ENGLISH LANGUAGE IN INTERNATIONAL COMMERCE AND MEDIA COMMUNICATIONS:

ENGLISH LANGUAGE IN INTERNATIONAL COMMERCE AND MEDIA COMMUNICATIONS:

'BREAKING THE ICE'INFORMAL INTRODUCTION.LECTURE 1

Informal introduction by the lecturer: Educational experience and teaching background etc1About myself:Hello ladies and gentlemen, a warm welcome to you all! I would just like briefly to introduce myself.I have worked in the field of education for a number of years in a total of seven countries world wide. I am fully qualified to teach all ages, including adults. Which I specialize in and have much experience of English teaching in different cultural settings.

Some of the countries I have lectured in are: London, UK, Quebec, Canada, Istanbul, Turkey, Cairo, Alexandria and Upper Egypt, Saudi Arabia, Tunisia and Malaysia. I hope to extend my teaching capacities and cultural experiences to include more of the far east. I am very happy to be with you for the start of your English Language in International commerce and Media Communications Course. I wish you all a pleasant learning experience.

ABOUT MYSELF: Lecturer to give an interesting introduction of him/herself. 2LECTURE 1. COMPONENTS:

STUDENT 'SELF EVALUATION' FORMS. (To be distributed at the first seminar)Reading of the 1st lecture: content as follows:PHONOLOGY AND MORPHOLOGY.LEXIS.COMPETENCE AND PERFORMANCE.CREATIVITY AND LANGUAGE SKILLS.

LECTURE ONE: CONTENT COMPONENTS OF: DISTRIBUTE STUDENT EVALUATION FORMS.3The British System of Phonetics:The British phonetic system is completely different from any other 'sound system' such as Arabic or French. The French for example, put 2 ee's together making a longer e sound; The English language uses BOTH a single short e sound in its alphabetic system AND THE DIPHTHONG. This long, double ee sound is termed in English as a diphthong or 2 vowels together. This double ee or diphthong is again used in the Arabic language as ee as in fee.

The British phonetic system is completely different from any other 'sound system' DIPHTHONG ( 2 VOWELS TOGETHER).4Phonology: A basic Sound SystemPhonology or the basic 'sound system of a language, precedes the grammatical rules or structure when we begin to learn it, as we know. Also used in the 'sound structure' of English are morphemes. Many morphemes can make words by themselves, pig, bark, like, mother, salt, cherry, tall, please, hard, super, hero and play are some examples of this.Other morphemes are only ever used as parts of words: s, ed, un, ly, hood, y, err, dis, ship, es, er. These we call bound morphemes.

Phonology or the basic 'sound system of a language, Many morphemes can make words by themselves, pig, bark, like, mother, salt, cherry, tall, please, hard, super, hero and play are some examples of this.5Bound versus Free Morphemes:It is easy to confuse some bound morphemes with free morphemes. For example, English has free morphemes 'HOOD' (a head covering) and 'SHIP' (a sea going vessel). It also has the bound morphemes '- SHIP' and '-HOOD', that are both used to form nouns. 'HARDSHIP' means a state of deprivation or difficulty, 'Hardship, means something different from a sea going vessel that is difficult to sail.

It is easy to confuse some bound morphemes with free morphemes. For example, English has free morphemes 'HOOD' (a head covering) and 'SHIP' (a sea going vessel). 6Bound Morphemes:BUT: MOTHERHOOD means the state of: 'BEING A MOTHER' not the HOOD or head covering a mother might wear. It is also easy to confuse a single morpheme like HAMMER with a bound morpheme, such as '-er' that is used to create nouns agency (as in play and player) or adjectives of comparison or degree (tall, taller) Bound morphemes have two functions. One is to act as a grammatical marker, giving information about number, verb tense, aspect and other grammatical functions. These are INFLECTIONAL MORPHEMES. Examples are: -s, -ed, -er, (comparative) es. The second function or these INFLECTIONAL MORPHEMES are when they become DERIVATIONAL MORPHEMES examples are: un-, -ly, -hood, -y, dis-, -ship, -er (to create a noun of agency)

Bound morphemes have two functions. One is to act as a grammatical marker, giving information about number, verb tense, aspect and other grammatical functions. These are INFLECTIONAL MORPHEMES. Examples are: -s, -ed, -er, (comparative) es. The second function or these INFLECTIONAL MORPHEMES are when they become DERIVATIONAL MORPHEMES examples are: un-, -ly,

-hood, -y, dis-, -ship, -er (to create a noun of agency)

7WHAT ARE WORDS MADE OF?

Some questions about words like 'what is a word?' might be answered by looking at ways in which words in the English language are structured. THE STUDY OF THE STRUCTURE OF WORDS IS CALLED MORPHOLOGY.Most users of English would assume or think that WORDS are the smallest units of language to carry meaning, this however is not necessarily the case, which makes questions such as 'WHAT IS A WORD?' even more difficult to answer.

THE STUDY OF THE STRUCTURE OF WORDS IS CALLED MORPHOLOGY.

8LEXIS:

Put simply lexis is just a stock of words or the level of words consisting in a vocabulary. As LEXICOGRAPHY means 'THE ART AND PRACTICE OF MAKING A DICTIONARY.LEXICAL FUNCTIONAL GRAMMAR:Is a theory of grammar, developed in the 1980's, which as its name implies attaches more importance to the LEXICON and less to purely SYNTACTIC RULES, 'WHAT DOES SYNTACTIC OR WHAT IS SYNTAX? This simply means SENTENCES!

As LEXICOGRAPHY means 'THE ART AND PRACTICE OF MAKING A DICTIONARY.

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COMPETENCE AND PERFORMANCE:

'WHAT IS COMPETENCE?'Answer: Knowledge of language and shared knowledge! 'WHAT IS PERFORMANCE?'Answer: Ability and use of language, in the REAL WORLD.BUT: Language of PERFORMANCE is: SLANG or COLOQIALISMS, or put simply, it is commonly known by another name as: STREET LANGUAGE.E.G. Cockney (which means a citizen of London, England) COCKNEY RHYMING SLANG: E.G. APPLES AND PAIRS, spoken to mean: STAIRS. Or, PLATES OF MEAT, used in this type of slang to mean FEET!

Answer: Knowledge of language and shared knowledge! 'WHAT IS COMPETENCE?

'WHAT IS PERFORMANCE?'Answer: Ability and use of language, in the REAL WORLD.10Slang, Colloquialism or Basic Street Language: Often slang is completely ignoring or disrespecting the basic rules of grammar. BUT: As all language is destined to change over time, this is becoming less and less important to us especially in a BUSINESS SENSE. BUSINESS TERMINOLOGY OR TALK CONSISTS OF: Slang termed as technical language or jargon. This is to say that whatever field you work in you will eventually learn words and sentences related to you job. E.G. Medical or legal jargon or terminology.CREATIVITY AND LANGUAGE SKILLS:Your creativity or natural ability to learn is coming to you as a gift! So in this course I want you to use it joyfully and please don't be shy to make mistakes, which is something we all do! 'TO ERR IS HUMAN' This QUOTE is taken from very old English language, Put simply it means 'WE CAN ALL MAKE ERRORS OR MISTAKES.

Your creativity or natural ability to learn is coming to you as a gift! So in this course I want you to use it joyfully and please don't be shy to make mistakes, 11Conclusion:The Art of Conversation:Speaking in Seminars! Instinct and first judgment are closely linked to your natural ability or creativity. Free and keen use of CREATIVITY will strongly help you to become good conversationalistwhen speaking in English. So PLEASE SPEAK UP! But only in seminars not in the lectures thank you for your politeness. One of the aims of this course is to allow you to learn to think in English as well as enjoy conversation..

A Final Reminder!A REMINDER: PLEASE ALWAYS! BRING YOUR LECTURE NOTES, TO THE FOLLOWING SEMINAR. YOU WILL NEED THEM FOR GROUP DISCUSSIONS AT THE SEMINARS.Thank you very much for coming, I will see you all at your first seminar this week. Goodbye:*

END OF LECTURE ONE.