PRESENTATION PRODUIT NOUVEAU BERLINGO NOUVEAU … · XTR Pack content 31 Front & rear body color skid plate Shiny black on exterior rearview mirror Orange color • on side moulding

PRESENTATION PRODUIT

NOUVEAU BERLINGO

NOUVEAU SUV C5 AIRCROSS

SOCHAUX -31 OCTOBRE 2018Inspired by you

Confidentiel - C3VVA / DI / BU VU

Nouveau Berlingo VP & VU

DI / BU VU VVA

Confidentiel – C3


K9 - PROGRAM OVERVIEW

3rd GEN. OF BERLINGO / PARTNER

5th GEN. OF COMBO

VIGO

BRANDS PLANTS

MANGUALDE


DO YOU KNOW THAT …

… Over 3 500 000 cars on road today

… Brand’s champion on 17 countries for AC (UK, Germany, Spain, Sweden…)

11 countries for AP (Poland, Chile, Algeria, Mexico…)

… Best selling year - 9 year after SOP (308 569 units)

LCV : 32,5%

PC : 31,9%

… €30 market share :

2017

Renewing the segment’s leader …… and increasing profitability !


COMPETITORS PLANNING

T. Connect

Caddy

NV200

2003 … 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

DokkerCaddy

0910

BerlingoPartner

05

Caddy

06

Caddy Mid

-life

New Kangoo

01

Kangoo

03

0901

Doblo

Doblo

03

Doblo

Kangoo

NV200

10

Dokker

Citan

Combo

01

Citan

BerlingoPartner

04

BerlingoPartner

06

� Last event on segment in June 2015

� ~1 year to install K9 positioning on market

T. Connect

09


DARWIN’s THEORY

1ST

DIESELINTEGRATED

1ST

INTEGRATED SHAPE

1ST

3 FRONT SEATS

1996 200819841951

New generation, new Concept !


RG5 (CURRENT B9)

K9 PLATFORM

EMP2� Short over hang

� Maneuverability (electric power steering, turning radius)

� Weight reduction

� ADAS

Benefits thanks to EMP2 platform


4,4 m

1,8 m

PC CV5 SEATS 7 SEATS 2 OR 3 SEATS

K9 – LENGTH 1


4,75 m (+35 cm)

1,8 m

PC CV5 SEATS 7 SEATS 2 OR 3 SEATS 5 SEATS (CREW CAB)

K9 – LENGTH 2

190 mm 160 mm


K9 vs B9

VAN CREW CAB PLATFORM CAB

LENGTH

L1

L2

PASSENGER

LCVPC

NEW vs B9

B9 K9 Commentaires

ADAS

Safety Pack (LKA, SLI/ISA, V-AEB) � � eNCAP 2018 4*

ACC-Video, Citypark2 � � Pas d'enjeux diversité / PRF. Politique déploiement ADAS

Citypark2 � � Pas d'enjeux diversité / PRF. Politique déploiement ADAS

Blind Spot Detection � � Politique déploiement ADAS

Dynamic Surrounding View � � USP VU K9

Indicateur de surcharge � � USP VU K9

VTH � � Attractivité AC vs I-Cockpit, cohérence K0.

FSE � �Optimisation 3pl. Avant VU, prestation VU (métiers urbains),

modernité VP.

Equipements / infotainment

Recharge nomade � � marché des années 2020

VCI � � Cohérence de gamme PSA. Attendu marchés.

ADML � � Cohérence de gamme PSA. Attendu marchés.

LookDifférenciations marque (Grandes

roues, passages de roues, face avant

différenciées, barres de toit par

marques, feux, projecteurs, i-cockpit)

� �Positionnement prix différencié entre les marques <=>

rentabilité

Pack Look XTR � � Continuité de l'offre AC

GT Line � �Positionnement marque. Homogénéité avec le reste de la

gamme AP

Roues Alu 17' � �Tendance marché, existant sur Caddy, cohérence GTLine, forte

rentabilité

Modularité

Vitres entrebaillantes � � PRF pour versions d'accès.

Vitres descendantes � �incontournable segment. Présent sur Kangoo, Tournéo, Doblo,

Combo …

Barres de toit modulaires � � Enjeux développements / OS

Assises

Siège passager fixe � � Impacts PRF (-56€ sur VU entrée de gamme)

Siège passager escamotable � �Modularité = critère d'achat n°1 sur le C1) : tuer l'USP de

Kangoo

Autres

Pneus 3PMSF � � Livre blanc DEUR

Webasto � � Faiblesse calorifique des €6.2

Parebrise chauffant � � Compatibilité livre blanc DRUC

Diversité moyens de retenue (Airbag

farside et latéraux R2, ceintures,

nappes de détection)

� � Grand écart eNCAP 2018 4* vs accessibilité PRF grand export

B9 :

• 88 pays

K9 :

• 117 pays

Do a split ! Justified by volume and export !


POWERTRAIN

110

130

ATAT

INTERNATIONAL

New 8 automaticgearbox110

MTMT

MTMT

130

ATAT

MTMT

100

75

MTMT

MTMT

75

90

MTMT

MTMT

INTERNATIONAL

6.16.2

Split between €0 and €6.3 !


L C V

Infinite variability of customers : A range focused on uses !!!


PRO ABILITIES

LATERAL VIEW

PARKING REAR VIEW

GENERAL REAR OVERVIEW

USP

SURROUND REAR VISION

1 000

KG


LUDOSPACE BUYERS

28

P a s s e n g e r C a r

EPINAL IMAGEAbility to make a step up ! MPV killer !


K9 PASSENGER CAR - BRANDS DIFFERENTIATION

DIFFERENT STYLE AND BRAND MARKERS

PRESERVE SEGMENT STANDARDSSliding doors - Boot size - Versatility

Different line-up / Different price positioning


MODULARITE – RANGEMENTS

5 ou 7pl en version

L1 & en version L2

+ 35 cm en version L2

3INDIVIDUAL &

FOLDABLE SEATS WITH

MAGIC FLAT SYSTEM

Versatility and convenience reference !


XTR Pack content

31

Front & rear body color skid plate

Shiny black on exterior rearview mirror

Orange color • on side moulding• around front fog

light

Alloy wheels 17’ (16’ with Grip Control)

Wild green Universe


L1 – L2


PRESS

• Clear perception of 3 different offers

• A real step forward in terms of performances and quality

• PSA group leadership in this segment claimed by press

… to be continued : LCV feedback expectedsoon and hopefully van of th Year !

C5 AIRCROSS

PRÉSENTATION SOCHAUX31 OCTOBRE 2018

Inspired by you

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

2012 2016 2020 2024

Europe : Volume C-SUV

LE MARCHÉ (EUROPE)

35

C-SUV EUROPE > 2 millions

C-Monospace � C-SUV

C5 Aircross : dernier sur le marché � indispensable d’« Etre différent »

32 offres Concurrence

SportageJanvier

TiguanAvril

QashqaiJuillet

AtecaSept.

Grandland XOctobre

20172016 20182015

KaroqNov.

C5 AIRCROSS

KugaSeptembre

2019

CR-VFin 2017

EclipseT1 2018

DusterDébut 2018

Fiat C-SUV2018

KorandoT1 2018

XVT1 2018

RAV-4T1 2019

CX-5S2 2019

TucsonSept.

KadjarJuin

3008Fin 2016

5008Juin 2017

+ 70%

AU CŒUR DU SEGMENT

36

Prix

Length

C-SUV MAINSTREAM5 PLACES

C-SUV MAINSTREAM7 PLACES

C-SUVPREMIUM

C-SUV BASE

Kuga

3008

5008Kodiaq

X-Trail

Tiguan AllspaceDS7

Grandland X

Duster4.40 4.50 4.60 4.70

C5 AircrossCR-VRAV-4CX-5

Tucson

Qashqai

KadjarCompass

37

CONQUETE FIDELITE� Attirer les clients SUV � Apporter une alternative

unique aux clients monospace

CIBLES CLIENTS C5 AIRCROSS

Provenance des Acheteurs C SUV (4X2 et 4X4) tous segments par carrosseries : � Berlines = 28,5%, SUV = 37,5%, monospaces = 14,5%, breaks = 9%, Plaisir/Sport = 2,1%

Acheteurs C SUV MS(4X2 et 4X4)

B(B0+B1+B2)

C

D

E

12,4%

59,6%

19,2%

2,4%

Berlines

Monospaces

SUV

Breaks

Plaisir/Sport

Berlines

Monospaces

SUV

Breaks

Plaisir/Sport

Berlines

Monospaces

SUV

Breaks

Plaisir/Sport

6,8%

0,1%

0,4%

2,0%

3,0%

12,9%

1,3%

2,8%

11,1%

30,6%

8,1%

0,6%

5,2%

1,3%

3,1%

SUV 0,8%

Berlines 0,7%

Breaks 0,6%

Plaisir/Sport 0,1%

Monospaces 0,1%

PROVENANCE ACHETEURS C SUV MAINSTREAM – G5 2017

Confidentiel

�

�

�

�

� Attractivité tous segments, fort potentiel d’accompagnement de la descente en gamme du segment D

C5 AIRCROSS : NEW ANSWERS IN C- SUV SEGMENT

39

SOURCE :

NCBS G5 2016

TOP 6 REASONS TO REJECT C-SUV MS

26 %

11 % 9 % 8 % 6 % 6%

RETAIL PRICE

POOR ROOMINESS BOOT SIZE

(SMALL) BRAND FIDELITY

FORMER VEHICULE

LOW TRADE-IN

NUMBER OF INDIVIDUAL

SEATS

� C5 Aircross unique features = enlarged target

Confidential

QUALIFICATION PRODUIT

40

« Le SUV le plus confortable et modulable »

C5 Aircross :

POINTS-CLE

41

#1 DESIGN #2 CONFORT #3 TECHNO

� Morphologie SUV

� Identité Citroën

� Offre de personnalisation

� 20 Aides à la conduite

� Highway Driver Assist

� Plug-in Hybrid (S1 2020)

« Le SUV le plus confortable et modulable »

� Le SUV le plus confortable

� Modularité de monospace

� Le plus grand volume de coffre

SUVMORPHOLOGY

Inspired by you

LARGE WHEELSDIAMETER = 720 MM

GROUND CLEARANCEHEIGHT = 230 MM

HORIZONTALBONNET

BLACKA PILLAR FLOATING ROOF

COLOURDETAILING

SIDE PROFILE

AIRBUMP® & 360°PROTECTION

Inspired by you

1,69 M

23 CM

DIMENSIONS

Inspired by you

CUSTOMISATION

1 TWO-TONE ROOF3 COLOUR PACKS

7 BODY COLOURS

ANODISEDWHITE

ANODISED RED

ANODISED SILVER

TIJUCA BLUE

CUMULUS GREYPLATINUM GREY

PEARL WHITE VOLCANO RED

PERLA NERA BLACK

POLAR WHITE PERLA NERA BLACK

Inspired by you

30COMBINATIONS

Inspired by you

INTERIOR

48

SUSPENSIONS SIEGES

RANGEMENTS ACOUSTIQUE

ESPACEFACILITE

D’UTILISATIONLUMINOSITE

CONFORT LE SUV LE PLUS CONFORTABLE ET MODULABLE

SUSPENSION WITH

PROGRESSIVE HYDRAULIC CUSHIONS®

Inspired by you

ADVANCEDCOMFORT

SEATS

Inspired by you

3 SLIDING INDIVIDUALREAR SEATS

COMFORTBACKREST5 POSITIONS19° >>>> 26,5°

SLIDING LENGTH 150 MM

Inspired by you

THE BIGGESTBOOT

VOLUME

OF THE SEGMENT

UP TO

1630 l

580l720l

UP TO

1,90 m1.90mInspired by you

PRODUCT KEY POINTS

53

#1 DESIGN #2 CONFORT #3 TECHNO

� SUV Morphology

� Citroën Identity

� Customization Offer

� The most confortable SUV

� MPV-like versatility

� Biggest Boot size

� 20 ADAS

� Highway Driver Assist

� Plug-in Hybrid (S1 2020)

USP

USP

Confidential

« The most confortable and versatile C-SUV »

USP

ADAPTIVECRUISE CONTROL

WITHSTOP & GO

HIGHWAY DRIVER ASSIST

Inspired by you

POWERTRAIN BLUEHDI130 S&S BVM6 (106-109 g/km*)130 S&S EAT8 (106-108 g/km*)

PURETECH 130 S&S BVM6 (119-121 g/km*)130 S&S EAT8 coming soon

PURETECH 180 S&S EAT8 (129-132 g/km*)

BLUEHDI 180 S&S EAT8 (124-128 g/km*)

PETROL Euro 6d-Temp DIESEL Euro 6d-Temp

* NEDCInspired by you

EAT8 AUTOMATIC

GEARBOX

Inspired by you

C84E : EURO 6.2 ENGINES & WLTP VALUES

57

STANDARD MAIN OPTIONS

C84 €6.2 NEDC Equivalent

17’’ & 18’’ Summer

18’’ M+S

19’’ T&N

Puretech 130 MT6 ? ? ?Puretech 180 eAT8 ? ? ?BlueHDI 130 MT6 108 109 106BlueHDI 130 eAT8 107 108 106BlueHDI 180 eAT8 126 128 124

Equipement CO2 Sensitivity

M+S 18'' tire vs Summer 18’’ tire 2,1

18'' (Summer tire) alloy wheel vs 17’’ alloy wheel 2,0

Panoramic sunroof (vs without) 1,0

Towing device 1,0

17'' Alloy wheel Roue vs steel wheel + cover 0,5

Roof bars (vs without) 0,5

Temporary spare wheel vs repair kit 0,5

Ambience n°3 : Nappa leather seats with massage, driver's powered seat, FR heated seats

0,5

Ambience n°2 : half leather / fabric, driver's powered seat, FR heated seats 0,3

Hands free powered tailgate 0,1

Full LED FR lamps 0,1

Ambience n°2 : half leather / fabric, mechanical seats 0,1

Pack 5* (radar + ABSD) 0,0

19’’ T&N alloy wheel & tire vs 17’’ alloy -1,3

19’’ T&N alloy wheel & tire vs 18’’ alloy Summer tire -3,5

C84 €6.2 WLTP Min MaxPuretech 130 MT6 159 170Puretech 180 eAT8 169 181BlueHDI 130 MT6 138 149BlueHDI 130 eAT8 141 151BlueHDI 180 eAT8 164 175

PLANNING DE LANCEMENT COMMERCIAL PRÉVISIONNEL

58

AMC 22/10

Lancement Commercial

2018 2019

Mondial de Paris2 octobre

Essais internationaux

début nov.

Reveal24/05/2018

PLUG-IN HYBRID

BEGINNING 2020

225 HP, 2WDZEV AUTONOMY (NEDC): 50 KM <50 G/KM

Inspired by you

ORIGINE FRANCE

GARANTIE

PRODUCED INRENNES – LA JANAISInspired by you

20182017

SOLD IN 93 MARKETS

C5 AIRCROSS CHINE

VS EUROPE

Inspired by you

En résumé, les éléments changés :� Taille de pneus en 19 ‘’� Monogrammes � Canules débouchantes� GMP Chine: Essence BVA seulement

64

Différences entre versions chinoises et Européennes: • Banquette arrière (chine) VS 3 sièges indépendants (Europe)• Siège classique (Chine) VS sièges Advanced comfort®

THANK YOU !

inspired by you

Documents

PRESENTATION PRODUIT NOUVEAU BERLINGO NOUVEAU … · XTR Pack content 31 Front & rear body color skid plate Shiny black on exterior rearview mirror Orange color • on side moulding