Presented by – Brian Lynx, Vice President, MC&I –

Hawai‘i Tourism Authority

Inspiring Quote

• “There comes a day when you

realize turning the page is the

best feeling in the world,

because you realize there is so

much more to the book than the

page you were stuck on.”

Quote by Zayn Malik

What we need are GAMECHANGERS!

Meet Hawai‘i – Citywide Sales Leadership

Vickie Omura VP of Citywide Sales – Meet Hawaii

Announcing NEW Meet Hawai‘i Sales Team

Janet Kuwata Director of Accounts – Asia Pacific – Meet Hawaii

Grant Hickman Director of Regional Accounts – MidWest – Meet Hawaii

Meet Hawaii’s International MCI Team

John Kim Korea

Ryuta “Luke” Teramoto Japan

Holly Ballard Oceania-Austral ia

Megan Hornblow Oceania-New Zealand

Andrew Koh Taiwan

Elsa Sun China

Ashlee Galea Austral ia

• Herbalife America – March 2014 and Herbalife

China 2015 (verbal definite)

• Royal Australian College of Surgeons (O‘ahu

Citywide) – May 2018 (verbal definite)

• IMEX client event – Las Vegas to Los Angeles

AEG Cross Selling

Domestic Incentive and Site

Inspection Airline Support

• Launching August 2014

• Top Strategic Partners

• Airline Ticket Support funded

by HTA for Qualified Business

(all islands)

• Measureable goals/Incremental

room night increase

• Pilot Program

MCI Packages to Enhance

Group Tours

Short Term Need Strategy

• Engage International Marketing

Partners and Educate on Product (all

islands)

• Targeted Sites for Domestic US

market. More frequent blanket FAM

Trips in the international segment

• IMEX with Meet Hawai‘i International

contractors

• Enable sellers with appropriate tools

• Focus on Attendance Building

New Sales Tools

• Welcome Amenity package for

Arrivals

• Visa Letters of Support

• Official Welcome from State or

Meet Hawai‘i team executive

• Airport co-ordination/expedition

potential for VIP’s

• Welcome Areas for picture

taking/banner placement

Photography that Inspires

• Hosted Buyer Event

• 150 Qualified Planners

• January 2015 on

Hawai‘i Island

• Robert F. Kennedy

confirmed as keynote

Partnership with

Collaborate Meetings

‘Elele gaining more traction

CONSOLIDATED SPACE OPERATIONS CENTER (PACAF)

PACIFIC MISSILE RANGE FACILITY

HAWAII SPACE FLIGHT LAB (UH)

INTELSAT COMMERCIAL OPERATIONS

UNIVERSAL SPACE NETWORKS KA’U

GROUND STATION

MAUI TECH PARK

AMOS (AIR FORCE MAUI OPTICAL STATION)

UHH-IMILOA

PISCES

MAUNA KEA OBSERVATORY

MAUNA LOA OBSERVATORY

An Aerospace /Astronomy Cluster

2014 MCI Events/Missions

Results from MICE Industry Survey/HTO

TAP Report - Statewide

TAP Report – Convention

Center

w/IUCN

2014 MCI Island By Island

O‘ahu – 1.2% (146,638 vs 144,853)

Maui – 1.6% (79,546 vs 78,236)

Hawai‘i Island – 0.9% (55,568 vs 55,085)

Kaua‘i – 0.9% (26,570 vs 26,326)

Source - DBEDT

Share by Island (new Defs)

YTD thru 8.20.14 Source - Simpleview

Domestic & International =

261,592

(up 1.3% Year over Year)

Conventions - 3.2%

Corporate - 9.3%

Incentive - -2.4%

2014 MCI Arrivals (by air)

2014 Goals/Actual YTD

Combined Meet Hawai‘i - Domestic (rn) 14’Goal 14’ Actual % achieved Forecast % by Y/E

347,500 116,320 33% 96%

Q3 Goal Q3 Act % achieved Q3 forecast

33,991 14,520 43% 100%

Source - Simpleview

Singular Property (Tentative Room Nights) 14’YTD 13’ STLY Var % to Prior Year

211,625 154,773 +37%

Convention Center (Tentative Room Nights) 14’ YTD 13’ STLY Var % to Prior Year

130,508 76,001 +72%

Tentative Pipeline Future

Source - Simpleview

What’s the End Goal?

• Historical % of MCI mix 5.6%

• 5 year Goal – 10% of mix

• 7 year Goal – 12% of mix

HAWAI’I The Ultimate Global Gathering Place