Presentation Learn for live

Kathy Terenstra

2012

Program

• Who am I?• Introduction Noorderbreedte• Noorderbreedte State franchise

formule• Targets 2012-2017• Questions

Noorderbreedte bv

• Organization in care for elderly• 14 Nursing homes in Friesland• for ZZP 1 till 10 (light till heavy

care)• - homes for ZZP 1 t/m 4

- homes for ZZP 5 t/m 10• Living and care paid by

government

Arise of Noorderbreedte State (NBS)

• Because of the ageing of population

• Future: Shift in care, need of more nursing home beds for heavy ZZP

Need of NBS because:• No more nursing homes build• Government: Separation living

and care• Need of small-scale elderly

care• Space for entrepreneurship in

care

For who NBS?

For those elderly who could live at home with home care from ‘thuiszorg’ organizations but…

1) They feel lonely2) They feel not safe3) They do not look after themselves

good enough

Noorderbreedte State• Permanent residence

• temporarily residence

• daytime activity

Noorderbreedte State-formule

• Small care for elderly in their own village/ neighborhood

• For helpful elderly (ZZP1 till ZZP4)• Care is paid by government• Rent en service is paid by resident

itself

NBS-establishment

• In small villages• Between 700 à 1000 m2

• Suitable for living sheltered with guidance and normal care

• 12 - 18 places• 1,5 - 2,5 employees• Exploitation on the basis of

franchise

The franchise cooperation

• Franchisor

– Set formula available– supports, facilitates and coaches

de franchisee– Checks the quality

The franchise cooperation• Franchisee

– Uses the trade name– Fits the formula– Endorses the vision of

Noorderbreedte BV

4 Phases NBS

phase 1 acquaintance with franchisee Do we fit together?

phase 2 for agreement Business case, ‘go’ or ‘no go’

phase 3 preparatory phase Franchise agreement. Building the establishment

phase 4 Start Noorderbreedte State Opening, franchise handbook.

Actions in 2011 - 2017• Internal organization• 1 to 15 establishments • Recruiting potential

franchisees

Noorderbreedte State

questions?