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PRESENTATION ON CORPORATE LEVEL
STRATEGIES
PRESENTED BY:
ANKIT MALHOTRA
KAVISH SINGH
VIKAS GOYAL
ASHU GUPTA
CONTENTS
ABOUT CORPORATE STRATEGY.
TYPES OF CORPORATE STRATEGY. * STABILITY STRATEGY
* EXPANSION STRATEGY
* RETRENCHMENT STRATEGY
* COMBINATION STRATEGY
CORPORATE STRATEGY
Corporate strategy are basically about the choice
of direction that a firm adopts in order to achieve its
objectives.
Corporate strategy includes decisions regarding
the flow of financial and other resources to and from
a company’s product lines and business units.
STABILITY STRATEGY
Stability strategy is adopted by an organization
when it attempts on improvement of its functional
performance without any significant change in their
product lines.
Customer groups, customer functions, technology.
EXAMPLE
Hero Honda is a good example of stability strategy
because they don’t launch any products but they upgrade
their existing products in the market.
Like Hero Honda Splendor.
Upgrade version: "Splendor Plus" , "Super Splendor“,
'Splendor NXG.
Hero honda Passion.
Upgrade version: Passion Plus, Passion Pro.
EXPANSION STRATEGY
Expansion strategy is followed when an
organization aims at high growth by substantially
broadening the scope of one or more of its
businesses in terms of their respective customer
groups, customer functions, and alternative
technologies in order to improve overall
performance.
EXAMPLE
TATA Motors can be an example of expansion
strategy because recently TATA Motors took over
jaguar and land rover.
The takeover cost Tata motors around $2.31
billion.
RETRENCHMENT STRATEGY
A company may pursue retrenchment strategy
when it has a weak competitive position in some or
all of its product lines.
that resulting in poor performance, sales are going
down and profits are becoming losses.
EXAMPLE
VIDEOCON electronics ltd faced high
competition in their electronics field and they had
difficulties to catch-up the market.
Another example of this strategy is BPL
electronics ltd which almost lost their complete
market share and vanished from the market.
COMBINATION STRATEGY
Combination strategy are a mixture of stability,
expansion and retrenchment strategies applied
either simultaneously or sequentially.
It would be difficult to find any organization that
has survived and grown by adopting a single “pure”
strategy. So the combination of all strategies is
important to improve the overall performance of the
company.
EXAMPLE
As combination strategy defines the combination
of all strategies. So ITC ( Indian Tobacco Company)
is a very good example of this strategy because:
ITC has a corporate portfolio consisting different
businesses:
Cigarettes, Hotels, paperboards, and packaging &
Printing.
THANK YOU