Presentation on Summer Training Projrct in Marketing on H.P EXTENDED Warrnty. - Copy

8/4/2019 Presentation on Summer Training Projrct in Marketing on H.P EXTENDED Warrnty. - Copy

1/17

Summer Training ProjectSession 2010-12

SCOPE OF EXTENDED WARRANTY ON H.P

PRINTERS AMONG TIER 1 & TIER 2 CUSTOMERS

PRESENTED BYPRIYANK MISHRA

MBA 3RD SEM


2/17

OBJECTIVE OF THE STUDYTo determine factors which influence the consumer

while extending the warranty.

To compare consumer perception about variousbrands of PRINTERS with special reference to H.P.

To analyze the demand of the product or related toPRINTER services in the market.

To analyze the marketing tools that are used by H.P

to sell its product.

To make recommendation to H.P for improving itssales performance.


3/17

ABOUT HEWLETT PACKARD(H.P)

HP, is an American multinational informationtechnology corporation headquartered in Palo Alto,California, USA. The company was founded in a one-car garage in Palo Alto by Bill Hewlett and Dave

PackardHP Labs India was established in February 2002 withthe principal focus on creating new technologies foraddressing the IT needs of the next billion customersfor HP. A large majority of these new customers arisefrom rapidly growing markets such as India.


4/17

Headquarters Palo Alto, California

Key people Raymond Lane (Chairman)

Lo Apotheker (President & CEO)

Products Computer MonitorsDigital Cameras

Enterprise SoftwareNetworkingPersonal Computers and LaptopsPersonal Digital Assistants

Calculators

PrintersScannersServersStorageTelecommunications


5/17

Revenue US$ 126.033 billion (FY 2010)

DivisionsHP Personal Systems Group(PSG)HP Imaging and Printing Group(IPG)HP Labs

HP Software Division


6/17

RESEARCH AND METHODOLOGYRESEARCH AND METHODOLOGYRESEARCH AND METHODOLOGY

RESEARCH METHODOLOGY

Statement of problem

since the company is facing a regular revenueof 4 to 5 % from extended warranty in IPG group( image and printing group) so the need of

studying the scope of extended warrantyamong various customers of H.P was an effortto know ,why the sales in number couldnt get a

height And how it can be raised in the future.


7/17

OBJECTIVE OF THE STUDY

To determine factors which influence the consumer

while extending the warranty.

To compare consumer perception about variousbrands of PRINTERS with special reference to H.P.

To analyze the demand of the product or related toPRINTER services in the market.

To analyze the marketing tools that are used by H.P

to sell its product.

To make recommendation to H.P for improving itssales performance.


8/17

Research design

As we were having a well defined problem onlyconclusions were to be made from the marketenvironment so a conclusive research design was

followed.

I did descriptive research design to conclude theresearch.

In which i followed a cross sectional methodconducting field survey to gather the information.


9/17

Primary data

The primary data was collected by utilizing aquestionnaire as tool for gathering the information.

Secondary dataSources:-

GADGET GURUDQ channelsDATA QUESTREADERS DIGESTPC WORLD


10/17

Sample design

Sample unitOur sample units ( respondents) were thepersonnels of IT or the purchase department

of the institutes and hospitals.

Sample frameThe respondents were chosen from a list

available online from indiamart. com.


11/17

Sample extent

The sample covered Ghaziabad andSahibabad

Datacollection

The data was collected from both primary and

secondary sources.


12/17

Process of data collection

1. A prior appointment was taken from therespondent .

2. The respondent was attended personally.

3. The questionnaire were filled by therespondent.

4. Any query regarding the questionnaire

were handled at the moment.


13/17

FINDINGS

1.My first finding was that the respondents were

not aware about the availability of extendedwarranty.

2. 80 % of the respondents were satisfied andpreferred the local service providers for printersin comparison to extending the warranty .

3.The Low cost economy printers pricing alsodiscouraged the respondents to extend the

warranty on H.P printers.4.Those respondents who were aware about theextended warranty got this information from thepeer groups but not through any

advertisements.


14/17

5. As the H.P doesnt provide any share to the H.Pdealers on extended warranty they do notpromote the extended warranty.

6 . Only those companies who follow high ITstandard were interested in extending the

warranty.

7. In some cases the contract of sales alsodiscourage the companies to extend the

warranty.8. 10% of the respondents were not satisfied from

the services of H.P.9. H.P doesnt has its own service centers .


15/17

Suggestions More awareness should be created regarding

the various services offer by HP . HP has to try to establish its own after salesservice department.

They should pay proper attention towards

checking of various components of printersbefore end user delivery. Otherwise it tendstowards defame of brand name in comparisonto rivals.

Proper attention should be paid foradvertisement planning otherwise it may lead toproblem for dealer as well as for company.


16/17

Company should tie up with some eventmanagement company to organize various

promotional activities like canopy, Carnival.

Company should make policy for fixed end userprice for all dealers so that fair game will be

played & dealer would not to compromise ontheir margin.

Company should consider the cartridge under

warranty.

A cartridge must have a device of ink level on it.


17/17

Thank

you

Documents

Presentation on Summer Training Projrct in Marketing on H.P EXTENDED Warrnty. - Copy