ◦ Important for local search
Reviews are authentic opinions!
Where do I post them?
Add link directly to Google Review page
Embed Reviews on your Website page
Demo1 Demo2 Review Integration
Accordion to display FAQ’s Great way to organize questions
Increases time on page
Very mobile friendly
Best practice is to put it on the page related to the questions
Demo Accordion
Demo TCS
Countdown Timer Nice way to create urgency
Convey an important deadline
Sale
Marketing promotion
Event registration
Demo Timer
Demo Dynamic Graphics
Demo navigation integrated with graphics
Parallax (Scrolling) Effect in Webs Design Slow down the rate at which the background layer
moves, in comparison with the foreground.
Demo Parallax
Demo2
Demo3
Demo Pop Up Form & Logo Slider
Efficiently Edit Dynamic Information Integrate a Google Doc’s Spreadsheet
o Price Lists
o Project Status
o Glossary of Terms
o Frequently Asked Questions
o Daily specials and promotions
No website login required
o Demo Page Integration on the Website
o Demo Data Update
Search Box Enhances Visitor Experience Helps visitors find answers
to their questions
When you answer their questions you build trust
Increases time on your website
o A Google ranking factor
Underutilized in product & services websites o If you have a high bounce rate, give it a try
Demo Search
Make your website a dictionary of keywords optimized for your ideal customer. Demo Glossary
BERT = Bidirectional Encoder Representations from Transformers
Transformers refer to
models that process words
in relation to all other words
in a sentence.
The goals is to display more relevant search results
It's the biggest & most significant change to Google's algorithm in five years
Deep learning algorithm related to natural language processing (a.k.a. Artificial Intelligence software)
◦ Improve interpretation of complex long-tail searches
◦ Helps Google understand natural language text from web
◦ Understand what words in a sentence mean, but with all the nuances of context
Searches are now analyzed with natural language
Relevance in language driven by context
Search: “how to catch a cow fishing”
Pre-BERT:
◦ Search results related to cows and livestock
◦ But…Cow is fisherman slang for Striped Bass
Post-BERT
◦ Search results now relate to striped bass & fishing
Context of the word “fishing” made the difference
BERT not designed to affect your ◦ Google Ranking
◦ Domain Authority
WHAT YOU SHOULD DO
Update your content to be: ◦ Conversational (natural language)
◦ Rich and relevant answer to your customers queries
Subscription ◦ WP Subscribe ◦ MailPoet Newslteers ◦ Subscribe Form ◦ Ultimate Newsletter ◦ Mail Subscribe List ◦ Subscribe to
Comments Reloaded ◦ MailMunch ◦ OptinForms ◦ Newsletter
Subscription for Wordpress
Opt-In Forms ◦ OptinMonster ◦ WPForms ◦ Bloom ◦ OptinForms ◦ MailChimp for
Wordpress ◦ Constant Contact for
Wordpress
Webinars ◦ WPWebinarSystem
◦ WPWebinar
◦ StealthSeminar
◦ ClickMeeting
◦ WebinarIgnition
Landing Pages ◦ Thrive Architect
◦ OptimizePress
◦ Leadpages
Call to Action
◦ Magic Action Box
Coming Soon Landing Page ◦ Coming Soon Pro
Live Chat ◦ LiveChat ◦ Olark ◦ Tidio Live Chat ◦ Wordpress Live Chat
Unlimited ◦ Formilla Live Chat ◦ Pure Chat ◦ WP Live Chat Support ◦ ZenDesk (formerly
Zopin Live)
Call Tracking ◦ Wordpress Phone
Leads
◦ CallRail Phone Call Tracking
◦ CallTrackingMetrics
◦ CallTracker
E-Commerce ◦ WooCommerce ◦ Shopp ◦ Ecwid ◦ Jigoshop ◦ Memberpress
(for online memberships)
◦ EasyDigitalDownloads (to sell digital downloads)
Pricing Table ◦ Easy Pricing Table
Social Integration ◦ Monarch Social Media
Sharing
◦ Social Warefare
◦ MashShare
◦ WP Social Sharing
◦ Social Plug
Schedule Posts ◦ CoSchedule
Presented by: Cary Baskin
The Marketing Department, Malvern
www.TMDMalvern.com (484) 318-8160
