presentation of international cosmetics trade fair concept and program

presentation of international cosmetics trade fair concept and programVERSION: JANUARY 2005

index background why Poland? interCHARM Polska 2004 summary report edition 2005 description marketing strategy for edition 2005

why Poland ?[ It is here the West meets the East ][POLmedia expo ][May 1st 2004 ] Poland with almost 40 mln population is the biggest cosmetic market in Central Europe central location in Europe (Warsaw Moscow, Warsaw - Milano or Warsaw - Paris destination is the same about 1500 km. - 2 hour flight) May 1st 2004 Poland joined European Union many new possibilities are now available Poland is a natural bridge between Western and Eastern European countries

interCHARM Russia, MoscowCOSMOPROFBolognainterCHARM Ukraina, KievinterCHARM Polska, WarszawaCosmeeting ParisDue to big potentials of the domestic cosmetic industry as well as the internal market itself, Poland influences the whole Central-European regionBeauty World Frankfurtwhy Poland?

Poland in EuropeWith population of almost 40 milion Poland is the largest market in Central Europe!The number of citizens in 10 new EU members (in thousands) Population - 38,3 million Land area - 312,685 km2 neighbours: Russia, Lithuania, Belarus, Ukraine, Slovakia, Czech Republic, Germany

PolandSource: Eurostatwhy Poland ?

Wykres3

0.14

0.51

0.03

0.07

0.01

0.03

0.05

0.02

0.14

0.01

Arkusz1

Hungary - 10,20014%

Poland - 38,23051%

Slovenia - 1,9903%

Slovakia - 5,4007%

Malta - 3901%

Latvia - 2,3693%

Lithuania - 3,4805%

Estonia - 1,3702%

Czech Republic - 10,27014%

Cyprus - 7601%

Arkusz1

0

0

0

0

0

0

0

0

0

0

The number of citizens in 10 new EU members (in thousands).

Arkusz2

Arkusz3

Poland in figures USD 68 billion (*2003) Import USD 53,6 billion (*2003) Export 550 EUR (*2004) Average salary + 2% (*2004) Inflation USD 5400 (*2003) GDP per capita + 5,5% (*2004) GDP growth USD 209,6 billion (*2003) GDP valuewhy Poland ?

Polandkey macroeconomic indicatorsPolands economy is one of the fastest growing in 2004 in comparison to other countries.Source: Polish Official Statistics (GUS); forecast for the years 2005, 2006 by Economist Intelligence UnitSource: The Economist, July 2004why Poland ?

Wykres8

6.8

4.8

4.1

4

1

1.3

3.8

5.5

- GPD growth in years 1992-2006 (%) with forecast

Arkusz1

Hungary - 10,20014%

Poland - 38,23051%

Slovenia - 1,9903%

Slovakia - 5,4007%

Malta - 3901%

Latvia - 2,3693%

Lithuania - 3,4805%

Estonia - 1,3702%


Cyprus - 7601%

GDP

19922.6

19933.8

19945.2

19957.0

19966.0

19976.8

19984.8

19994.1

20004.0

20011.0

20021.3

20033.8

20045.5

20054.5

20063.9

inflation

199714.9

199811.8

19997.3

200010.1

20015.5

20021.9

20030.8

20042.0

Arkusz1

0

0

0

0

0

0

0

0

0

0


Arkusz2

6.8

4.8

4.1

4

1

1.3

3.8

5.5

4.5

3.9

- GPD growth in years 1992-2006 (%) with forecast.

Arkusz3

14.9

11.8

7.3

10.1

5.5

1.9

0.8

2

- Average annual inflation in years 1997-2003 (%).

Wykres2

6.9

5.6

4.8

4.2

3.1

2.8

1.7

1.3

0.9

- GDP growth in 1Q 2004 in comparison to some countries

Arkusz1

Hungary - 10,20014%

Poland - 38,23051%

Slovenia - 1,9903%

Slovakia - 5,4007%

Malta - 3901%

Latvia - 2,3693%

Lithuania - 3,4805%

Estonia - 1,3702%


Cyprus - 7601%

GDP

19922.6

19933.8

19945.2

19957.0

19966.0

19976.8

19984.8

19994.1

20004.0

20011.0

20021.3

20033.8

20045.5

20054.5

20063.9

inflation

199714.9

199811.8

19997.3

200010.1

20015.5

20021.9

20030.8

20042.0

Arkusz1

0

0

0

0

0

0

0

0

0

0


Arkusz2

0

0

0

0

0

0

0

0

0

0


Arkusz3

0

0

0

0

0

0

0

0


Poland6.9

Japan5.6

USA4.8

Hungary4.2

Czech Republic3.1

Spain2.8

France1.7

Euro area1.3

Netherlands0.9

0

0

0

0

0

0

0

0

0

- GDP growth in 1Q 2004

Polandkey macroeconomic indicatorsSource: Polish official Statistics (GUS)Source: Central Intelligence Agencywhy Poland ?

Wykres10

14.9

11.8

7.3

10.1

5.5

1.9

0.8

2

- Average annual inflation in years 1997-2004 (%)

Arkusz1

Hungary - 10,20014%

Poland - 38,23051%

Slovenia - 1,9903%

Slovakia - 5,4007%

Malta - 3901%

Latvia - 2,3693%

Lithuania - 3,4805%

Estonia - 1,3702%


Cyprus - 7601%

GDP

19922.6

19933.8

19945.2

19957.0

19966.0

19976.8

19984.8

19994.1

20004.0

20011.0

20021.3

20033.8

20045.5

20054.5

20063.9

inflation

199714.9

199811.8

19997.3

200010.1

20015.5

20021.9

20030.8

20042.0

Arkusz1

0

0

0

0

0

0

0

0

0

0


Arkusz2

0

0

0

0

0

0

0

0

0

0


Arkusz3

0

0

0

0

0

0

0

0


Wykres1

3500

4300

4800

5000

5500

- GPD per capita in years 1995-2003 (in USD)

Arkusz1

20032004

GDP valueUSD 209,6 billion

GDP growth3.70%5.50%

GDP per capitaUSD 5400

Inflation0.8%2%

Unemployment18%20%

ExportUSD 53,6 billionUSD 52 billion* (1-3Q 2004)

ImportUSD 68 billion

Retale sales growth10,9% (Y-o-y Jul 2004, GUS)

19953500

20004300

20014800

20025000

20035500

- USD 68 billion (*2003)

Import

- USD 53,6 billion (*2003)

Export

- 20% (*2004)

Unemployment

- 2% (*2004)

Inflation

- USD 5400 (*2003)

GDP per capita

- 5,5% (*2004)

GDP growth

- USD 209,6 billion (*2003)

GDP value

Arkusz1

0

0

0

0

0

- GPD per capita in years 1995-2003 (in USD)

Arkusz2

Arkusz3

cosmetic markets in Central & Eastern EuropeSource: EuromonitorValue retail sales of cosmetics & toiletries in Poland shows that Poland is one of the biggest cosmetics market in Eastern and Central Europe.Polandwhy Poland ?Value retail sales of cosmetics & toiletries by country 2002

Wykres1

4337

2065.8

939.9

933.3

641.3

412.9

281.9

226.2

128.6

- Value retail sales of cosmetics & toiletries by country 2002.

Arkusz1

Hungary - 10,20014%

Poland - 38,23051%

Slovenia - 1,9903%

Slovakia - 5,4007%

Malta - 3901%

Latvia - 2,3693%

Lithuania - 3,4805%

Estonia - 1,3702%


Cyprus - 7601%

GDP

19922.6

19933.8

19945.2

19957.0

19966.0

19976.8

19984.8

19994.1

20004.0

20011.0

20021.3

20033.8

20045.5

20054.5

20063.9

inflation

199714.9

199811.8

19997.3

200010.1

20015.5

20021.9

20030.8

20042.0

Arkusz1

0

0

0

0

0

0

0

0

0

0


Arkusz2

0

0

0

0

0

0

0

0

0

0


Arkusz3

0

0

0

0

0

0

0

0


Poland6.9

Japan5.6

USA4.8

Hungary4.2

Czech Republic3.1

Spain2.8

France1.7

Euro area1.3

Netherlands0.9

0

0

0

0

0

0

0

0

0


GDP value- USD 209,6 billion (*2003)

GDP growth- 5,5% (*2004)

GDP per capita- USD 5400 (*2003)

Inflation- 2% (*2004)

Unemployment- 20% (*2004)

Export- USD 53,6 billion (*2003)

Import- USD 68 billion (*2003)

Russia4337.0

Poland2065.8

Other Eastern Europe939.9

Ukraine933.3

Czech Republic641.3

Hungary412.9

Romania281.9

Slovakia226.2

Bulgaria128.6

0

0

0

0

0

0

0

0

0


Wykres1

4337

2065.8

939.9

933.3

641.3

412.9

281.9

226.2

128.6


Arkusz1

Hungary - 10,20014%

Poland - 38,23051%

Slovenia - 1,9903%

Slovakia - 5,4007%

Malta - 3901%

Latvia - 2,3693%

Lithuania - 3,4805%

Estonia - 1,3702%


Cyprus - 7601%

GDP

19922.6

19933.8

19945.2

19957.0

19966.0

19976.8

19984.8

19994.1

20004.0

20011.0

20021.3

20033.8

20045.5

20054.5

20063.9

inflation

199714.9

199811.8

19997.3

200010.1

20015.5

20021.9

20030.8

20042.0

Arkusz1

0

0

0

0

0

0

0

0

0

0


Arkusz2

0

0

0

0

0

0

0

0

0

0


Arkusz3

0

0

0

0

0

0

0

0


Poland6.9

Japan5.6

USA4.8

Hungary4.2

Czech Republic3.1

Spain2.8

France1.7

Euro area1.3

Netherlands0.9

0

0

0

0

0

0

0

0

0


GDP value- USD 209,6 billion (*2003)

GDP growth- 5,5% (*2004)

GDP per capita- USD 5400 (*2003)

Inflation- 2% (*2004)

Unemployment- 20% (*2004)

Export- USD 53,6 billion (*2003)

Import- USD 68 billion (*2003)

Russia4337.0

Poland2065.8

Other Eastern Europe939.9

Ukraine933.3

Czech Republic641.3

Hungary412.9

Romania281.9

Slovakia226.2

Bulgaria128.6

0

0

0

0

0

0

0

0

0


cosmetic market in Polandwhy Poland ?Source: MEMRBsales value of cosmetics in Poland in 2002

Wykres1

216458585.610982

106031057.727663

30467165.0937615

22284118.1517343

140013016.301017

81090158.1076112

68128152.9599216

13057845.3241819

84033705.1109204

144807304.816767

40337002.0835887

83054933.2025983

22157323.2013727

57613089.8394411

40383772.5211423

ALL

Sprzeda w PLN, Polska20012002Sprzeda w sztukach, Polska20012002

Rynek Kosmetyczny*4,645,092,5604,691,087,340Rynek Kosmetyczny*614,624,925610,499,674

Pielgnacja Twarzy879,271,600883,042,800Pielgnacja Twarzy66,277,53065,140,440

Pielgnacja Ciaa400,351,200432,553,700Pielgnacja Ciaa51,584,94052,827,720

ele Pod Prysznic110,899,300124,290,800ele Pod Prysznic11,854,18014,398,900

Pyny do Kpieli86,402,58090,908,060Pyny do Kpieli12,719,71013,339,850

Szampony551,287,200571,183,100Szampony89,018,85089,493,410

Koloryzacja Wosw299,257,300330,807,300Koloryzacja Wosw25,854,77028,517,420

Myda w Kostce303,719,900277,928,800Myda w Kostce176,821,300165,468,000

Mydla w Pynie48,976,64053,269,480Mydla w Pynie9,738,25811,280,780

Stylizacja Wosw337,451,300342,815,500Stylizacja Wosw45,650,13047,257,660

Kosmetyka Kolorowa574,213,800590,741,400Kosmetyka Kolorowa44,260,50045,207,900

Wody Toaletowe Damskie (rynek masowy)176,229,600164,554,800Wody Toaletowe Damskie (rynek masowy)3,915,0823,746,926

Deo Damskie (rynek masowy)359,928,000338,822,600Deo Damskie (rynek masowy)39,664,07037,419,940

Wody Toaletowe Mskie (rynek masowy)95,319,44090,390,800Wody Toaletowe Mskie (rynek masowy)3,000,9652,787,938

Deo Mskie (rynek masowy)242,306,900235,032,600Deo Mskie (rynek masowy)22,908,01022,978,350

Preparaty Po Goleniu (rynek masowy)179,477,800164,745,600Preparaty Po Goleniu (rynek masowy)11,356,63010,634,440

* - rynek sztucznie skalkulowany

Sprzeda w PLN, Polska20012002

Rynek Kosmetyczny*100%100%

Pielgnacja Twarzy18.9%18.8%

Pielgnacja Ciaa8.6%9.2%

ele Pod Prysznic2.4%2.6%

Pyny do Kpieli1.9%1.9%.

Szampony11.9%12.2%

Koloryzacja Wosw6.4%7.1%

Myda w Kostce6.5%5.9%

Mydla w Pynie1.1%1.1%

Stylizacja Wosw7.3%7.3%

Kosmetyka Kolorowa12.4%12.6%

Wody Toaletowe Damskie (rynek masowy)3.8%3.5%

Deo Damskie (rynek masowy)7.7%7.2%

Wody Toaletowe Mskie (rynek masowy)2.1%1.9%

Deo Mskie (rynek masowy)5.2%5.0%

Preparaty Po Goleniu (rynek masowy)3.9%3.5%

ALL (2)

POLAND 2002USD%POLAND 2002PCS%

Total Market1,149,917,230100Total Market610,499,674100

Face Care216,458,58619%Face Care65,140,44011%

Body Care106,031,0589%Body Care52,827,7209%

Shower Gels30,467,1653%Shower Gels14,398,9002%

Bath Foams22,284,1182%Bath Foams13,339,8502%

Shampoos140,013,01612%Shampoos89,493,41015%

Hair Colorants81,090,1587%Hair Colorants28,517,4205%

Bar Soaps68,128,1536%Bar Soaps165,468,00027%

Liquid Soaps13,057,8451%Liquid Soaps11,280,7802%

Hair Styling84,033,7057%Hair Styling47,257,6608%

Color Cosmetics144,807,30513%Color Cosmetics45,207,9007%

Mass Female EDT40,337,0024%Mass Female EDT3,746,9261%

Mass Female Deo83,054,9337%Mass Female Deo37,419,9406%

Mass Male EDT22,157,3232%Mass Male EDT2,787,9380%

Mass Male Deo57,613,0905%Mass Male Deo22,978,3504%

Mass Male After Shave40,383,7734%Mass Male After Shave10,634,4402%

ALL (2)

Sheet3

MBD005762F6.xls

Arkusz1

PLNUSD

Face Care Product883,042,800 z284,256,494

Body Care Product432,553,700 z139,241,494

Shower Gels124,290,800 z40,009,915

Bath Foams90,908,060 z29,263,821

Shampoos571,183,100 z183,867,085

Hair Colorants330,807,300 z106,488,749

Bar Shoaps277,928,800 z89,466,860

Liquid Soaps53,269,480 z17,147,748

Hair Styling342,815,500 z110,354,257

Color Cosmetics590,741,400 z190,163,013

Mass Female EDT164,554,800 z52,971,125

Mass Female Deo338,822,600 z109,068,920

Mass Male EDT90,390,800 z29,097,312

Mass Male Deo235,032,600 z75,658,329

Mass Male After Shave164,745,600 z53,032,545

4691087340

POLAND 2002USD%

Cosmetics Market1,510,087,668100

Face Care Product284,256,49418.8%

Body Care Product139,241,4949.2%

Shower Gels40,009,9152.6%

Bath Foams29,263,8211.9%

Shampoos183,867,08512.2%

Hair Colorants106,488,7497.1%

Bar Shoaps89,466,8605.9%

Liquid Soaps17,147,7481.1%

Hair Styling110,354,2577.3%

Color Cosmetics190,163,01312.3%

Mass Female EDT52,971,1253.5%

Mass Female Deo109,068,9207.2%

Mass Male EDT29,097,3121.9%

Mass Male Deo75,658,3295.0%

Mass Male After Shave53,032,5453.5%

Arkusz1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

- Value sales of cosmetics in Poland in 2002

Arkusz2

Arkusz3

concept interCHARM Polska is the only cosmetic industry international trade fair in Poland it is really modern, professionally prepared trade fair event, which gathers in one time and in one place manufacturers trade companies services cosmetics selective, mass and for professionals perfumery hairdressing solariums SPA & Wellness raw materials, packaging, machinery services accessoriesALL COSMETICS SECTORS IN POLAND:why interCHARM Polska?

facts & figures[polmedia EXPO ] exhibition space 4.127 m2 net (gross 10.000 m2) number of pavilions 3 exhibitors 217 from 21 countries business visitors over 6000 from 35 countries national sections Italy, Germany, Turkey, Taiwandlaczego interCHARM Polska?statistics on 2004 edition

STRUCTURE OF EXHIBITORS BY ACTIVITY SECTORwhy interCHARM Polska?statistics on 2004 editionfacts & figures

Wykres2

39

56

28

18

30

31

46

10

44

10

3

15

face and body care18%

Wykres1

39

56

28

18

30

31

46

10

44

10

3

15

STRUKTURA WYSTAWCW WG SEKTORW DZIAALNOCI

28-30 MAJA 2004

Arkusz1

bez mediw

colour cosmetics3912%

face care5617%

perfumery288%

nail care185%

accesories309%

hair care319%

professional cosmetics4614%

solariums and sun care103%

packaging4413%

raw materials103%

machinery31%

beauty salon equipment155%

330330

kosmetyka kolorowa3911%

kosmetyka pielgnacyjna5616%

perfumeria288%

paznokcie185%

akcesoria kosmetyczne308%

kosmetyki do pielgnacji wosw319%

kosmetyka profesjonalna4613%

solaria ikksmetyki solaryjne103%

opakowania4412%

surowce103%

urzdzenia do produkcji31%

wyposaenie dla salonw154%

media278%

357357

Arkusz1

0

0

0

0

0

0

0

0

0

0

0

0

STRUCTURE OF EXHIBITORS BY COUNTRY217 EXHIBITORS FROM 21 COUNTRIES statistics on 2004 editionwhy interCHARM Polska?facts & figures

Wykres1

139

75

Arkusz1 (2)

Kraj

AUSTRALIA1

AUSTRIA1

CHINA1

CZECH REP.1

FRANCE8

GERMANY14

GREECE1

ISRAEL1

ITALY13

LITHUANIA1

LUXEMBOURG1

POLAND139

ROMANIA1

RUSSIA2

SPAIN1

TAIWAN12

THE NETHERLANDS1

TURKEY10

UKRAINE2

UNITED KINGDOM2

USA1

Arkusz1

FirmaNumer stoiskaKraj

1ABSOLUTE COSMETICS1- 5. 3CZECH REP.

2ACME1-50. 1UKRAINE

3ACTI PACK3- 5. 6FRANCE

4ADRION / ALLWAVES1-53. 1POLAND

5AKTA1- 4. 2LUXEMBOURG

6ALFAR1-15. 3TURKEY

7ALICE & LAW1-29. 6TAIWAN

8ALMA COSMETICS1-52. 1POLAND

9ALPIN COSMETICS3- 9. 4TURKEY

10AM DIFFUSSION1-28. 2FRANCE

11AMB - AEROSOL METAL BOX3- 8. 2POLAND

12ANPACK3-10. 1POLAND

13APOLLON1-31. 1POLAND

14AREXIM3- 2. 1POLAND

15ARPOL1-31. 4POLAND

16ATAC DIS TICARET1-10. 2TURKEY

17ATW1-33. 1POLAND

18AUSTRALIAN TRADE COMMISSION - AMBASADA AUSTRALII3- 1.AUSTRALIA

19AVA1-35. 1POLAND

20AYALA1-51. 1POLAND

21BARALAN3-10. 1ITALY

22BASS1-21. 2POLAND

23BEAUTY EURASIA1-15. 5TURKEY

24BEAUTY FORUM2- 4. 2POLAND

25BEAUTY IN1-19. 2POLAND

26BEAUTY IN / LNE2- 2. 5POLAND

27BECKER-MANICURE SOLINGEN1-52. 1GERMANY

28BELL1- 6. 1POLAND

29BELMAY3- 1. 5POLAND

30BEMA3- 1. 1POLAND

31BI-ART1-24. 1POLAND

32BIELENDA1-34. 1POLAND

33BI-ES1-11. 2POLAND

34BI-KOR1-18. 2POLAND

35BIO-COSMETIC1-34. 3POLAND

36BISAR1-15. 2TURKEY

37BTTGER1-42. 1GERMANY

38BRAMLAGE RPC1-38. 1GERMANY

39BUSINESSMAN MAGAZINE2- 2. 2POLAND

40BUYING SOURCES - TOP BEAUTY1- 5. 2TAIWAN

41CARDIS3- 4. 2POLAND

42CARLO BOSSI1-35. 2POLAND

43CATZY OF POLAND1-50. 2POLAND

44CEBAL TUBA3- 2. 2POLAND

45CELIA1-16. 5POLAND

46CEZAR3-10. 2POLAND

47CHANTAL1-47. 1POLAND

48CHARLOTTE MEENTZEN1-38. 3GERMANY

49CHING FON INDUSTRIAL CO.1-29. 4TAIWAN

50CHRISTINA1-21. 1ISRAEL

51COMINDEX1-16. 6POLAND

52COREXPO1-40. 3ITALY

53COSMETIC EXPO MEDIA1- 5. 1UKRAINE

54CRABALONA3- 5. 5FRANCE

55CZECHY HUTA3- 9. 1POLAND

56DAFO3- 1. 5POLAND

57DAWA1- 9. 1ITALY

58DAWIPOL1-39. 1POLAND

59DAX COSMETICS1-35. 3POLAND

60DERMIKA1-22. 1POLAND

61DIADEM1- 1. 2POLAND

62DIETER BAKIC3- 1. 0GERMANY

63DISTRA1-28. 1POLAND

64DIVA1-41. 1ITALY

65DMS1-17. 1POLAND

66DOLOWY3- 5. 4POLAND

67DR BELTER1-26. 4POLAND

68DROK3- 4. 1POLAND

69DURLIN3- 5. 2POLAND

70EDGAR1-30. 1POLAND

71EGYPT SUN EXCLUSIVE1-14. 1POLAND

72EMMA1- 1. 4POLAND

73ERAYBA1-33. 3SPAIN

74ERKUL1- 3. 1TURKEY

75ESTETYKA2- 4. 6POLAND

76EUROCARGO RAIL3- 5.12POLAND

77EURO FASHION1-19. 1POLAND

78EUROVETROCAP3- 9. 2ITALY

79EVELINE1-12. 1POLAND

80EXCEDO1- 2. 4TAIWAN

81EXPORT MAGAZINE2- 4. 3ITALY

82ExpoMediaGroup Staraya Krepost2- 3. 1RUSSIA

83EXPO STYL3- 5.11POLAND

84FARMECO1-11. 1GREECE

85FARMONA1-23. 2POLAND

86FLORMAR1- 6. 2TURKEY

87FLOS-LEK1-28. 3POLAND

88GAN TEKSTIL1-49. 1TURKEY

89GAYATAPOLAND

90GENERAL AROMATIC3- 5. 9FRANCE

91GISELA MAYER1-23. 3GERMANY

92GRAFITI NAILS1-31. 2POLAND

93GRUNER + JAHRE2- 2. 3POLAND

94G+J MEDIA2- 2. 3POLAND

95HAIR CLUB2- 2. 1POLAND

96HARPER1- 1. 3POLAND

97HDD Studio2- 4. 1POLAND

98HEAN1- 1. 7POLAND

99HEINZ GLAS DZIADOWO3- 7. 1POLAND

100HERBACIN1-42. 2GERMANY

101HERBE1-35. 4POLAND

102HERBICH1-49. 2POLAND

103ITALIAN BEAUTY1-41. 1POLAND

104ITALNET1-54. 2POLAND

105IMPA1-30. 1POLAND

106INGLOT1- 2. 1POLAND

107IPPA1-40. 2ITALY

108INSECT FARMA3- 5. 14ROMANIA

109INTER ART1-31. 3POLAND

110ITALIAN PROFESSIONAL SYSTEM1-40. 4ITALY

111JADWIGA1-25. 2POLAND

112JAGO PRO1-45. 2POLAND

113JAN AND TOM3- 4. 5POLAND

114JANNEL1-16. 2POLAND

115JIA HSING ENT.3- 6. 2TAIWAN

116JOKO1-10. 1POLAND

117KADIOGLU / GABRINI1-15. 4TURKEY

118KADUS1-46. 1POLAND

119KARAJA1-40. 1ITALY

120KECOFA B.V.1-16. 4The Netherlands

121KEPRO1-43. 1ITALY

122KIRKER3- 5. 8USA

123KOSMETYKA I KOSMETOLOGIA2- 1. 5POLAND

124KOSMETYKI2- 4. 4POLAND

125KOSMETYKI I BIZNES2- 4. 8POLAND

126KOZA PACK3- 5. 1TURKEY

127LA FEMME1-26. 1POLAND

128LABORATOIRE DUCASTEL1- 4. 3FRANCE

129LAMBRI ARVATI1-48. 1ITALY

130LO MEI1-48. 2TAIWAN

131M&H3-10. 1UNITED KINGDOM

132MADAR1- 1. 6POLAND

133MAESTRO1-26. 5POLAND

134MARC KOLOR1-45. 1POLAND

135MARCO3- 9. 3POLAND

136MARCON AVISTA1-35. 5POLAND

137MARGO1- 1. 4POLAND

138MARKWINS1-38. 2GERMANY

139MARWITT METAL3- 4. 1POLAND

140MARY KAY1-28. 5POLAND

141MB1- 3. 2POLAND

142MCO1-37. 2GERMANY

143MINCER1-16. 2POLAND

144MERY SHOP1-44. 2GERMANY

145MESSE FRANKFURT1- 5. 1GERMANY

146MINEX-POL1-15. 6POLAND

147MINERS COSMETICS1- 1. 5UNITED KINGDOM

148Ministerstwo Gospodarki2- 1. 1POLAND

149NEMECTRON1-26. 3GERMANY

150NOVA 2 SOLARIA1-52. 2POLAND

151NINGBO JIELI1-29. 3CHINA

152NOREL1-19. 3POLAND

153ORION1-33. 2POLAND

154OSKAR KARLA1-28. 2AUSTRIA

155OW-PLAST1-35. 5POLAND

156PACKAGING POLSKA2- 4. 7POLAND

157PANDA1-47. 2POLAND

158PARFUM ART1-32. 1GERMANY

159PARFUMS VIA PARIS1- 4. 1FRANCE

160PAZNOKCIE1-37. 1POLAND

161PENNELLEFICIO OMEGA1-39. 2ITALY

162PIERRE ARTHES1- 6. 3POLAND

163PINKPAC3- 5.10TAIWAN

164PLASTOMA3- 3. 1POLAND

165POLBITA1- 8. 2POLAND

166POLCHARM1- 5. 3POLAND

167POLITECH3- 1. 2POLAND

168POLLENA AROMA3- 5. 7POLAND

169POLMEDIA EXPO1- 5. 1POLAND

170POLMAX1-14. 1POLAND

171POLWELL1-46. 1POLAND

172PRESS & MEDIA2- 4. 5POLAND

173PRINO PLAST1- 1. 1POLAND

174PROGRES1-16. 3POLAND

175QUIZ - BIM1- 2. 3POLAND

176RVB1-22. 2POLAND

177SAINT GOBAIN3- 5. 3FRANCE

178SALEX 20001-25. 3POLAND

179SAUNY STERNICKI1-22. 3POLAND

180SERWIS BIOTECHNOLOGICZNY2- 1. 4POLAND

181SCHWANN - STABILO1-42. 3GERMANY

182SDS1-30. 1POLAND

183SENSE & BODY1-26. 3POLAND

184SHARLEY SALON1-20. 1POLAND

185SOCAP1-55. 1POLAND

186SOLAR TECHNIK1-54. 1POLAND

187SONESTA3- 8. 1ITALY

188SOTHYS KLEOPATRA1-28. 4POLAND

189STANO ZPTS3- 9. 3POLAND

190STARAYA KREPOST1- 5. 1RUSSIA

191SUPER NOVA1-26. 2POLAND

192TAIWAN K.K. CORP.1-29. 1TAIWAN

193TECHNOPACK3- 8. 2POLAND

194TEX R.L.1-29. 2TAIWAN

195THALGO1-27. 1POLAND

196TONNIE COSMETICS1- 2. 2TAIWAN

197TOP CHOICE1-33. 4POLAND

198TRADE PRESS2- 2. 4POLAND

199TRIO PACK3- 4. 3POLAND

200UNIBOX3- 1. 5POLAND

201UNICOM3- 1. 3POLAND

202URLISKI3- 7. 2POLAND

203VALDI1- 7. 1POLAND

204VALOIS3-10. 1FRANCE

205VENITA1-16. 1POLAND

206VIDEOTRONIC1-15. 1POLAND

207WALLER1-18. 1POLAND

208WATS1- 8. 1POLAND

209WESTSTATE LLC1-44. 2LITHUANIA

210WOMEN NAILS1-25. 1POLAND

211YIH TAI GLASS INDUSTRIAL1-29. 5TAIWAN

212YING PIAO1-23. 1TAIWAN

213ZEFA1-16. 4POLAND

214ZIAJA1-34. 2POLAND

RAZEM

Arkusz2

Arkusz3

Wykres5

14

13

12

10

8

2

2

2

1

1

1

1

1

1

1

1

1

1

1

1

NETHERLANDS; 1

Wykres1

39

56

28

18

30

31

46

10

44

10

3

15

STRUKTURA WYSTAWCW WG SEKTORW DZIAALNOCI

28-30 MAJA 2004

Arkusz2

Kraj

AUSTRALIA1

AUSTRIA1

CHINA1

CZECH REP.1

FRANCE8

GERMANY14

GREECE1

ISRAEL1

ITALY13

LITHUANIA1

LUXEMBOURG1

POLAND139

ROMANIA1

RUSSIA2

SPAIN1

TAIWAN12

THE NETHERLANDS1

TURKEY10

UKRAINE2

UNITED KINGDOM2

USA1

POLAND139

FOREIGN75

GERMANY14

ITALY13

TAIWAN12

TURKEY10

FRANCE8

RUSSIA2

UKRAINE2

UNITED KINGDOM2

AUSTRALIA1

AUSTRIA1

CHINA1

CZECH REP.1

GREECE1

ISRAEL1

LITHUANIA1

LUXEMBOURG1

ROMANIA1

SPAIN1

THE NETHERLANDS1

USA1

Arkusz2

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Arkusz1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

bez mediw



perfumeria288%

paznokcie185%




solaria i kosmetyki solaryjne103%

opakowania4413%

surowce103%



330330



perfumeria288%

paznokcie185%




solaria ikksmetyki solaryjne103%

opakowania4412%

surowce103%



media278%

357357

0

0

0

0

0

0

0

0

0

0

0

0

STRUCTURE OF VISITORS BY COUNTRYOVER 6000 VISITORS FROM 35 COUNTRIESBelarusBelgiumBosnia & HerzegowinaBulgariaCostaricaCzech RepublicEgyptFinlandFranceGermanyHollandHungaryIndiaIsraelItalyLatviaLithuaniaMaltaMoldoviaPolandRomaniaRussiaSaudiSlovakiaSloveniaSouth AfricaSpainSwedenSwitzerlandTaiwanTurkeyUAEUkraineUnited KingdomUSAwhy interCHARM Polska?facts & figuresstatistics on 2004 editionPolish 87%foreign13%

Wykres1

177

142

121

14

4

7

Middle East and Africa3%

dane (2)

#countrytotal numberas % of totalas % of total foreigncountrytotal numberas % of total foreign

1Poland310386.94%Poland3103Poland3103

2Russia772.16%16.52%Russia77CIS countries177

3Ukraine671.88%14.38%Ukraine67Central European countries142

4Lithuania581.63%12.45%Belarus32Western European countries121

5Belarus320.90%6.87%Moldovia1Middle East and Afrika14

6France300.84%6.44%CIS countries17738%Asia4

7Italy250.70%5.36%Bosnia & Herzegowina2Americas7

8Germany240.67%5.15%Latvia24

9Latvia240.67%5.15%Lithuania58

10Czech Republic230.64%4.94%Czech Republic23

11Slovakia170.48%3.65%Slovakia17

12Spain140.39%3.00%Hungary8

13United Kingdome120.34%2.58%Romania8

14Hungary80.22%1.72%Slovenia2

15Romania80.22%1.72%Bulgaria1

16Holland70.20%1.50%Central European countries14331%

17USA60.17%1.29%Switzerland1

18Belgium40.11%0.86%France30

19South Africa40.11%0.86%Italy25

20Turkey30.08%0.64%Germany24

21Bosnia & Herzegowina20.06%0.43%Spain14

22Egypt20.06%0.43%United Kingdome12

23Finland20.06%0.43%Holland7

24India20.06%0.43%Finland2

25Saudi20.06%0.43%Belgium4

26Slovenia20.06%0.43%Sweden2

27Sweden20.06%0.43%Western European countries12126%

28Taiwan20.06%0.43%Turkey3

29Bulgaria10.03%0.21%Egypt2

30Costarica10.03%0.21%Saudi2

31Israel10.03%0.21%Israel1

32Malta10.03%0.21%Malta1

33Moldovia10.03%0.21%UAE1

34Switzerland10.03%0.21%South Africa4

35UAE10.03%0.21%Middle East and Afrika143%

total3569100.00%-India2

total foreign46613.06%100.00%Taiwan2

Asia41%

USA6

Costarica1

Americas72%

dane (2)

0

0

0

0

0

0

dane

Belarus32

Belgium4

Bosnia & Herzegowina2

Bulgaria1

Costarica1

Czech Republic23

Egypt2

Finland2

France30

Germany24

Holland7

Hungary8

India2

Israel1

Italy25

Latvia24

Lithuania58

Malta1

Moldovia1

Poland3103

Romania8

Russia77

Saudi2

Slovakia17

Slovenia2

South Africa4

Spain14

Sweden2

Switzerland1

Taiwan2

Turkey3

UAE1

Ukraine67

United Kingdome12

USA6

business visitors3569

invitations1100

tickets1500

6169

PL


1Poland310386.94%Poland3103Polska3103

2Russia772.16%16.52%Russia77Kraje WNP177

3Ukraine671.88%14.38%Ukraine67Centralna Europa142

4Lithuania581.63%12.45%Belarus32Zachodnia Europa121

5Belarus320.90%6.87%Moldovia1Bliski Wschd i Afryka14

6France300.84%6.44%CIS countries17738%Azja4

7Italy250.70%5.36%Bosnia & Herzegowina2Ameryki7































Asia41%

USA6

Costarica1

Americas72%

PL

0

0

0

0

0

0

by type

PLotherother as % of total

biznes2368192044819%

press18117653%

kosmetologia71070461%

fryzjerstwo30229572%

3561

Wykres1

3103

466

dane (2)


1Poland310386.94%Poland3103Poland3103

2Russia772.16%16.52%Russia77CIS countries177Belarus

3Ukraine671.88%14.38%Ukraine67Central European countries142Belgium

4Lithuania581.63%12.45%Belarus32Western European countries121Bosnia & Herzegowina

5Belarus320.90%6.87%Moldovia1Middle East and Afrika14Bulgaria

6France300.84%6.44%CIS countries17738%Asia4Costarica

7Italy250.70%5.36%Bosnia & Herzegowina2Americas7Czech Republic

8Germany240.67%5.15%Latvia24Egypt

9Latvia240.67%5.15%Lithuania58Finland

10Czech Republic230.64%4.94%Czech Republic23France

11Slovakia170.48%3.65%Slovakia17Germany

12Spain140.39%3.00%Hungary8Holland

13United Kingdome120.34%2.58%Romania8HungaryBelarusIndiaSlovenia

14Hungary80.22%1.72%Slovenia2IndiaBelgiumIsraelSouth Africa

15Romania80.22%1.72%Bulgaria1IsraelBosnia & HerzegowinaItalySpain

16Holland70.20%1.50%Central European countries14331%ItalyBulgariaLatviaSweden

17USA60.17%1.29%Switzerland1LatviaCostaricaLithuaniaSwitzerland

18Belgium40.11%0.86%France30LithuaniaCzech RepublicMaltaTaiwan

19South Africa40.11%0.86%Italy25MaltaEgyptMoldoviaTurkey

20Turkey30.08%0.64%Germany24MoldoviaFinlandPolandUAE

21Bosnia & Herzegowina20.06%0.43%Spain14PolandFranceRomaniaUkraine

22Egypt20.06%0.43%United Kingdome12RomaniaGermanyRussiaUnited Kingdome

23Finland20.06%0.43%Holland7RussiaHollandSaudiUSA

24India20.06%0.43%Finland2SaudiHungarySlovakia

25Saudi20.06%0.43%Belgium4Slovakia

26Slovenia20.06%0.43%Sweden2Slovenia

27Sweden20.06%0.43%Western European countries12126%South Africa

28Taiwan20.06%0.43%Turkey3Spain

29Bulgaria10.03%0.21%Egypt2Sweden

30Costarica10.03%0.21%Saudi2Switzerland

31Israel10.03%0.21%Israel1Taiwan

32Malta10.03%0.21%Malta1Turkey

33Moldovia10.03%0.21%UAE1UAE

34Switzerland10.03%0.21%South Africa4Ukraine

35UAE10.03%0.21%Middle East and Afrika143%United Kingdome

total3569100.00%-India2USA


Asia41%

USA6

Costarica1

Americas72%

dane (2)

177

142

121

14

4

7

dane

Belarus32

Belgium4

Bosnia & Herzegowina2

Bulgaria1

Costarica1

Czech Republic23

Egypt2

Finland2

France30

Germany24

Holland7

Hungary8

India2

Israel1

Italy25

Latvia24

Lithuania58

Malta1

Moldovia1

Poland3103

Romania8

Russia77

Saudi2

Slovakia17

Slovenia2

South Africa4

Spain14

Sweden2

Switzerland1

Taiwan2

Turkey3

UAE1

Ukraine67

United Kingdome12

USA6

business visitors3569

invitations1100

tickets1500

6169

PL


1Poland310386.94%Poland3103Polska3103

2Russia772.16%16.52%Russia77Kraje WNP177

3Ukraine671.88%14.38%Ukraine67Centralna Europa142

4Lithuania581.63%12.45%Belarus32Zachodnia Europa121

5Belarus320.90%6.87%Moldovia1Bliski Wschd i Afryka14

6France300.84%6.44%CIS countries17738%Azja4

7Italy250.70%5.36%Bosnia & Herzegowina2Ameryki7































Asia41%

USA6

Costarica1

polish3103Americas72%

foreign466

3569

PL

0

0

0

0

0

0

by type

0

0

PLotherother as % of total

biznes2368192044819%

press18117653%

kosmetologia71070461%

fryzjerstwo30229572%

3561

general strategy the highest standard of service merit and technical services for participants, international network of professional agents promotional activities precisely aimed at different targets: exhibitors, visitors (business, professional, public) support of important governmental and business authorities ministry, business and cosmetics organisations attractive parallel program seminars, lectures, workshops, knowledge for managers as well as for cosmeticians and hairdressers: Cosmetology Congress Business Seminars YOU Professional SHOW the biggest hair fashion event in Poland participation in global alliances to strengthen the competitive position on such challenging market GLOBAL BEAUTY NETWORK (alliance with Messe Frankfurt)why interCHARM Polska?

Italy, Germany, France, Hungary, Russia, Ukraine, Turkey, USA, Taiwan, Korea, South East Asia why interCHARM Polska?international agents network

USA Atlantic Trade Pavilions, Inc. Jay D.W. BrownP.O. Box 447 Cabin John, Maryland USA 20818; express 150 Spa Drive, Annapolis, Maryland, USA 21403phone: 301-2290065; airbill: ++410 268 7925Fax: [email protected], BELGIUM, HOLLANDPromeeting 73 Rue Sainte Anne 75002 Paris, France Tel : 33 1 53 04 09 09 Fax : 33 1 53 04 99 69 [email protected] SOUTH EAST ASIA (CHINA, HK, THAILAND, MALAYSIA, VIETNAM, SINGAPORE, INDONESIA)System Techniques (HK) Ltd. [email protected]@netvigator.com TAIWANExcedo Int'l Co., Ltd. 8F., No. 6-4, Kung Fu North Road, Taipei, Taiwanphone: 886-2-27781402Fax: [email protected] agents networkHUNGARY, SLOVAKIA, CZECH REPUBLIC VITAM International Ilka u. 18.IV/5 1143 Budapest, Hungaryphone: +36 1 222 0978Fax: +36 1 273 1147 [email protected] interCHARM Polska?

internet professionally prepared website with ONLINE REGISTRATION direct mail campaigns marketing, selling, research and development divisions employees and core management Public Relations campaigns in branch and business, local and international press media patronage press (specialist and women magazines) and radio advertising campaign in press business and women magazines both domestic and international promotional materials highest possible standard ! personal contact with clients - (professional, experienced and friendly staff)promotion strategywhy interCHARM Polska?

www.intercharm.pland also: how to get to the fair (special offers available), where to stay - hotels where to eat well, what to see around and much more useful information

why interCHARM Polska?All there is to know about the fair, the exhibitors, and our partners, events, plans, exhibitors lists, interesting information, forms to download, electronic newsletter to subscribe, press corner for journalists, etc.! New design (from February 2005)! AND ONLINE REGISTRATION FOR VISITORS

ongoing direct mail 5 different campaigns throughout the year to reach 4 different target groups: business exhibitors manufacturers of end products, manufacturers of raw materials and packaging, marketing, selling, research and development divisions employees and core management visitors with focus on visitors from Eastern and Central Europe importers, distributors, wholesalers, retailers, key accounts decision makers and opinion leaders (governmental authorities, branch organizations) hairdressers beauticians publicpromotion strategywhy interCHARM Polska?

media cooperation cosmetic press (Polish and international) Kosmetyki & Biznes Kosmetyki Cabines Solarium Packaging Polska business press Trade Press (Detal Dzisiaj, Supermarket News, infoMakro) Business Week Polska radio / TV - business and news programmes, women channels internet portals Serwis Biotechnologiczny.pl, polki.pl, wiza.pl, tradepress.pl gazeta.pl, najpiekniejsza.pl, kobiety.pl, businesspolska.pl, kosmetyczki.net general media one of the biggest women magazine publishing houses in Poland Salon i Elegancja Kosmetyka I Kosmetologia Make Up Estetyka European Spa Magazine

Export Magazine Soap, Perfumery & Cosmetics Cosmetics in Russia Novosti w Mire Kosmetiki Kosmetichesky Rynok Segodnya other titles to be confirmedpromotion strategywhy interCHARM Polska?

introduction of two new own media titles by Polmedia Expo team! the best possible promotional tool addressed to prospect visitors cosmetic business newsletter professional magazine for hairdressers[polMEDIA expo ]promotion strategywhy interCHARM Polska?

cosmetic business newsletter monthly newsletter containing up-to-date information on cosmetic industry in Poland and around the world with the focus on Polish and Central European cosmetic markets addressed to producers of ultimate products, packaging and raw materials, distributors, exporters, importers, contract manufacturers, marketing specialists, trade organisations, wholesale and retail companies. the easiest and quickest way to access news, market research, laws and regulations, companies profile, statistics, events, trade press, associations, and everything about the infrastructure of perfumery and cosmetics market of Poland and Central Europe launch date Spring 2004promotion strategywhy interCHARM Polska?

Polish edition of international hair fashion magazine quarterly, luxury magazine for hairdressers and hairstylists one of the most respected magazines in Europe dedicated to hairdressing as one of the essential parts of fashion indispensable tool for professionals the latest information and worldwide trends in hairdressing ideas and secrets of hairdressing work the magazine makes the audience acquainted with fashion tendencies, presenting works of top stylists with coloured pictures of the world famous international and national shows and master classes with articles on peculiarities of hairdressing, different haircuts, new ideas and recommendations launch date -Spring 2005 the magazine is the organizer of a professional Hair Fashion SHOW held in the framework of interCHARM Polska exhibitionpromotion strategywhy interCHARM Polska?

information campaign during major international and local cosmetics trade events perfectly targeting companies interested in cooperation, new markets etc.: SALON JESIE - Warsaw IX 04 TAROPAK - Pozna IX 04 ESTETYKA Professionalissimus - Warsaw X 04 COSMO EUROPE - Warsaw XI 04 GLOBE HAIR SALON - Warsaw XI 04 CHI Warsaw XI 04 ESTETYKA MANUS - Warsaw XII 04 European SPA Exhibition - Monte Carlo I 05 BEAUTY WORLD - Frankfurt I 05 LES SPA Roma I 05 EXPOBEAUTY Moscow II 05 BEAUTY ZAGREB - Croatia II 05 BEAUTY Forum - Slovenia II 05 INTERCHARM UKRAINA - Kiev II 05 CINDIRELLA Vilnius II 05 BEAUTY International - Dsseldorf III 05 HAIR OPEN 12-13.03, Helsinki COSMOBELLEZA International Barcelona III 05 BEAUTY ASIA/SPA 6-8.03, Singapore International Exhibition Hair & Beauty - Plovdiv III 05 Guangzhou International Beauty Fair China III 05 COSMOPROF - Bologna IV 05 IN-COSMETICS - Berlin IV 05 PCI Europe Paris IV 05 interCHARM professional - Moscow IV 05 INTERBEAUTY - Bratislava V 05 BEAUTYWORLD - Dubai V 05 IDEAL BEAUTY - Petersburg V 05 BEAUTYWORLD Tokyo V 05 BEAUTY PRAGUE - IX 04 BEAUTY Slovakia - IX 04 COSMEETING - Paris IX 04 InterCHARM Russia - Moscow X-XI 04 SARMS 2004 - Riga XI 04 BEAUTY WORLD - Tallinn X 04 EMBALLAGE - Paris XI 04 SALON WIOSNA Warsaw II 05 BEAUTY FORUM Warsaw IV 05 LOOK - Pozna IV 05 AQUABUD (& Wellness) - Gdask IV 05promotion strategywhy interCHARM Polska?

information campaign for organizations and institutions Economic and Commercial Departments of Polish Embassies abroad foreign diplomatic Agencies in Poland Trade Commissioners Industrial and Trading Chambers in Poland and abroad, Cosmetics and Trading Associations information campaign carried out by our network of agents in the represented countries (Italy, Germany, France, Hungary, Turkey, Russia, Ukraine, Turkey, Taiwan, USA)promotion strategywhy interCHARM Polska?

patronateVice Prime Minister, Minister of Economy & Labour of Poland

support of Economic and Trading Divisions of Polish Embassies all around the world (information about interCHARM Polska on their web sites, published in their publications) organisation of trade missions from various countries in cooperation with the Ministry of Economy and Labour (Department of Foreign Investments and Export Promotion) support and co-financing trade missions from several central and eastern European countries adds prestige and helps receive better recognition by business and cosmetic press, various business organizations and public bodieswhy interCHARM Polska?

direct mailing campaign PR campaign in specialist press informational activities worldwide by agents network special offer to attract international visitors (additional reason why to come): special hotel rates (discounts from 15% to 50%) all hotel categories from to Polish Airlines PLL LOT official airlines of interCHARM Polska 2005, special offer for flights to and from Warsaw during the event special tourist events (with co-operation with Mazurkas Travel)visitor promotion strategywhy interCHARM Polska?

locationPRDZYSKEGO St. 12/14why interCHARM Polska?WARSAW INTERNATIONAL EXPO XXI CENTRE suitable for all kinds of exhibitions, conferences, seminars, meetings and banquets. covers 10,000 sq.m. of air conditioned, flexible exhibition space, with minimum height and weight restrictions. the halls are fitted with underground channels for all water, electricity and internet supplies, making almost any type of space arrangement possible. comfortable localization in Warsaw (5 min from the city center, 25 min from the international airport) 3 conference rooms can easily host up to 800 delegates.the most prestigious and innovative multifunctional centre in Poland

trade fair map sponsors, patrons, press, Ministry of Economy standreception hallinformation, registration and service pointhall 1a END PRODUCTShall 2cosmetics perfumery salon productshall 1b B2Bpackaging raw materials machineryhall 3b Professional hair fashion Showhall 3a - B2Bhairdressing solariumsNEW!SPA & Wellness zoneNEW!national pavilions Italy, Germany, France, Turkey, TaiwanNEW!why interCHARM Polska?

participants - forecast exhibitors approx. 250 business visitors 5.000 professional visitors 5.000 (cosmeticians, cosmetologists, hairdressers, manicurists ) public visitors ONLY SATURDAY AFTERNOON AND SUNDAY ~ 10-15.000 exhibit space gross 10.000 sq.m. why interCHARM Polska?

parallel program amazing year's event for hairdressers in Central Poland one-day stunning spectacle for professionals celebration of hairdressing art top-stylists work show date May 22, 2005 (Sunday)

why interCHARM Polska?hair fashion show

the most important cosmetology event of the year in Poland interCHARM Polska is the only organizer of educational events for beauticians that gathers more than 50% international lecturers international well known lecturers the best lecturers of Polish cosmetology no entry fees for pre-registered participants excellent technical conditions Congress Centre of EXPO XXI dates May 21-22, 2005 (Sat, Sun)

Cosmetology Congresswhy interCHARM Polska?

Can you afford not to be there? the only business oriented event for the whole beauty industry of Poland and whole Central European region. the only event in Poland visited by buyers (including key accounts) from Poland and neighbouring countries the only event in Poland visited by importers and distributors from Central and Eastern Europe a global brand well known all over the world already interCHARM (Russia, Ukraine, Poland) is a synonym of quality and the guarantee of effective trade event Cosmetology Congress and business seminars highest educational standards, international speakers and most famous polish speakers You Professional Show the great hair fashion show with top stylists, master classes, happenings perfect location EXPO XXI Centre the most modern exhibition centre in PolandsummaryinterCHARM Polska is:why interCHARM Polska?

let us welcome you at EXPO XXI Centreon May 20-22, 2005

the only business trade fair for the cosmetic industry of Central Europe

Polmedia Expo Sp.zo.o. Jubilerska St. 10 / 116 04-190 [email protected]: +48 22 611 62 05-07Fax: +48 22 673 18 50Anna Dabkowska Sales [email protected]:for more informationsales:visitor promotion:promotion/public relations:Dominika Pawelec Marketing Communication [email protected] Kotowicz Project ManagerMarketing Communication [email protected] WasilewskaSales Asistant [email protected] Laszkowska PR ManagerMarketing Communication [email protected] GodekCommercial [email protected]

Documents

presentation of international cosmetics trade fair concept and program