RoseRomance, Rendezvous and Rebellion. Rose is

a story of forbidden love.

Marketing Plan

Jasmine Richards and Amy Willett

Our ProductionOur production is a short film about an upper class young woman called Rose, who lives with

her father. She is involved in an arranged marriage that she is not happy about, and so when her father goes away for the weekend she sees her chance to escape. On her way

out of her gardens she runs into the family gardener, who convinces her not to leave. Over time the two fall in love, however Rose’s father knows there is something going on and threatens William (the gardener) saying that if he doesn’t leave Rose alone, he will

lose his job. As he is lower class, his job is important to him, so he tells Rose he can’t see her anymore. Rose can’t believe this and tries to leave again, heading to the train

station. William realises how stupid he has been and chases after her, he is lucky enough to meet her at the station right before she leaves, they embrace and the film ends.

How it would work…We are hoping that by working with you we will be able to produce a film

that can create a new form of entertainment. We hope to do this in a similar way that Pixar Animation Studios do; they will often show a

short film of a similar genre before the feature film. We feel that this helps to focus the audience and puts them into the right frame of mind

for the film.

Therefore we think that showing our film before feature romance films, for example in the cinema, on DVD or TV would enhance peoples viewing

pleasure. As well as promoting both our film and your company.

We are not suggesting that it over-rules the adverts but simply just makes the audience feel that they are not sitting through endless adverts that

do not interest them.Although this film is a romance, if we were to work with you, other genres

could be used for other feature films, therefore fitting the audience.

Strengths and Successes

To begin with we simply pitched our idea to various members and asked for feedback, most of it was positive and others suggested

really good ideas to improve our story.We then took a focus group with people that would fit into our target audience age range which we felt was women from the ages of 25+, lots of them were really interested in our story and the way we would

present it. This was mainly because many of them really enjoy romantic films and some were familiar with old black and white films and were enthused to see something similar to what they would have

watched.

As well as this we found that our audience age had expanded, including females from around the age of 16, who saw our ideas and were impressed. This is great because it means that the number of

potential viewers is much higher than we originally imagined it to be.

Our Actors

We have decided to use young, up and coming actors in our film as it gives a fresh view. It also means that there is the possibility to bring young people into the industry to have a go in one of the short films, for lower wages than professional actors, meaning that money could

be saved and young people can have a go at something they aspire to do.

Our two actors were extremely professional and managed to bring some of their own costume, and use their own ideas to present the characters in rehearsals. This was helped by the fact that they were drama students, but considering that neither were professional they

did extremely well and had a lot more energy than older people.

In Conclusion

Overall we are extremely excited about our product and the ideas we have. We hope we have been able to express this to you and obtain your support in production, there are so many benefits to have this

sort of icon on your TV shows or before films, bringing in new interest and variation in advertising.

We would love to work on other ideas as well as this one, exploring many different genres and changing the suitability for different

audiences.

Thank you for taking the time to listen to our presentation, are there any questions?