Presentation to:

I Love Clarkston Management Committee

Business and Shopper Survey Results

3rd February 2015

Business Survey Issues

The look and feel of Clarkston

Marketing and promotion of Clarkston

Business support

Advocacy

Communication – Engaging BID members

Future priorities

The BID

Based on 53 responses (combination of self-completion and follow-up)

The look and feel of ClarkstonWhat difference, if any, do you think each of the following make / can make to the perception that

Clarkston is a vibrant area?Doesn’t

helpHelps a

littleHelps a lot Base

Filling up empty shops 2% 15% 83% 47Cleaning up of shabby buildings / shops

4% 19% 77% 48

Action on dog fouling and litter 7% 28% 65% 46Chewing gum / graffiti removal 9% 32% 60% 47More frequent road and pavement cleaning

9% 34% 57% 47

Clean-up of the area by volunteers

6% 38% 55% 47

Shop front improvement strategy

17% 29% 54% 48

Seasonal displays (e.g. Christmas lights)

6% 42% 52% 48

A strong brand identity (“I Love Clarkston”)

36% 26% 38% 47

Development of outdoor “café society”

26% 38% 36% 47

Decorative upmarkets fixtures such as hanging baskets

15% 51% 34% 47

Encouragement of shops to have seasonal window schemes

30% 40% 30% 47

The look and feel of Clarkston

Please choose up to two of these things that you would say are most important .

Marketing and Promotion of Clarkston

All MethodsEnhanced PR about good things happening in Clarkston

81%

Local and regional press advertising 74%A limited number of big events to attract large crowds

62%

Greater emphasis on Facebook and other social media

57%

A series of smaller-scale events 53%Public competitions with financial and other prizes to be spent in Clarkston

47%

Greater emphasis on the "I Love Clarkston" website

43%

Greater emphasis on database development and direct marketing

43%

Distribution of branded items such as hessian bags

28%

Base: 47

Which of the following methods do you think would be helpful to promote Clarkston?

Marketing and Promotion of Clarkston

Please choose up to two of these things that you would say are most important.

Business Support

All Methods

Individual events to encourage higher footfall 70%Shop-front improvement subsidy 59%Public WiFi in Clarkston Town Centre 57%Building relationships between local businesses and local schools

48%

Explore saving through bulk buying (e.g. waste disposal)

46%

Improved pedestrian access 46%Advice and information support to businesses 41%Encouragement to social enterprises / not-for-profit businesses

39%

Improved signage in the area 33%Training support to businesses 30%Base: 46

Which of the following do you think would benefit individual business and / or the business community generally within

Clarkston?

Business Support

Please choose up to two of these things that you would say are most important.

Advocacy – a Strong Voice for Clarkston Business

All Methods

Explore ways to alleviate parking issues 94%

Engage with landlords regarding empty properties 79%

Encourage the local community to "shop local" 71%

Lobby on behalf of businesses in relation to levels of business rates 69%

Represent and promote the interests of business generally 63%

Represent and promote the views of local businesses to elected officials

46%

Seek to leverage additional funding for BID-related activities 40%

Gather public views on public transport links and other accessibility issues

40%

Lobby for implementation of the "Town Centre First" principle that encourages the public sector to invest in town centres

44%

Base: 48

Which of the following do you think the BID should do to use its influence to benefit businesses in Clarkston?

Advocacy – a Strong Voice for Clarkston BusinessPlease choose up to two of these things that you would

say are most important.

Communications – Engaging BID Members

All Method

sCommunication of a clear set of objectives and performance measures for the BID

64%

More use of social media to publicise BID activity 64%

Business to business loyalty scheme / promotional cards

57%

Regular forums to let businesses have their say 50%

More use of the local press to publicise BID activity

50%

Greater visibility of the BID Chair and Committee 38%

More frequent newsletter 24%Base: 42

Which of the following would you like to see in relation to engagement with businesses within the Clarkston

area?

Communications – Engaging BID Members

Please choose up to two of these things that you would say are most important.

Future Priorities

All Metho

dsEncouraging a review of parking / accessibility issues 92%Encouraging a review of business rates 75%Finding alternative uses for empty shops 73%Encouraging more positive support for independent businesses in Clarkston

63%

Having a more powerful voice to represent business 50%Pop-up shops and exhibitions 48%More positive collective marketing of Clarkston's business

42%

Bigger events in the area 40%Traffic calming 31%Encouraging social enterprises / not-for-profit businesses

31%

Landscaping of the area 27%Street theatre and similar activity 23%Base: 48

Things change and by 2020 Clarkston will be a different place. Overall, which of the following do you think the

Clarkston BID should prioritise?

Future Priorities

Please choose up to two of these things that you would say are most important.

The Clarkston BID

Are you broadly in favour of the BID renewing?

Business Comments

Shoppers’ Survey Issues

Profile of Shoppers

Reasons for Visiting Clarkston

Experiences of Shopping in Clarkston

Travel Issues

Overall Rating of Clarkston

Based on a random sample of 100 shoppers at various interviewing points;

Comparisons to previous surveys from 2009 and 2012(though should be treated with some caution).

Profile of Shoppers

Gender

0%

20%

40%

60%

80%

Male Female

43%

57%

45%

55%

2012 (base: 100)

2015 (base: 100)

Profile of Shoppers

Age

0%

10%

20%

30%

Under 18 18-25 26-35 36-45 46-55 56-65 65+ Refused

0%

7%

24%

17% 17%16%

20%

0%0%

5%

12%

25%

16% 15%

24%

3%

2012 (base: 100)

2015 (base: 100)

Profile of Shoppers

Home Location

0%

20%

40%

60%

80%

Clarkston Giffnock Stamperland Busby NewtonMearns

Netherlee Other

44%

12% 9% 8% 4%3%

20%

74%

1% 0%8%

0% 1%

16%

2012 (base: 100)

2015 (base: 100)

Reasons for Visiting Clarkston

Key Reasons for Visit

0%

20%

40%

60%

80%

Shopping To use localservices

Visiting friends /relatives

Other

69% 62%

20%

9%

26%

67%

8%1%

2012 (base: 100)

2015 (base: 100)

Reasons for Visiting Clarkston

Reasons for Using Facilities in Clarkston

0%

20%

40%

60%

80%

Convenience Specific shop/ service

usedregularly

Convenienceof publictransport

Ease ofaccess

Variety ofshops andbusinesses

Other

58%

35%

1%6% 6%

23%

58% 58%

12%7% 4% 2%

2012 (base: 100)

2015 (base: 100)

Frequency of Visits

Spend in Clarkston

Taking the mid point values above we can calculate that the average spend per visit is £14.46(down from £20 in 2009 and £17.40 in 2012)

0%

10%

20%

30%

40%

Nothing Lessthan £5

£5 - £10 £11 -£20

£21 -£30

£31 -£40

£41 -£50

£51 -£100

Don'tknow

0%

13%

25%

35%

13%

5% 6%3%

0%

9%

14%

23%

30%

12%

5%3% 2% 2%

2012 (base: 100)

2015 (base: 100)

Frequency of Visits

What Would Encourage More Frequent Visits?

0%

20%

40%

60%

80%

100%

Wider mix ofshops andservices

Betteraccessibility /

parking

Betterawareness

andunderstandingof shops and

servicesavailable

Increasedmarketing and

promotion

Improved lookand

cleanliness

If there wasmore to do

More events Customerloyalty /discountscheme

Safer / moresecure

environment

Somethingelse

None of these

81%

64%

3%

26%

64%

NA

65%

24%

2%5% 7%

62%56%

43%38%

32%26%

23% 21%

9%

0%5%

2012 (base: 100)

2015 (base: 100)

Travel

Method of Travel to Clarkston

0%

20%

40%

60%

Car - asdriver

Bus Car - aspassenger

On foot Taxi Bike Rail Motorcycle Other Notanswered

42%

6%9%

53%

1% 0% 2% 1% 1% 0%

50%

27%

11%8%

1% 1% 0% 0% 0%2%

2012 (base: 100)

2015 (base: 100)

Travel

Finding a Parking Space

0%

20%

40%

60%

Very Easy Easy Neither / Nor Hard Very Hard

0%

16%

53%

23%

7%

0%

8%

53%

33%

5%

2012 (base: 43)

2015 (base: 60)

Overall Rating

Best Things about Clarkston (Word Cloud)

2012 2014

Overall Rating

Worst Things about Clarkston (Word Cloud)

2012 2014

Overall Rating

% Rating Very or Fairly Good

0%

20%

40%

60%

80%

100%

Public sectorservices

(2012 base:94, 2015base: 99)

Privatesector

services(2012 base:

96, 2015base: 99)

Takeawayfood (2012base: 78,

2015 base:96)

Sit-in foodand drink

(2012 base:80, 2015base: 98)

Cleanliness(2012 base:100, 2015base: 99)

Signage(2012 base:

97, 2015base: 96)

Accessibility(2012 base:100, 2015base: 99))

Overallappearance(2012 base:100, 2015base: 99)

Mix of shops(2012 base:

99, 2015base: 99)

98% 97%

32% 34%

20%

86%

68%

12%

27%

85% 82%75% 74%

68% 66% 65%

39%

15%

2012

2015

Overall Rating

Awareness of Initiatives

Initiatives Yes No Base‘I Love Clarkston' banners and benches 55% 45% 100Local newspaper advertising 55% 45% 100Window display competition 46% 54% 100‘Clean-up' campaign 45% 55% 100Christmas extravaganza and fireworks 38% 62% 100Christmas lights 34% 66% 100Quiz and competitions in local newspaper 29% 71% 100‘I Love Clarkston' website 29% 71% 100‘Sticker hunts' 24% 76% 100‘I Love Clarkston' facebook / twitter 23% 77% 100

Overall Rating

Rating of Initiatives as ‘Very Beneficial’ or ‘Of Some Benefit’

Don’t know responses removed from bases

Initiatives

Total Very

beneficial / Some benefit

Very Beneficia

l

Of some

benefit

Not of any

benefitBase

Local newspaper advertising 91% 23% 68% 9% 87‘Clean-up' campaign 91% 22% 69% 10% 83‘I Love Clarkston' banners and benches

90% 20% 70% 10% 84

Quiz and competitions in local newspaper

88% 17% 71% 12% 76

Window display competition 88% 19% 69% 12% 85Christmas lights 87% 20% 67% 13% 82‘I Love Clarkston' website 87% 18% 69% 14% 74Christmas extravaganza and fireworks

86% 21% 65% 14% 80

‘I Love Clarkston' facebook / twitter

86% 16% 70% 14% 73

‘Sticker hunts' 86% 16% 70% 14% 73

Overall RatingRating of Initiatives as ‘Very Beneficial’ or ‘Of Some Benefit’

Don’t know responses removed from bases

InitiativesTotal Very beneficial /

Some benefit

Very Beneficial

Of some benefit

Not of any

benefitBase

Find alternative uses for empty premises

94% 38% 56% 6% 95

Attract new businesses 94% 36% 58% 6% 95Add to the look and feel of Clarkston with street decoration and architecture

93% 23% 70% 8% 93

Incentivise shops and businesses to dress windows in seasonal themes

93% 21% 72% 8% 92

Speak up for Clarkston with East Renfrewshire Council, councillors and other Politicians

93% 31% 62% 8% 91

Continue to 'clean-up' Clarkston 93% 35% 58% 8% 92Work closely with local schools to support employability of students

92% 27% 65% 8% 88

Promote Clarkston in local and regional newspapers as the place that 'has it all on your doorstep'

92% 26% 66% 8% 87

A series of smaller-scale events 92% 21% 71% 8% 90Further develop website and facebook to increase shoppers' use of Clarkston businesses

91% 22% 69% 9% 74

Extravaganza' to remain 80% 19% 61% 20% 84Christmas lights to remain 79% 18% 61% 21% 84More of similar 'big events' in Clarkston 79% 19% 60% 20% 83

?