Presentation MARKETING by Ashutosh Kumar Singh

8/7/2019 Presentation MARKETING by Ashutosh Kumar Singh

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TATA TEA

PROBLEM:

1)They were unable to aware rural peopledue to the lack of purchase capacity of the

rural people.

2)Registration and voting isthrough internet.



BOUNDARY LIMIT:1)People who buy the product only came to

know about the campaign in detail and it is

basically through internet. so the personwho can¶t surf internet or who don¶t haveinternet knowledge unable to know aboutthis campaign ³JAGO RE´. Especiallyhousewives.

2) They only target the youth of the country.

3)In advertisement all the thing are not clear.



ASSUMPTION:

1)In India a time consuming voting

registration.

2)People are not aware about the voting

procedure.

3)A person who are registered can onlyvote.

4)A person can vote one at a time.



POSSIBLE SOLUTION:

1)Set booth in rural area who can provide full

knowledge about the campaign.

2)The price of product should be curtail so that therural people can purchase it.

3)Educating both rural people and housewives for the

knowledge of internet so that they can use.

4)Should be more and more advertisement, not only

during election time that as well.



BEST SOLUTION:

The best solution is to set up booth in rural

area and provide full knowledge regarding

this campaign as well as the important of

election in India and for the right and

benefit of the election.



IMPLEMENTATION:

This campaign is undertaken by ́ TATA TEAµ

and ´JANAAGRAHAµ (non-profit institution).

So they can easily set up booth in rural area and they have to give very much effort in

setting up a booth for the knowledge of the

election, internet and also for the ´JAGO REµ

campaign. If they set up booth in rural area then they will hired people which will again be

helpful to reduce unemployment to some

extend.



PRINCIPLE:

The first principle of management planning is used.

Planning means ³future course of action´. If planning isnot done properly then only ³TATA TEA´ will able toeducate more and more people through advertisement or to setting up booth to which will help rural and young

people to know their right and importance of electionwhich will also help the TATA TEA to achieve the goal i.e.maximum profit by satisfying consumer and satisfyingnation by making people aware about voting and it moredemocratic.



CONCLUSION:

F inally we conclude that is very important for all the people of

each sector to know their right, duties and importance of

election. If we understand what is our right than it is our foremost duty to go and vote rather than staying back at

home and enjoy the day as a holiday. If don·t vote than we

have not any right to say something about government

because if we haven·t vote how can we expect the thing to

be change. So it our foremost duty to go and VOTE.

´JAGO INDIA JAGOµ

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Presentation MARKETING by Ashutosh Kumar Singh