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•The blue, white and orange contrasts well together because it is a bright and
eye catching color scheme.
•Each picture is taken from a medium shot so you as the reader can see what they are doing and the purpose for the
photo.
•The editor has put the buzz word ‘Free’ in bold letters to attract the target
audience because they will want to read something they don't have to pay for
•The magazine has hyperlinks at the bottom of the page so that when the
students or parents get home they can access the schools website online to find out more information such as the schools number to contact, oncoming events and
much more and this makes the reader feel important because they can ask there own questions and get involved
themselves
First Front Cover Deconstruction
• · The slogan 'September Issue' has been situated obscure on the front cover which is going
against the codes and conventions but for a good
reason because many parents will know the logo from previous
letters therefore the school could easily get away with it
• This magazine front cover's layout isn’t squashed together
and everything fits well in its place so the target
audience can read everything more clearly
• Overall I like this magazine front cover because the
colour scheme fits well and there is enough edits on the
page to attract the target audience because if there is
too little it doesn't look professional but if there is too
much you don't read the information that could be
important.
Second Front Cover Deconstruction
• The magazine does not display any content therefore the parent or
student will not know what they are reading
•· This front cover does not show a date when it was published which could mean that the magazine now
contains old news
• · The colours scheme for the front cover is too pale meaning you
cannot see the name of the school. If they had used a darker background
the wording would be more eye-catching
•There are too many photographs and no explanation of what they are which
does not appeal to the target audience
• However the colour scheme is appealing because blue and white
connote joy and calmness showing the students would enjoy
learning at this facility
• ·I do not like this magazine front cover for many different
reasons that I have stated above, the difference
between this front cover and the previous one I
deconstructed is that the only writing displayed on this
magazine is blurry and hard to read whereas the other has clear writing which stands out on the page to grab the target
audiences attention to read more. The similarities in both magazines is that they both show their locations in their
pictures of the students being productive and enjoying their school life which will want a parent to send their kids to
this school also.
Third Front Cover Deconstruction
• The masthead gives the reader a perspective of what the magazine could be about
because red is a connotation of adventure and catches the
readers eye.
• It is a uplifting colour scheme especially with the pictures showing everyone smiling.
However the pictures only display females therefore suggesting this
school is single sex.
• . Also it is apparent that this school could issue their
magazine every month as it displays ‘November 2009’ underneath the masthead.
• It can be suggested that this magazines target audience is
more for students and not parents. This is shown by the dialogue only displaying many insights of the schools events such as ‘After-School Clubs’.
• The slogan ‘Exclusive photos from Kew Gardens’ has been placed obscurely which goes
against the codes and conventions but in a good way because it adds an educational
slant to the magazine
• The different shapes around the dialogue show that the magazine has had a lot work dedicated to it
therefore the target audience respect it more and could attract their attention as there is more
interesting information displayed.
First Contents Page Deconstruction
•Using the numbers next to the dialogue and pictures goes
with the codes and conventions of magazines
because the target audience will know what page to turn to
for the information they want to read
• The masthead 'Contents' is put in bigger writing and in a different font to show it has a
higher position than the rest of the dialogue because its what
the target audience look at before they read on
• The editor has situated the writing down the side of the
page to make it more aesthetically pleasing for the
target audience. This also links in with the codes and
conventions because you never see the dialogue in the
middle of the page.
• The colours green, red and white are uplifting colours and symbolise the general
feeling throughout the magazine
• Each photograph that is shown on this page has a different purpose behind it which interests the reader because they don't always want to look at the same type of photo of students
working, its better to show photos of places they could
go and what type of things students could do in
the lesson
•However the only thing that isn't mentioned on this
contents page is an introduction of what is
featured and usually this is written by the editor and situated either at the top
corner of the contents page or at the bottom corner.
Second Contents Page Deconstruction
• This colour scheme can be a connotation of
wealth and luxury, this could suggest to the
target audience that the students do very well in their studies and it is a professional working
environment. The picture situated in the left hand
corner can also back this point up as they are
dressed smartly which would attract parents attention to send their
children to this facility.
• I think that this magazines target
audience is for older students because it
doesn't show an element of fun in the colour
scheme and the whole layout in general is for this target audience as they would appreciate it
more.
•The colour scheme is very professional as the black
and white combined together make the
magazine look more formal and could be a connotation
the overall school environment
• The masthead isn't as eye-catching as most which goes against the codes and conventions which could be
an advantage because it makes the magazine look
more individual.
• A disadvantage of this contents page is it doesn't display an introduction to
the magazine, this is usual situated at the right hand
corner and is written by the editor.• The layout seems a bit basic and
straight forward however this makes it look more organised and more easier
to read by the target audience
Third Contents Page Deconstruction
• The school’s logo has been situated obscurely on this contents page
which does not fit with the codes and conventions. By doing this the editor has made the page look
crowded and off-putting to the target audience.
• The editor could have enlarged the logo to show
its importance to the school so the target
audience remember it
• The target audience of this magazine could be
aimed at a variety of ages because some of the
dialogue is directed at the students such as ‘Year 11 Prom’ but also aimed at
the parents/guardians with mentioning ‘Anti-Bullying
at Brakenhale.
• The underlining the second half of the masthead it
reminds the read that the information located inside is
directly about the school.
• The use of symmetry with the dialogue being in purple and red fits in with the codes
and conventions because the page looks well
organised
• However this editor has got scattered dialogue which doesn't look in place as
some writing is larger then others and looks clustered.
• The slogan at the bottom of the page ‘Learn- Achieve-
Succeed’ suggests how past students have achieved and could connotate the schools
overall performance.