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May 2016 Rob Koenraads - Founder - Medix
@RobKoenraads @Medixpublishers
Agenda
ProfileStart MedixMedZineLabelsInternationalisationMarketingSales
41 Married4 kidsHEAO- CE > Inter. marketingOxford University > Business
Studies
• Mexx Retail• Xerox• Experian• DHL• sokkenkopen.nl• handsomekids.nl • Start up Medix- founder
Rob Koenraads
Our vision is that targeted communication is necessary to provide added value within healthcare. Our mission is to take the lead in targeted communication within healthcare through connecting stakeholders.
• Start 2009 at home
• 2010 Amsterdam, 4 FTE
• Launch MedZine
• 2013 12 FTE
• 2013 and 2014 FD Gazellen Award
• 2014: top 3 LOF Award
• 2014: Best Mobile App
• 2015: 16 FTE
Pete Cashmore - CEO
The best ideas arise in the shower
Someone who plans and oversees the arrangement, cataloguing, and exhibition of
collections. He or she describes and analyzes valuable objects for the benefit of
researchers and the public.
Curator
Content is king
Content
Created Aggregated Curated
Participation
Content
Audience
Objectives Messag
e
Engagement
DiscussionLoya
lty
Participation
‘Every company needs to become a media company’
- Tom forumski
A selection of the 4700 journals & magazines in MedZine
The MedZine application offers HCPs:
• Real time and personalized updates of the international literature
• From 4700 journals and magazines worldwide• Country specific sources• Independent editorial board• Semantic content• For their field(s) of interest • Available for iOS, Google Play Tablets/ smartphones and
desktop
Figures
• 22.000 HCPs ( 40%)• 2% Android • 60% mobile- iOS • No Facebook• Email • GPs & Internist
Different types of content
Customers
Future
‘ The Dutch Minister of Health, Welfare and Sport, Edith Schippers, has set the goal to provide online care via telecommunication for everyone who receives care and support at home’ _
According to Trendition (Nictiz en REshape/Radboudumc) and Deloitte is WhatsApp not ensured.
Strategic outreach MedZine News
Business Value
Worldwide from an information to a knowledge proposition within 5 years
Knowledge
Reach the top 3 medical information brands for
apps within 3 years
Top 3
Internationalisation
Personalization
Cross servicing
Goal: 5 countries to 5,000 users
within 1 year
Roll out
Brand transformationNumber of users
1
3
5
From information to knowledge ‘More personalized information
and more user engagement, makes knowledge more specific.’
2
4
Internationalisation
• Easy scalable• Data swipe• Local app ( language) • PR• Press Release• Local Pharma/ HQ• $$ Investment (!)
More ways to connect
Marketing HCPs
• Direct Mailing• Soc. Media• Boots• Societies• SEO-SEA• Promo team• Sales Force pharma• PR
Expected indication(s) for X and needs unsatisfiedOngoing phase 2B - 3 study informationAny publication XSubmission to EMA and/or FDAFDA priority review status when applicable
1. Premarketing
Expected EMA approval Approval & availability + BrandnameExact indication(s) Dosing scheme Reimbursement statusNew combinations with other oncology productsAny publication re venetoclax but linked to brandname
2. Launch
New information on reimbursementChange from 3rd line to 2nd line treatmentAdvertisement & AdvertorialNew studies with new treatment combinationsCase studiesProduct reviews
3. Growth
AdvertisementAdvertorialNew publicationsCase studies
4. Maturity
Repeat relevant options from launch phase
5. Line extension
Advertisement - brand name reminders
6. Decline
OPTIONS IN THE DIFFERENT PHASES OF THE PLC
Marketing Pharma
• Email campaigns• Soc. Media• Boots• SEO-SEA• Sales team• breakthroughemail.com• saleshacker.com• Sidekick• pharmamarketeer.nl
| Keizersgracht 317A | 1016 EE | Amsterdam | The Netherlands
Thanks, visit us if you like!
www.medixpublishers.nl
Rob Koenraads - CEO - Medix @RobKoenraads
@Medixpublishers
