How effective is the combination of your main product and

ancillary texts?

Links between the poster, magazine and trailer are crucial, although if the film were produced by an actual film

company, they would have more methods of linking the different media types together as apposed to just the

three we created. We linked all three via colour theme, characters and common themes, and example of this is in the poster we have every main character introduced, as we do in our trailer.

The character of “Hope Denton” is portrayed in both the trailer and the poster as the same character, the “heart throb” to the protagonist “Jack”, showing this by linking her dialogue that is said in the trailer and the theme we created using stereotypical hearts and colours to do this, it was successful because you can clearly see that link between her character in both. It was important we created this link because the subtle dialogue and symbolism of her writing love hearts in a shot with Jacks name on the page represents the background we used for our poster. Hope is also linked to the magazine front cover because she is next to “Jack” on the front, smiling and looking sweet. We linked the characters together in all three parts of our productions tasks by making sure they are represented in the same way they were in the trailer.

Jack is shown in the poster with musical notes around him which symbolises a musical theme to his nature, however a downfall of representing him in the poster is that he does not look as nerdy as he does in the trailer. It was very important that we linked him by colour also, his hat he wore for a couple of scenes was green as well. Our colour theme in the poster seemed to be successful because it allowed a slight colour change to what Jack was presented as in the poster. Another flaw of the poster is Jacks representation as a dancer, however if we had done him dancing we would not have had an affective magazine cover because that represents him mainly as a dancer. The magazine cover is linked to the trailer as it has the same release date and names of the characters on the front, the magazine is also linked to the trailer as it has the main protagonist appearing the most and the characters starring in the movies The black background represents the background to our “YouTube views” scroll that was going up throughout the trailer.

“Alby” is shown in a successful way as he represents the “nerd” stereotype in all three of our tasks. Alby’s character appears as the clever character that is known for questioning Jack’s new fame, however we shown him in the poster and trailer but not in the magazine front cover as he is not the protagonist. Dialogue used in the trailer makes it obvious of the characters nature, such as “you’ve changed” which is implying to Jack that he doesn’t like his nerdy friend is becoming something different to what he is normally seen to be.

The titles that feature in the trailer are very similar to the colours that we used in the poster. This subtle variation in colour is

affective because the audience will be able to make connections between the colour

themes. The trailer titles had to comply with the conventions of a teen movie, therefore be slightly colourful as most teen movies

such as “hairspray” are, however we wanted to specifically link the colours to our

poster because we thought it would look the most affective. The words used in the

titles that appear in our trailer are also linked to the poster tagline “The dance floor will never be the same again” as they refer

to our protagonist dancing, e.g. “He can dance” the two varieties in the same kind of

theme that runs through both the poster and the trailer are effective because it

makes the poster and the trailer refer back to one another.

The titling is a key feature of our movie genre and we used similar font’s throughout the whole task, for example the poster and the trailer, we kept them simplistic. Teen movie’s use particular fonts because a younger audience is going to be drawn more to an eye-catching and colourful title, therefore that was why we used the fonts we did. We used the taglines on our magazine that were similar to the font’s of our trailer titles as well. We wanted the bold “Just Jack” title to stand out, therefore used alliteration because it sounds catchy when read. The colourful version used on the poster is important because the colours contrast the pictures on the poster and they also contrast with the titles in our trailer!

Zone was used as the heading to our magazine front cover because it is catchy and similar to other main

magazine companies. “Zones” colour theme also runs across our titles in

our film trailer.

In conclusion we used colour themes and fonts without our three media

products to make them effective and if the film was marketed we could then use

these themes further in other products and advertising campaigns. If anything

could be changed it would be the magazine front cover’s colour theme to make it brighter to suite a more “teen

friendly” audience!