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Created by: Jennings Social Media Marketing Stonebridge & Harbor House Condominiums M adison, Wisconsin
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Time Equities, Inc. & Bruner Realty Management Company
Stonebridge & Harbor House CondominiumsMadison, Wisconsin
Created by: Jennings Social Media Marketing
Time EquitiesTime Equities is a real estate development firm located in lower Manhattan. Time Equities, Inc. is a privately held, full-service real estate company. Currently, the company owns over 16 million square feet of property in 25 states and 4 Canadian provinces and have about 6 million feet of development projects. Its properties include office, industrial, retail and residential property types.Opportunity
Why Internet Marketing: With nearly 70 percent of searchers utilizing Google, Yahoo or other search engines, an online brand strategy to create awareness and to affect sales was necessary.
ChallengesBoth Stonebridge & Harbor House had a very small presence online including the Bruner Realty Web site and we did not have enough content from previous print and radio marketing initiatives that was usable.
Bruner Web site MarketingThe Bruner Realty site, before we began the social media marketing
campaign, included both properties on one Web site.
Social Media Launch
Jennings Social Media Marketing launched a comprehensive social media marketing campaign and developed two blog sites built on WordPress to increase Stonebridge &
Harbor House’s Internet profile.
Identified keywords for search engine optimization.
Performed an online assessment to identify key influencers.
Developed social media marketing press release with search engine optimization, news placements and several components including digital photos and videos.
More Details
Social Media Press Releases
Press Release strategy was developed to include highly-
searched key phrases and targeted content.
Link to YouTube Channel
Links directed traffic to blog
sites
Social Search Engine Strategy
“In a recent study at Penn State, results showed that about 80-percent of online searches are informational in nature, whereas
10-percent are navigational and another 10-percent are transactional.”
“The study explains that nearly 70 percent of searchers use search engines as their point of entry on the Web.”
Social Search Engine Strategy
Keyword searches resulted in first
page Google placement: Madison, Wisconsin
condominiums, Madison
Stonebridge, Madison Harbor
House and Bruner Realty
Sep 01, 2009 Press Release
KeywordsMadison Real Estate Management Company Uses Social Media to Launch Public Awareness Campaign on $8,000 Federal First Time Homebuyer Tax Credit
Google Results
Google ResultsJun 26, 2009 Press Release
KeywordsMadison Condominiums Near East Towne Promoted via Social Media
Jul 23, 2009 Press Release
KeywordsNational Real Estate Condo Developer 'Bullish' on Madison, Wis. Condominium
Google Results
Video, Twitter and MetaCafe listing on the first page
KeywordsStonebridge condos Madison
Google Results
Video, Flickr and Condo.com pickup of the press release on the first page
Keywordsharbor house Madison
Google Results
National News Pickup
USA Today
Number of monthly visitors to site:
44,459,335 visits
13,870,652 unique visitors
National News Pickup
MarketWatch
Number of monthly visitors to site:
25,821,748 visits
5,491,354 unique visitors
Social Media Release Pickup
Business ExchangeReceives
8,379,013 visits per month5,715,102 unique visitorsper month
Social Media Release Pickup
PRLog receives1,273,997 visits monthly.1,087,825 unique visitorsper month
EstateAnalyticsreceives3,903 visits monthly3,903 unique visitors permonth
Social Media Release Pickup
Hotklix245,368 visits monthly166,523 unique visitors
Topix10,352,090 visitsmonthly3,918,765 unique visitors
IntoMobile730,531 visits per month597,932 unique visitors
Viral Videos
Three videos on YouTube, MetaCafe, and Condo.com, viewed 1,026 times and on the front page of Google
Flickr
Almost 200 pictures loaded to Flickr. Each and
every picture was tagged with
strategic search keywords.
Pictures show up on first page of Yahoo Image
search.
Social Networking
10ants1,230 visits monthly
1,230 unique visitors
Condo.com383,544 visits monthly272,672 unique visitors
Facebook2,202,528,780 visits monthly
122,220,617 unique visitors
Twitter148, 651l 794 visits monthly23, 579, 044 unique visitors
Influential Twitter FollowersLaura Timmons (GoHeadOverHeels) -5,089 followers
SistersTalk Radio (SistersTalk) – 10,621 followers
94.1 WJJO Madison (WJJO) – 1,632 followers
Wisconsin Cheese (WisCheese) – 2,651 followers
Kathy Caya (madtownbabe) – 1,699 followers
Wisconsin Beautiful (wi_vacation) – 1,740 followers