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Steven WeeksVice President

Cisco Services Asia Pacific

2

Global economy is stabilizing – recovery is gaining momentum

Growth/jobs…top of mind

Investments in Emerging Countries – trending up

Window of opportunity – execute with the upturn

The World Is at an Economic Inflection Point

3

Investment, employment, and consumer spending are important for sustaining recovery

Government stimulus is a driving force for recovery: broadband, healthcare, energy and education

Examples in action:

–Invest in National Technology/Energy

infrastructure to sustain growth

–Invest in Iskandar Project

–Pan-regional Investments in Healthcare

–Workforce Retraining

Public/Private Partnership Has Never Been More Critical or More Collaborative

4

Social and Business Transformation

Consumerization of IT

Consumer care-abouts:

corporate impact/

transparency

Social networking

as a driver

Go-To-Market: new

services/revenue

Operational: Survival

caused a new normal

– now a world of

“new normals”

THE NEW NORMAL

5

Technology Is the Economic Catalyst

Accelerates innovation and transformation

Enables new ways to deliver services

Allows for collaboration across social/corporate/geographic boundaries

Increases productivity (do more with less)

Transform companies/ cities/countries…individual lives

1971-20011770-1974 1997-

INFORMATION AGE

INDUSTRIAL AGE NETWORKED ECONOMY

AGE

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Incremental GDP growth as ICT penetration increases

ICT Contributes to Growth

Source: World Bank ICT4D, June 2009

High-Income Countries Emerging Countries

Fixed Tel.Penetration

Mobile Tel.Penetration

InternetUsage Rate

BroadBandPenetration

1.5%

1.0%

0.5%

0.0%

NEED FOR SPEED

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300 Million

14 Billion

2001 20062002 2003 2004 2005 2008 2009 20102007

The Internet of Things

Socialnomics?

9

Age of Networked Economies

1997 2013 20172007 2009200320011999 2005

THE NETWORK PLATFORM

COMMUNITIES

CONSUMER

BUSINESS

DATA CENTER/ VIRTUALIZATION

COLLABORATION

VIDEO

Real EstatePhysical Security

TransportationSports

Utilities (Energy)HealthcareEducation

Government

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Smart + Connected Communities

Running a City on

Networked Information

Helps Transform economic development

citizen quality of life

city management

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New Development Revitalization & GrowthProof Points

Amsterdam: Smart

Working Centres

Seoul: Personal

Travel Assistant

NYC:Yankee Stadium

Cisco on Cisco

Qatar: Gate

Building

China: Chengdu

India: Lavasa

South Korea: Songdo

Toronto

San Francisco

Barcelona

Kuwait:Al Hamra Tower

Colorado: Connected

Communities Initiative

Smart + Connected Communities Worldwide

Holyoke

San Francisco: Urban EcoMap

Connected Bus

Case Studies

China: Chongqing

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Philippines: Greenfield DevelopmentA home that thinks.

"We are very

happy with the

Cisco Services

engagement.

Cisco is always

there to

provide us with

guidance on

the leading

practices."

Archt. Christian dela Pena

Project Manager

Greenfield Development

Aspires to develop 1st “future-ready” residential property in Philippines

Set to reinvent the face of urban landscape and redefine cosmopolitan living in the 21st century

Customer Challenge

Cisco Services to provide Connected Real Estate solutions on intelligent home design expertise to meet tenants’ needs.

Recommend Service Operating Model

Develop Infrastructure Architecture

Build business case for technology investments

Cisco Solution

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Malaysia: Project TelitiGreen “Greenfield” Datacenter

“Teliti Datacentres is delighted

to be partnering with Cisco to

build what we hope will be the

premium green data centre in

Malaysia for decades to

come. “The Richardson of the

East” a as we like to call

Project Teliti – we are

confident Cisco’s people,

partners & products will

provide our customers with

the best possible,

environmentally friendly data

centre solution & offerings to

meet our customers current

and future business and

technology demands in Cloud

Computing…”

Musa Mohd Lazim

CEO Teliti Datacentres

To build a premium worldclass green datacenter in Kuala Lumpur .

Certified to the Malaysian Green Business Index (GBI) highest standards

Provide innovative , flexible and cost effective Cloud –based business solutions nationally, regionally and beyond

Customer Challenge

Comprehensive E2E services based using Cisco Unified Compute platform to provide a high-performance , high availability virtualisation platform to support Teliti’s business vision

Best of breed worldclass Datacenter partners offering industry leading solutions

Business focused technology solutions to expand Teliti competitive Cloud-based service offerings across Malaysia, APAC & EMEA

Cisco Solution

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IT Delivery

Network / UserServices: Automation & Control

Time to Market

$/R

es

ou

rce

s

IT Capacity

Cloud Services

Why Services?

Business Expectation

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Enabling Network as a Powerful Business Platform

Networking Expertise Breadth and depth of

expertise for complex multi-technology solutions

Vast collection of best practices, methodologies, and tools

Collaboration Approach

Unmatched scalability and coverage

Complementary expertise

Intelligent, Personalized

Services Applying Cisco intelligence

for customer success

Smart, proactive service capabilities

Innovative Solutions

Network-centric solutions accelerate business results and time to value

Helping architect long-term network strategies

1616

Time

Va

lue

The Services Advantage

Time-to-Value for Traditional Approach to Architectural Initiatives

Time-to-Value Using an Architectural Approach to Accelerate Architectures

and Scale Business Solutions

Accelerate Time-to-ValueMaking Your Business Work Smarter.

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Be LeadersTransformational,Not Incremental

Be Open to New Ways of

Doing BusinessNew business models

and ecosystems

Innovations

Aligning to Business

Architecture

Winning in Transitions

Time to Market, Mitigate Risks

BoldMoves

It’s Time for

In Summary…

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