Postmodernism

What is postmodernism and why it is relevant to our

project?

• The postmodern era is characterised by uncertainty in society and chaos.

• A post modern society involves a media saturated consumer culture, where individuals are free to ‘pick and mix’ identities and lifestyles, chosen from a limitless range on constantly changing consumer goods which are available across the world

The change and distinction between high culture and

popular culture..• Postmodernists argue that mass markets and

consumption patterns are making the distinction between high and popular culture meaningless.

• There has been a huge expansion of media based creative an cultural industries

• E.g. advertising, television, Film and web publishing

• This now means that there are a huge range of media and cultural media products available to all…

• 50 years ago it would have been impossible for us to get a photograph of Tokyo city, however because of the postmodern society we live in today, I was able to.

Baudrillard• Baudrillard sees life in the postmodern era as

being so dominated by media imagery that it has become what he calls ‘media saturated’

• The media presents multiple realities and he calls this ‘simulacra’

• Simulacra are images or reproductions and copies which appear to reflect things in the real world but have no base in reality

• This ‘hyper reality’ is a view of the world which is actually created and defined by the media. Our music video had no basest in reality at all. New media technologies have allowed us to inhabit multiple worlds, which has significantly aided our creativity.

Stylistically, media intertextuality (postmodernism and how it relates to the arts)

• One of the pleasures that audiences experience in the consumption of media texts and the joy of recognition

• One form of this pleasure comes in recognising the reference in one media text to another

• Intertextuality is the way in which text refers to other media text which the audience will recognise.

Mimicry• Mimicry- this interdependent relationship

between texts can take a number of different forms; it often transcends both genres and media forms. This means that a text created in one media can be used in another medium. We used a 1950s b movie (Godzilla) as inspiration for our media video. We mimicked another media text. We also mimicked the comic book style, which created a new media form and we interested the audience by referencing things intertextually. This is the reason we used Tokyo.