Youth Led Swachh Delhi NCR Project

Mobilizing Youth and Communities for their

partnership in Swachh Bharat Mission

in 9 Urban Local Bodies of the

National Capital Region

By

Nehru Yuva Kendra Sangathan,

Department of Youth Affairs, Govt. of India

In collaboration with

Ministry of Urban Development Govt. of India

Genesis & Vision Swachh Cities has its genesis in

the vision of Shri Narendra Modi,

Hon’ble Prime Minister of India.

Two years before during his first

address to the nation from the

ramparts of the Red Fort on

Independence Day said that

there is a big obstacle in our

National Character that is

filthiness all around us . To come

out from this, the first Work I

started here after formation of

Government is of cleanliness .

A clean India would be the best tribute India could pay to

Mahatma Gandhi on his 150 birth anniversary in 2019

Mission

Shri Venkaiah Naidu, Hon’ble

Minister of Urban

Development, Govt. of India

said that generation of

awareness for behavioral

change towards cleanliness and

avoidance of open defecation is

of foremost importance in the

strategy for achieving

cleanliness and urged the

Governors and Administrators

to take lead in the campaign

and also review progress of the

Mission in respective States and

UTs.

Aim and Focus

Focused Objectives:

Mobilize and train youth to undertake Awareness Generation Campaigns

Physical Swachhta activities

Social Media campaign

Other Cleanliness activities to bring about Behavioral Change regarding

healthy sanitation & waste management under Swachh Bharat Mission (Urban)

Motivate people not to Defecate in Open and prevention of manual

scavenging and schemes of Govt. for rehabilitation.

Aim: Youth Led Campaign leading to a

massive mass movement for a collective

quest to make a Swachh Bharat which is

free from unhygienic and filthy conditions.

MoU signed on 30.08.2016 between MoUD and

NYKS in august presence of Shri M. Venkaiah

Naidu, Ho ’ble Minister of Urban Development,

Govt. of India & Shri Rao Inderjit Singh, Ho ’ble

State Minister of Urban Development.

Coverage

2160 locations @ 240 locations each in Nine ULBs

in Delhi NCR would be covered in the Pilot project.

• Five Municipal Areas of Delhi (NDMCD, NMCD,

SMCD, EMCD & Delhi Cantonment)

• Faridabad

• Gurgaon

• Ghaziabad

• Noida( Gautam Budha Nagar)

Budget Rs. 4.70 Crore

Partnership Established, Coverage and Budget

Synergy with Stake Holders

NYKS

ULBs

Sanitary Urban

Malaria Deptt.

Typhoid

Health

NCC

NSS

BS&G HS&G

IRC

E Club

Lions Club

Rotary Club

WHO

UNICEF

UNDP

Local MP

Local MLA

Local Councilors

Local Student Union

Safai Karamcharis Association

Local RWAs

Market Association

Industry Association

Tent Association

Restaurant Association

Vegetable Association

Meat Traders Association

Heads of School / College / Hospital

Heads of Religious and Faith Groups

NGOs

Development of Plans

• Physical and Financial Plans

• Social Media Plan

• Newsprint Plan

• TV / Radio Plan

• Web Plan

• Banners and Posters (Digital)

• Jingles

• Ringtones

• Mobile Applications

• Digital Contest

• FB

• Twitter

Modus Operandi

A) Criteria for Selection of 240 Sites in each of 9 ULBs in Delhi NCR

1. Dirtiest

2. Visibility

3. Feasibility of sustenance

(a) Local Neighborhood cooperation & willing

(b) Availability of local youth club near by for monitoring & continuity

4. Importance of the Place e.g. Crowded Bazaar, Mandi, School/College, Hospital,

Religious Place, Tourist Center, Statues, Water Sources, etc.

Placing of Visual (Banner for Motivation for continuation & presentation of re-use).

5. Consultation with Sanitary staff.

6. Possibility CCTs Cameras / presence concerned.

B) Publicity in Media & IT Component

The logo of SBM & NYKS would be used extensively for publicity material,

banners, backdrops, placards etc.

Arrangement would me made for wide publicity of the SBM programme

through print and electronic media, TV Channels, Doordarshan & other free

local channels, AIR/FM Radio, cinema, Theatres etc.

Field Publicity, Song & Drama Division would also be coordinated for

additional programmes.

Specialist Person would be engaged in making jingles, train & guide youth

for demonstration of messages and managing Social Media Campaign in the

field of Swachh Bharat.

Specialist Team would be engaged under specialist for publishing the

works and outcome on regular basis on Whatsap, Twitter & Facebook. Continued

Following IEC component would be developed

Stickers on Swachh Ambassador Badges for youth.

Banners & Hoardings

Wall Painting at Campaigning places (with Permission)

Short films- 3 minutes each – 10 films.

Brief of the progamme including inspiration and envisioning by PM.

Suwachhta ke faayde (Shri M. Venkaiah Naidu / Shri Vijay Goel)

Aswachhta ke nuksaan

Comparison other Countries / Cities / Village.

How (Complete Cycle)

Cycles each step (Swachhta Sarvekshan)

Swachhta Ambassadors

Prize and Competitions

Proposed type of Advertisement for involving – 1.Youth

2. Project Officer

3. Specialist for Social Media

C) Responsibilities

1. Overall project Management

2. Responsibilities of each ULB

3. Responsibility for each Site

4. Responsibility for Rath

5. Responsibility for Social Media

6. Responsibility for Media + Press

7. Responsibility for Vigilance

8. Responsibility for impact monitoring

9. Responsibility for training

10. Responsibility for Report Preparation.

D) Draft Design of Chariot (Rath)

Ho ’ble Pri e Mi ter, Urba Develop e t a d Youth Affairs a d “ports Mi ister

Photos and Vision, Mission, Aim, Focus Areas & Messages/Quotes; Logo of

Swachh Bharat Mission & logo of NYKS

Panels on two sides & top would be fabricated on the Vehicle with Swachh Bharat

Mission concept, Objectives, activities, Slogan and Advertisement

Two sides open for display of Films, videos, documentaries & for Public Address

System, Box containing IEC Material

Banners, Backdrops, Posters on Swachh Bharat initiatives and Project

IEC Material(Asli Tarakki,Coffee Table book on Swachh Bharat, Document Books,

Idea Book, Posters, Swachhata Survechhan information,2017, Swachh Bharat

Pledge, Information on Govt. Support for building toilets at various levels.

Details follow

E) Awareness Campaign through Chariot

Four Chariots will visit and cover 240 selected places with set of awareness and behavior change communication and demonstrations activities in city in three phases covering the larger population.

Phase-1:- 30 days duration to cover 240 locations in the city to trigger the campaign messages (8 locations would be covered in a day)

Phase-2:- 15 days duration to cover beginning with the venues covered first in succession and to cover 240 locations in the city to follow up the gaps (12-16 locations would be covered in a day)

Phase-3:- At an interval of 15 days for 7 days duration and would cover 240 locations in the city to maximize the effect of motivation & behavioral change. (35 locations would be covered a day).

1. Preparatory & Environment Building Phase •Selection of Project functionaries at Hqtrs & 9 ULBs under the project

•NCR level project orientation cum planning workshop to finalize

strategy for execution of the project

•Selection and training of 50 spearhead youth in each of 9 districts in

Delhi NCR. Training in thrust areas to undertake Awareness and

motivational campaign.

•Launching of City level Swachh Bharat Mission Campaign as part of

environment building with participation of VIPs, eminent personalities,

stakeholders & people from all walks of life.

•In each identified city, four fabricated chariots would kick start the

Campaign with variety of activities

2. Group of trained Spearhead Youth would be part of Chariot to

conduct following activities

Awareness Generation through educating plays, Nukkad Nataks, Skits on

SBM thrust areas

Screening of Motivational films/ documentations on Swachh Bharat

Mission Programmes & Activities

Theme based cultural programmes

Distribution of IEC material

Lectures by experts and spearhead team

Group meeting and formation of Swachhta core groups at each venue

Cleanliness Drives by all interested and motivated

Candle Marches

Oath taking Ceremony

Advocacy to denounce manual scavenging and create awareness about

Govt. Schemes for rehabilitation

Awareness creation on affects of Open Defecation on Public Health.

Motivating Public to construct toilets in their homes.

Motivating Public to participate in Swachh Sarvekshan

Motivating Public to take pledge and submit on-ground action related

details on Swachh Bharat My Gov platform.

3. Sustainable Swachhta Model Strategies

Swachhata from Home

Reduce creation of waste

Separations at Source (House)

Separate disposal by RWA / Colony / Society

Separation disposed by Municipality.

Treatment / Disposal

Recycling

Residue Dump - cover

4. Dak Schedule and Preferred Event Dates

PM

Minister UD

Minister YA&S

MPs

Other Eminent Persons

Organisations

1. Check calendar and free / Delhi Days

2. Block + Schedule events on per availability of all concerned.

3. Practical feasibility

4. Max. impact days Friday / Saturday or day prior to holiday.

5. Monitoring and Reporting

Venue / Location wise

• Pre

• During

• After

• Final

• Expenditure Plan

• Attendance Management

• Event & Invitation Plan

• Date Schedule

6. Maximum Impact

Blast before Deepawali

Next - upto 3 days pre Deepawali

Other nearing holidays

7. Impact Assessment

•Pre event survey and assessment

•During (Mid course)

•Post Campaign

8. Yard Sticks

As per Swachh Sarvakshan

Change of Habits

Motivation

Sustenance

Action Taken so far

3 planning meetings organised with concerned Officers of 9 district NYKs of NC

region of Delhi.

240 locations in 9 pilot ULBs of the National Capital Region being identified.

Preparation for the selection of the following will be done by 20th Sept 2016

• 50 member spearhead team in each of 9 pilot ULBs of the National Capital

Region

• 1 Project Officer in each of 9 pilot ULBs of the National Capital Region

• 1 Specialist and 3 other members of Social Media Team

Implementation plan of each district had been done.

National workshop of concerned officers/officials is being planned

Assistance required from MoUD:-

Release of funds

IEC material

Design of Chariots has been finalised.

Jai Hind