Presentation Title Goes HereAND THIS WOULD BE A SUB-HEADLINE/TITLE

The 100 Club Summit

EuronomicsThe state of the European

Travel Industry

Hilton Lake Buena VistaSeptember 9, 2012

EURONOMICS| AGENDAEURONOMICS| AGENDA

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EUROPE STATUS| EXPERTEUROPE STATUS| EXPERT

The boom, not the slump, is the right time for austerity at the Treasury – John Maynard Keynes

EUROPE STATUS| AUSTERITYEUROPE STATUS| AUSTERITY

EUROPE STATUS| MEASURE AUSTERITYEUROPE STATUS| MEASURE AUSTERITY

EUROPE STATUS| MEASURE AUSTERITYEUROPE STATUS| MEASURE AUSTERITY

EUROPE STATUS| UNEMPLOYMENTEUROPE STATUS| UNEMPLOYMENT

EUROPE STATUS| PERCEPTIONEUROPE STATUS| PERCEPTION

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDAEURONOMICS| AGENDA

EXPERT RHETORIC| GOOD, BAD, UGLY EXPERT RHETORIC| GOOD, BAD, UGLY

EXPERT RHETORIC| CLEAR AS MUDEXPERT RHETORIC| CLEAR AS MUD

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDAEURONOMICS| AGENDA

THE TRUTH?| LOCAL CURRENCY PERFORMANCETHE TRUTH?| LOCAL CURRENCY PERFORMANCE

THE TRUTH?| USD $ PERFORMANCETHE TRUTH?| USD $ PERFORMANCE

THE TRUTH?| EURO REGION PERFORMANCETHE TRUTH?| EURO REGION PERFORMANCE

THE TRUTH?| COUNTRY OCCUPANCY THE TRUTH?| COUNTRY OCCUPANCY

THE TRUTH?| HOW TO GET THERETHE TRUTH?| HOW TO GET THERE

THE TRUTH?| EUROPE FOR EUROPETHE TRUTH?| EUROPE FOR EUROPE

Source: OAG

THE TRUTH?| WORLD IS WELCOMETHE TRUTH?| WORLD IS WELCOME

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDAEURONOMICS| AGENDA

Grow 4.5% until 2016

YOUR ROLE| 81M US TRAVELERSYOUR ROLE| 81M US TRAVELERS

38%

26%

36%

North America Europe Other Long Haul

Grow 9.1% until 2016

YOUR ROLE| 39.5M CHINESE TRAVELERSYOUR ROLE| 39.5M CHINESE TRAVELERS

69%

11%20%

NE Asia Europe Other Long Haul

Grow 5.3% until 2016

YOUR ROLE| 26.9M RUSSIAN TRAVELERSYOUR ROLE| 26.9M RUSSIAN TRAVELERS

80%

20%

Europe Other Long Haul

Grow 9.3% until 2016

YOUR ROLE| 7.5M BRAZILIAN TRAVELERSYOUR ROLE| 7.5M BRAZILIAN TRAVELERS

33%

33%

33%

South America Europe Other Long Haul

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDAEURONOMICS| AGENDA

OPPORTUNITIES| US VS. EUROPE TOURICOOPPORTUNITIES| US VS. EUROPE TOURICO

+ 1,359%

+ 43%

+ 70%

30% Growth 2012 YTD

OPPORTUNITIES| EU REVENUE GROWTHOPPORTUNITIES| EU REVENUE GROWTH

+ 299%

+ 62%+ 10%

22% Growth in Hotels by 2013

OPPORTUNITIES| HOTEL GROWTHOPPORTUNITIES| HOTEL GROWTH

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2007

2008

2009

2010

2011

2012

ExclusiveDeals Non ExclusiveDeals

OPPORTUNITIES| QUALITY VS. QUANTITYOPPORTUNITIES| QUALITY VS. QUANTITY

0%

20%

40%

60%

80%

100%

120%

Ital

y

UK

Net

her

lan

ds

Tu

rkey

Fra

nce

Au

stri

a

Po

rtu

gal

Ger

man

y

Sp

ain

Cze

ch R

ep

OPPORTUNITIES| HOT COUNTRIESOPPORTUNITIES| HOT COUNTRIES

0%

20%

40%

60%

80%

100%

120%

140%

160%

180%V

enic

e

Mila

n

Ro

me

Lo

nd

on

Flo

ren

ce

Mo

sco

w

Am

ster

dam

Ista

nb

ul

Co

pen

hag

en

Bu

dap

est

Par

is

Bar

celo

na

Lis

bo

n

Mad

rid

Fra

nkf

urt

Ber

lin

Vie

nn

a

Pra

gu

e

Mu

nic

h

Bru

ssel

s

OPPORTUNITIES| HOT CITIESOPPORTUNITIES| HOT CITIES

OPPORTUNITIES| 2013 AND BEYONDOPPORTUNITIES| 2013 AND BEYOND

Resort and Sun Destinations

Eastern/Central Europe

Turkey/Middle East

Increase ExclusiveDeals

Connectivity

Africa

Resort and Sun Destinations

Eastern/Central Europe

Turkey/Middle East

Increase ExclusiveDeals

Connectivity

Africa

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EUROPE STATUS

EXPERT RHETORIC

THE TRUTH?

YOUR ROLE

OPPORTUNITIES

QUESTIONS

EURONOMICS| AGENDAEURONOMICS| AGENDA

EURONOMICS| HOW NOT TO DO IT…EURONOMICS| HOW NOT TO DO IT…

http://www.etc-corporate.orgwww.Smithtravelresearch.comhttp://blogs.ft.comwww.washingtonpost.com/www.financialtimes.comwww.hotenewsnow.comwww.SmartBrief.com

http://www.etc-corporate.orgwww.Smithtravelresearch.comhttp://blogs.ft.comwww.washingtonpost.com/www.financialtimes.comwww.hotenewsnow.comwww.SmartBrief.com

EURONOMICS| SourcesEURONOMICS| Sources