Upload
tanya-ghai
View
217
Download
0
Embed Size (px)
DESCRIPTION
business analytics in marketing field
Citation preview
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 1/25
The future of Analytics in FinanceBA4All Insights Session September 16
th
, 2014François De Witte – Guy Van der Sande
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 2/25
AGENDA
1. USG People & USG Professionals
2. Why BA is important
3. What should you take into account
4. Keys to success
5. The journey of data analysis6. Key challenges - general
7. Challenges for a CFO: case studies
8. Conclusions
2
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 3/25
1. USG People Group
3
2.3 billion Eur
Main countries of operation:Benelux, France, Germany
>40 years of experience
N°2 in the Netherlands and Belgium
90.000 flex workers
at work every day
MEMBERS
Quoted on Euronext Amsterdam
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 4/25
USG Professionals
A strong foundation with years of experience
4
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 5/25
We offer multiple solutions
6
Project sourcing & interim management ICT-consultancy
In- & Outsourcing Search & selection
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 6/25
2. Why BA is important
The pressures on organisations are at a point where analytics hasevolved from a business initiative to a BUSINESS IMPERATIVE.
7
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 7/25
Why BA is important
8
Source: ”The intelligent Finance Organisation” survey of KPMG Bermuda 2014
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 8/25
Why BA is important
Financial activities covered: survey of 140 finance executives
9
Source Aberdeen group Survey: “Speeding up and cashing with financial analytics” – June 2014
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 9/25
Why BA is important
[Big] Data, [Big] Money ?
10
• Customer behavior
• Growth and innovation
• Future customer lifetime values
• Efficiency of execution• Meet compliance and regulations
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 10/25
3. What should you take into account
11
Consistent
Comparable – reusable
Connected
Single version of the truth
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 11/25
4. Keys to success
12
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 12/25
Keys to successFrom descriptive to prescriptive
13
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 13/25
5. The journey of data analysis
14
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 14/25
The journey of data analysis
15
Training
Regulation
ManagementPartner
Search &
Selection
BICC
O R
G A N I S A T I O N
C O N T
E N T
Business
requirements
Techn. setup
Governance
Data source
analysis
Data source
integration
Development
Review
Training
Regulation
ManagementPartner
Search &
Selection
BICC
O R
G A N I S A T I O N
C O N T
E N T
Business
requirements
Techn. setup
Governance
Data source
analysis
Data source
integration
Development
Review
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 15/25
6. Key challenges - general
16
• Manual processes
• Ignoring data integration fundamentals
• Bringing the information on time
• Unrealistic expectations
• Risk of strategy fragmentation - Silos• Reconciliation of various systems - different ERPs etc.
• Implement predictive analytics
• How to deal with Big Data?
• Data security - ownership
•Choice between doing it yourself or outsource?
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 16/25
7. Challenges for a CFO: case studies
17
• What does the CFO need?
Accurate, relevant and forehanded information,
enabling the CFO to develop his new role:
• be proactive in order to anticipate
• think with the business and challenge the business
• be a true business partner• Challenges:
• VVV: Variety, volume, velocity (Gartner)
• Unstructured data
• Manual data
• Accuracy of the information
• Have the right information at the right time
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 17/25
Challenges for a CFO - case studies
Cash forecasting
18
• Cash forecasting:
Aim to report a company’s future cash availability resulting
from its operating, investment and financing activities
• BI Challenges:
• variety internal and external sources with different
formats
• common interface for data crunching, trend analysis
• integrate historical A/P and A/R data, external sources
and Big Data
• user-friendly dashboards
• Facilitator: use of data providers (internal or external)
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 18/25
Challenges for a CFO - case studies Example: Cash forecasting
19
Source: Discover Edge
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 19/25
Challenges for a CFO - case studies Example: Cash forecasting
20
Source: Discover Edge
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 20/25
Challenges for a CFO - case studies
DSO and Credit collection
21
• DSO monitoring is a crucial factor to optimise working capital
• Different sources: Accounts receivable, credit management,
external sources (Graydon, Van Dijk,
B-information, etc.), credit insurance payment behavior
• Big Data helps to evaluate Credit Risk
• Dashboard is crucial
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 21/25
Challenges for a CFO - case studies Example: DSO and Credit Collection
22
Source: Discover Edge
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 22/25
Challenges for a CFO - case studies Example: DSO and Credit Collection
23
Source: Discover Edge
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 23/25
Challenges for a CFO - case studies
Bank relationship management
24
• Aim CFO: balanced relationship with relationship banks
→ fair allocation of the business wallet
• Challenges:
• Tracking the business allotted to each bank
• Modelling why and when a bank won business,and why and when not
• Automation data collection
• User friendly format
• How:
• Data mining and analysis• Focus on discrepancies / variances & explanation
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 24/25
8. Conclusions
25
• BA is essential to finance: finance needs BA !!
• Strategic CFO’s care about data integration• The CFO becomes a potential CIO-ally
• The “single version of truth” and “data governance” are real
challenges
• Efficient BI, processes and technology are facilitators,
but do not replace the job of finance
The new role of finance is to become
« THE BUSINESS PARTNER » with a
strategic view based on analytics
7/21/2019 Presentationbusinessanalyticsinfinance16!9!2014 140925051211 Phpapp02
http://slidepdf.com/reader/full/presentationbusinessanalyticsinfinance1692014-140925051211-phpapp02 25/25
Contact details
26
François De WitteHead of the Competence Center Treasury and Finance USG Finance
professionals
Britselei 80 - 2000 Antwerpen
M +32 (0) 475 56 84 36
E f [email protected] Twitter @F_DeWitte
Guy van der Sande
Head of the Business Intelligence Competence Center USG ICT Professionals
Britselei 80, 2000 AntwerpenT +32 (0)3 213 72 57
M +32 (0)476 50 16 26
Twitter @BICC_at_USG