Presentation_February2

B L I N KMORE THAN DESIGN, JUST LESS THAN SCIENCE

B L I N K

MARKET MATURITY

Current visible manufacturers:

1. ZAGGORA2. DELFIN SPA

MARKET MATURITY

2.5% 13.5% 34% 34% 16%

Inno

vato

rs

Early

Adopte

rs

x

Early

Maj

ority

Late

Maj

ority

Laggar

ds

B L I N K

MARKET LEADER

Products:HOT PANTSFLARESNUDE HOTPANTSCAPRI FLARES

MARKET LEADER

B L I N K

MARKET LEADER

No tangible science or techbehind the product or material.

Case study offers credibility toproduct.

MARKET LEADER

B L I N K

MARKET LEADER

Added value.

Pretty man trainerWorkoutsTarget insentives(poorly executed)

MARKET LEADER

B L I N K

MARKET LEADER

APP - Not in existence, randomproposition. Appears to be a ployto get customer details.

MARKET LEADER

B L I N K

MARKET LEADER

Social Media

Facebook | 153,373 FansTwitter | 7,599 followers

MARKET LEADER

B L I N K

NEOTONE

CONSUMER

MEASUREMENT

DIET EXCERCISE SHORTS

CONSUMER PROPOSITION

B L I N K DESIGNMATERIALCUTSIZING

CASE STUDYPHOTOGRAPHIC

TESTIMONIALSSPOT FAT TESTING

SCIENCEIR BLOCKERNEOPRENECOMPRESSIONCELLULITE + DERMAL


SHORTS

NEOTONE

CREDIBLEAUTHENTIC

SHORTS

VALUE ADD PROPOSITION,THROUGH GUIDED DIET PLANFORMULATED BY DIETICIAN.

BASIC LOW CARB DIET, USEDIN CONJUNCTION WITH NEOTONESHORTS WILL YIELD BETTERSHORT TERM RESULTS.

Use of a diet plan will increasepositive consumer reaction andreccomendation.

Decrease ‘doubters’ or complaintproblems. Advising that shorts aremost effective when used in conjunction with guided diet andexcerise plan.

B L I N K


DIET

NUTRITION

VALUE ADD PROPOSITION,THROUGH GUIDED EXCERCISE PLAN FORMULATED BYPROFFESIONAL INSTRUCTOR.

BASIC LOW IMPACT EXCERSISEREGIME SPECIFICALLY DESIGNEDFOR TONING AND SHAPINGTHIGHS + BUMS

Use of a excercise plan will increasepositive consumer reaction andreccomendation.

Decrease ‘doubters’ or complaintproblems. Advising that shorts aremost effective when used in conjunction with guided diet andexcerise plan.

B L I N K


EXCERSISE

EXCERSICE

B L I N K


MEASUREMENT

MOBILE APP MEASUREMENT

CONSUMERS CAN INTERACT WITHTHE WEB APP, ENTERINGPROGRESS DATA.

Look at reward manipilations andemotional encouragement / targets.

Data can be used to supportPR & Marketing activities

MEASUREMENT

B L I N K

ROLL OUT

Stage One – Set up phase

Months one to six

Case study recruitment – Recruit up to 30 case studies to trial the product with before and after assessments relat-

ing to weight loss. Cellulite appearance is a secondary factor but will be monitored.

Complete full market analysis / size of the opportunity.

Collate clinical data / talk to experts.

Identify brand ambassadors – Source and approach professionals to endorse the brand. Medical experts to

advise on the science. Nutritional experts to advise on diet and nutrition and design a healthy eating plan. Exer-

cise and fitness experts to create a simple yet effective daily exercise regime to follow.

Celebrity Endorsement – Identify and approach celebrities who can trial the product and are willing to talk to the

media / be photographed with the product.

Complete costings exercise – Look at RSPs, COG’s, margins.

Website and Brand identity, Photography, App development, Nuturitional diet plans, excersise programme, pro-

motional video etc. Determine packaging execution.

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ROLL OUT

Stage Two – UK Direct Sales Channels

Months three to six.

Case study driven PR and social media campaign designed to create huge awareness and demand for the prod-

uct.

Benefits – Low risk / Save on margin / collate case studies crucial for PR / Gain sales data which will be required

by retailers / aids forecasting/ large profit and volume sales ensures funding will be available for retail launch.

Sales via website / online retailers / shopping channels (QVC). Strong online campaign.

Stage Three – UK Retail Launch

Months six to twelve.

Utilise relationships with leading UK retailers and wholesalers to secure appointments to present Neotone.

Complete a comprehensive trade presentation covering all aspects of the product to present to key retail buyers.

Secure trade commitment to purchase.

Manage listings with key trade accounts and negotiate margins and commercial package.

Complete new listings documentation and manage sell in / logistics aspects.

Determine volume forecasts, minimum order quantities and opening order volumes.

Stage Four – International Launch / Range Extension

Year Two.

Seek to secure network of distributors to support international roll out.

Agree NPD.

B L I N K

Digital

WEB DESIGN & DEVELOPMENT

1. PLANNING

• Requirements analysis

• Project charter

• Site map

• Contracts that define roles, copyright and financial points

• Gain access to servers and build folder structure

• Determine required software and resources (stock photography, fonts, etc.)

2. DESIGN

• Wireframe and design elements planning

• Mock-ups based on requirements analysis

• Review and approval cycle

• Slice and code valid XHTML/CSS

B L I N K

Digital

3. DEVELOPMENT

• Build development framework & integrate CMS

• Code templates for each page type.

• Develop and test special features and interactivity.

• Populate with content

• Test and verify links and functionality.

• Integrate Google Analytics

4. LAUNCH

• Polishing

• Transfer to live server

• Testing

• Final cross-browser check (IE, Firefox, Chrome, Safari, Opera, iPhone, BlackBerry)

B L I N K

Digital

5. SOCIAL & MISC

• Brand Twitter page

• Brand Facebook page, integrate third-party apps (GetSatisfaction, Twitter, MailChimp)

• Setup GetSatisfaction for customer services management

• Setup MailChimp and integrate into website & Facebook.

6. ADVERTISING

Facebook Advertising

Daily Budget: £25

Estimated reach: 235,000 people

Monthly Administration: £150 + initial set up of £100

Google Advertising

These estimates are based on Google Adwords advertising for the whole of the UK, at a cost per click of ~ £1.30.

Bronze

Daily Budget: £20

Estimated visitors per day: 28

Silver

Daily Budget: £50


Gold

Daily Budget: £100


Platinum

Daily Budget: £250


Monthly Administration: £450 + intital set up cost of £100

B L I N K

Digital

5. SOCIAL & MISC

• Brand Twitter page

• Brand Facebook page, integrate third-party apps (GetSatisfaction, Twitter, MailChimp)

• Setup GetSatisfaction for customer services management

• Setup MailChimp and integrate into website & Facebook.

6. ADVERTISING

Facebook Advertising

Daily Budget: £25

Estimated reach: 235,000 people

Monthly Administration: £150 + initial set up of £100

Google Advertising

These estimates are based on Google Adwords advertising for the whole of the UK, at a cost per click of ~ £1.30.

Bronze

Daily Budget: £20


Silver

Daily Budget: £50


Gold

Daily Budget: £100


Platinum

Daily Budget: £250


Monthly Administration: £450 + intital set up cost of £100

Documents

Presentation_February2