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    Chapter 6

    Human Resources in theEntrepreneurial

    Organization:The Creative Individual

    By Philippe Birker

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    Section II

    Creating the Entrepreneurial Organization

    Copyright (c) 2007 by Donald F. Kuratko All rights reserved.

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    The Creative Individual in a Company

    The Arenas in Which People Are Creative at WorkThe Arenas in Which People Are Creative at Work

    Idea CreativityIdea Creativity Material CreativityMaterial Creativity

    Organization CreativityOrganization Creativity

    Relationship CreativityRelationship Creativity

    Event CreativityEvent Creativity

    Inner CreativityInner Creativity

    Spontaneous CreativitySpontaneous Creativity

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    The Creative Individual in a Company

    Three components of successful creativityThree components of successful creativity

    in organizations:in organizations:

    ExpertiseExpertise

    MotivationMotivation

    Creative thinking skillsCreative thinking skills

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    Creative thinking exercise

    What is the first opposite word that springs

    to mind when hearing those terms:Night

    Smart

    Heavy

    Three more opposite words

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    Exercise number 2

    What do you see?

    Three colouredshapes, green circle

    with a diagonal line

    Green forbiddenroad sign

    Bearded face

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    The Creative Process

    (Van Oech)

    preparation

    frustration

    incubation

    illumination

    elaboration

    (Strickland &

    Carlson)

    exploring what

    you have and

    what you need

    inventing ideas

    while roaming

    beyond the obvious

    choosing the idea or

    combination that

    holds the most

    promise in terms of

    strengths and

    weaknesses

    implementing,

    trying, evaluating

    (Ray &

    Myers)

    information

    gathering

    digestion

    of material

    incubation

    or forgetting

    the problem

    inspiration

    implementation

    (Kuhn)

    problem

    recognition

    naive incubation/

    gestation

    information search

    and preparation

    knowledgeable

    incubation/gestation

    alternative solution

    formation

    alternative solution

    evaluation

    chosen solution

    implementation

    feedback andevaluation

    (Rickards)

    preparation

    incubation

    insight/

    inspiration

    validation

    (Kao)

    interest

    preparation

    incubation

    illumination

    verification

    exploitation

    (Miller)

    be aware

    of your complete

    current situation

    be persistent

    In your vision

    perceive all your

    alternatives

    entertain

    your intuitive

    guidance

    assess and select

    among your

    alternatives

    be realistic in

    your actions

    evaluate your results

    Different Views of the Creative Process

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    The Creative ProcessA fiveA five--stage approach encompasses thestage approach encompasses the

    similarities across the seven previously listedsimilarities across the seven previously listed

    viewsviews Preparation stagePreparation stage

    Frustration stageFrustration stage

    Incubation stageIncubation stage Illumination stageIllumination stage

    Elaboration stageElaboration stage

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    The Creative Blocks

    The right answer

    Thats not logical

    Be practical

    Follow the rules

    Avoid ambiguity

    To err is wrong

    Play is frivolous

    Thats not my area

    Dont be foolish

    Im not creative

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    The Creative BlocksThese creative blocks originate from three sourcesThese creative blocks originate from three sources

    in the realm of corporate entrepreneurshipin the realm of corporate entrepreneurship

    Employees impose the blocks on themselvesEmployees impose the blocks on themselvesbased on their own perceptionsbased on their own perceptions

    Fellow employees impose them on their coFellow employees impose them on their co--workersworkers

    The workplace itself is a source of blocksThe workplace itself is a source of blocks

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    Difference AdultChild

    tim brown on creativity and play

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    Creativity Techniques and Creative Quality

    Three standards to consider whenThree standards to consider when

    judging ones creativityjudging ones creativity

    Overt benefitOvert benefit

    Reason to believeReason to believe

    Dramatic differenceDramatic difference

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    Motivating Entrepreneurial Behavior

    KEY;

    PC: Personal Characteristics of the Entrepreneur

    PG: Personal Goals of the Entrepreneur

    BE: Business Environment for the Entrepreneurial Idea

    IDEA: The Entrepreneurial Idea

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    The Entrepreneurial Personality

    Common Traits and Characteristics Associated with the

    Entrepreneurial Individual

    Drive to AchieveInternal Locus of Control

    Calculated Risk-taking

    Tolerance of Ambiguity

    Commitment/Perseverance/DeterminationIndependence

    Self-confidence & Optimism

    Tolerance for Failure

    Persistent Problem SolvingOpportunity Orientation

    Integrity & Reliability

    High Energy Level

    ResourcefulnessCreativity & Innovativeness

    Vision

    Team Building

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    Are Corporate Entrepreneurs Different?

    Corporate entrepreneurs:Corporate entrepreneurs:

    Not necessarily the inventors of new products,Not necessarily the inventors of new products,

    services, or processesservices, or processes

    Turn ideas or prototypes into profitableTurn ideas or prototypes into profitable

    realitiesrealities

    Drivers behind the implementation ofDrivers behind the implementation of

    innovative conceptsinnovative concepts

    Team buildersTeam builders

    Ordinar eo le who do extraordinar thin sOrdinar eo le who do extraordinar thin s

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    Are Corporate Entrepreneurs Different?Entrepreneurial action can be described best inEntrepreneurial action can be described best in

    terms ofterms ofconceptualizationconceptualization and thenand then

    implementationimplementation

    ConceptualizationConceptualization dreamingdreaming

    ImplementationImplementation doingdoing

    Corporate entrepreneurs must be well skilled inCorporate entrepreneurs must be well skilled in

    both of these dimensionsboth of these dimensions

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    Are Corporate EntrepreneursD

    ifferent?The Corporate Entrepreneurial Framework

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    Categories of EntrepreneursCharacteristic Traditional

    Manager

    Entrepreneur Corporate

    Entrepreneur

    Primary motives Promotion, power Freedom, self-

    motivated

    Freedom, corporate

    resources

    Time orientation Weekly annual

    planning

    5- to 10-year growth

    guides

    End goal of 3-15

    years

    Tendency to action Delegates action,

    supervise/reporting

    Self-involved in all

    facets

    Self-involved but

    tends to delegate

    Skills Professional

    management

    Intimate knowledge

    of business

    Very much like the

    entrepreneur

    Focus of attention Events inside

    corporation

    Technology and

    marketplace

    Insiders and

    customers

    Attitude towards risk Cautious Likes moderate risk,

    expects to succeed

    Sees little personal

    risk, not afraid ofbeing fired

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    Categories of Entrepreneurs

    Miner (1996) concludes that four differentMiner (1996) concludes that four different

    types of entrepreneurs existtypes of entrepreneurs exist The Personal AchieverThe Personal Achiever

    The SuperThe Super--SalespersonSalesperson

    The Real ManagerThe Real Manager

    The Expert Idea GeneratorThe Expert Idea Generator

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    Critical Roles in Corporate EntrepreneurshipIndividuals within a corporate entrepreneurshipIndividuals within a corporate entrepreneurship

    environment must take on one or more ofenvironment must take on one or more of

    these roles on a regular basis:these roles on a regular basis: InitiatorInitiator

    *Sponsor/Facilitator*Sponsor/Facilitator

    *Champion*Champion

    Innovation MidwifeInnovation Midwife

    SupporterSupporter

    ReactorReactor

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    Critical Roles in Corporate EntrepreneurshipFifteen key roles that must be filled by the championFifteen key roles that must be filled by the champion

    Researcher/analyzerResearcher/analyzer

    Interpreter/strategistInterpreter/strategist

    Visionary/inventoryVisionary/inventory

    Catalyst or leaderCatalyst or leader

    EndorserEndorser

    Team playerTeam player

    Resource providerResource provider

    Problem solverProblem solver

    CoordinatorCoordinator NegotiatorNegotiator

    PoliticianPolitician

    Change managerChange manager

    MissionaryMissionary

    OpportunistOpportunist

    Critic/judgeCritic/judge

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    ood for thought

    Final thoughts

    Awetuh Project

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    Questions?