Presented by Adair

It Takes More Than HardwareIt Takes More Than Hardware

Many printers have added the digital or “Print-On-Demand” option to their services. Having the equipment is just the beginning. In this presentation we will review the possibilities that become available when some creative ideas are leveraged with the latest digital printing equipment.

Event Specific ProductsEvent Specific Products

Low quantity with high quality allows you to be more flexible at events. Instead of standard marketing materials your materials can carry specific messages for the event.

Catalogs with event specific covers

Marketing materials with local sales contact information

Limited Edition Products Training Materials

ReprintsReprints

Back issues and older publications are often unavailable. The initial print-run is long out of stock and demand is just not enough to justify a back on press order. The right digital solution can offer high quality on the same stock as the original. Some products include:

Classic Vehicle Literature Magazine Back Issues Hard to Find Publications

Market Specific ProductsMarket Specific Products

Variable Data Printing allows each product to have a unique characteristic. For example in a post card mailing each address on each item must be unique. Creatively we can take this much further by inserting an unlimited number of unique words and graphics to create a unique experience for each recipient like:

Name Location Business Type Personal Like/Dislike

Name URL Address

Image

Location/Subject SpecificLocation/Subject Specific

Variable Data Printing in combination with On-Demand Composition can create products targeted to a specific market or location. Some solutions include:

Directories based on location or postal code

Location Specific Pricing Materials

Date/Time of Year Specific Version Control (always

latest version)

Attract, Interact, ReactAttract, Interact, React

A Cross Media Solution uses all the attributes of Print-On-Demand (POD), Variable Data Printing (VDP) and Personal URLs (PURL) to create a powerful toolset for marketing. Cross Media Solutions are good returns on investment in:

Marketing Campaigns Event Promotions Product Research

Instant feedback let’s you know the level of success in a very short time.

Know What the True Costs AreKnow What the True Costs Are

Many of the costs related to marketing collateral documents and other marketing materials are invisible to company managers. Most companies can easily identify what they’re paying to outside suppliers such as marketing services firms, graphic designers, and printers for marketing materials. But, the same visibility doesn’t exist for many other collateral-related costs.

E-Commerce / Management E-Commerce / Management SystemsSystemsA marketing collateral management system can automate the process of ordering, producing, and fulfilling requests for marketing materials and thus streamline your marketing collateral supply chain.Some advantages include:

Marketing Collateral Control Location Specific Products Update-to-Date Products Reporting

who when what cost

Adair Digital Services7850 Second St., Dexter, MI 48130Phone: 734-426-2822 • Toll Free: 800-637-5025 • Fax: 734-426-4360E-mail: sales@adairprinting.com www.adairds.com