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Ant-RepellentGroup 28Alan Try Putra SamadCharlie HutajuluGabriela PutriGifari SetyarsoUmar Putra Syahrudin

INTRODUCTIONBACKGROUNDFormulation & Identification of ProblemsTo cover the weakness of the existing Ant Repellent product&fulfill some additional needs of And Repellent consumerWorks Ineffectively, Leaving Stain, Some products will produce unpleasant fragrance&solve those problems at onceLimitationThe problems about chemical product design are limited by:

LITERATUREWhat is Ant?Ants are insects from formicidae family, hymnoptera orderAnts create colonies that has range in size from dozens of individuals that occupy a small natural cavities until a big organized colony with millions of individualsSome species are considered as pestsThe natural adaptive characteristic of ants makes them hard to extinguishedGoalKeeping the important things such as food, furniture, and also ourselves from the harm of the ants with a product which repels the ants without any negative side effectsRaw Materials and ClassificationsGels and BaitsNatural materialsBoric acidMethophrene dan pyriproxyfenHydramethylnonNeonicotinoidsAvermectinFipronilMetaflumizone(S)-IndoxacarbFenoxycarbSpray Aerosol and FoggerNatural materialsPyrethroidOrganophosphate dan carbamate

BenchmarkProductsBagus Kapur AjaibPrice : $1.2Characteristic : Solid, Not easy to use, Easily found.Market : House wife (Household)Chemical Substance(s) : DeltamethrinHazard : Health effect in neuron systemSelling Country : Indonesia

Figure 1. Photograph of Ant Repellent ProductElectronic Ant RepellentPrice : $39.95Characteristic : Use ultrasonic and ionic waves, Easy to use, Hardly found.Market : House wife (Household), OfficeChemical Substance(s) : -Hazard : -Selling Country : America

Figure 2. Photograph of Ant Repellent ProductBaygonPrice : $3.4Characteristic : Spray, Easy to use, Easily found.Market : House wife (Household)Chemical Substance(s) : Propoxur and TransfluthrinHazard : Asphyxiation, Health effect in neuron systemSelling Country : Indonesia Figure 3. Photograph of Ant Repellent Product

NEEDS and IDEASFinding NeedsDirect Market AnalysisBy doing surveys with consumers.

Indirect Market AnalysisFrom information sources like internet and another media.Survey Results

Interpreting NeedsNeed NumberCustomers StatementsCustomers Needs1The ant-repellent shape is not bigThe ant-repellent has a small shape2The ant-repellent price is not too expensiveThe ant-repellent has affordable price3The ant-repellent doesnt took time to reactThe ant-repellent has a quick action4The ant-repellent should have a powder or chalk shapeThe ant-repellent has a solid shape5It has spray mechanismThe ant-repellent has a spray mechanism6The ant-repellent has a strong scentThe ant-repellent has a pleasant smell7The ant-repellent should not irritate the skinThe ant-repellent is safe for skin8The ant-repellent is not hard to operateThe ant-repellent is user friendly9The ant-repellent should not harm the environmentThe ant-repellent eco-friendly10The ant-repellent should works not only for antsThe ant-repellent is multi-function

Need NumberCustomers StatementsCustomers Needs12It should not leave stain when usedThe ant-repellent is stainless when used13It should easy to bring everywhere I goThe ant-repellent is easy to carry14It should not hard to clean the residueThe ant-repellent is easy to clean15The product can keep the ants awayThe ant-repellent is durable16It should works like camphorThe ant-repellent has camphor mechanism17The product can be applied to skinThe ant-repellent is lotion18The ant-repellent is not hard to find in the marketThe ant-repellent is easy to find in the market19It should use electricity to workThe ant-repellent has an electric mechanism20The product should not harm the lungsThe ant-repellent is safe for respiratory system

List of NeedsNeed NumberCustomer's NeedsRank1The ant-repellent has a small shape32The ant-repellent has affordable price53The ant-repellent has a quick action54The ant-repellent has a solid shape25The ant-repellent has a spray mechanism46The ant-repellent has a pleasant smell47The ant-repellent is safe for skin58The ant-repellent is user friendly49The ant-repellent eco-friendly510The ant-repellent is multi-function3

Need NumberCustomer's NeedsRank12The ant-repellent is stainless when used413The ant-repellent is easy to carry314The ant-repellent is easy to clean315The ant-repellent is durable316The ant-repellent has camphor mechanism117The ant-repellent is lotion118The ant-repellent is easy to find in the market519The ant-repellent has an electric mechanism120The ant-repellent is safe for respiratory system5

Grouping All the NeedsNeed NumberNeed DescriptionRankShape19The ant-repellent has an electric mechanism14The ant-repellent has a solid shape25The ant-repellent has a spray mechanism416The ant-repellent has camphor mechanism117The ant-repellent is a lotion1Market2The ant-repellent has affordable price518The ant-repellent is easy to find in the market5

Need NumberNeed DescriptionRankPerformance3The ant-repellent has a quick action57The ant-repellent is safe for skin58The ant-repellent is user friendly49The ant-repellent eco-friendly515The ant-repellent is durable320The ant-repellent is safe for respiratory system5Advantage1The ant-repellent has a small shape36The ant-repellent has a pleasant smell410The ant-repellent is multi-function312The ant-repellent is stainless when used413The ant-repellent is easy to carry314The ant-repellent is easy to clean3

Needs SelectionNeed NumberNeedsSelectionShape19The ant-repellent has an electric mechanismNo4The ant-repellent has a solid shapeNo5The ant-repellent has a spray mechanismYes16The ant-repellent has camphor mechanismNo17The ant-repellent is a lotionNoMarket2The ant-repellent has affordable priceYes18The ant-repellent is easy to find in the marketYes

Need NumberNeedsSelectionPerformance3The ant-repellent has a quick actionYes7The ant-repellent is safe for skinYes8The ant-repellent is user friendlyYes9The ant-repellent eco-friendlyYes15The ant-repellent is durableYes20The ant-repellent is safe for respiratory systemYesAdvantage1The ant-repellent has a small shapeNo6The ant-repellent has a pleasant smellYes10The ant-repellent is multi-functionNo12The ant-repellent is stainless when usedYes13The ant-repellent is easy to carryNo14The ant-repellent is easy to cleanNo

SPECIFICATIONSpecificationBy oxford dictionary, specification is A detailed description of the design and materials used to make something

The purpose of making the specification of the product is to quantify the needs and convert them into a unit that can be measured

List of MetricsNumberMetricNeed(s)Specification(s)Metric unitrank2Affordable PricePrice$53Quick ActionTimes55Spray MechanismUsesy/n57Safe for skinContain skin irritating materialsppm520Safe for Respiratory SystemContain hazardous gasppm58User FriendlyDifficultySubj.59Eco FriendlyContain green house gasppm56Pleasant SmellaromaSubj.412DurabletimeDay314Stainless When UsedStainlessy/n4

No.NeedsPriceTimeUsesContain skin Irritating MaterialsContain Hazardous GasDifficultyContain Green House GasAromaStainless1.Affordable Price2.Quick Action3.Spray Mechanism4.Safe for Skin5.Safe for Respiratory System6.User Friendly7.Eco Friendly8.Pleasant Smell9.Durable10.Stainless When Used

BenchmarkNeeds numberNeeds descriptionNeeds rankOwnBagus Kapur AjaibElectronic Ant RepellentBaygon2Affordable Price53Quick Action55Spray Mechanism57Safe for Skin520Safe for Respiratory System58User Friendly59Eco Friendly56Pleasant Smell412Durable314Stainless when Used4

MetricnumberNeeds descriptionSpecificationsNeeds rankUnitOwnBagus Kapur AjaibElectronic ant RepellentBaygon2Affordable PricePrice5$1.239.953.53Quick ActionTime5S1315Spray MechanismUses5y/nNoNoYes7Safe for SkinContain skin irritating materials5ppm-N/A-20Safe for Respiratory SystemContain hazardous gas5ppm-N/A-8User FriendlyDifficulty5Subj9Eco FriendlyContain greenhouse gas5y/nNoNoNo6Pleasant SmellAroma4SubjectOdorlessOdorlessLavender12DurableTime3Hour14Stainless when UsedStainless4y/nNoYesYes

List of Ideal and Marginal Value of SpecificationMetricnumberNeeds descriptionspecificationsNeeds rankUnitMarginal valueIdeal value2Affordable PricePrice5$2 - 323Quick ActionTime5S1 1015Spray MechanismUses5y/nSpraySpray7Safe for SkinContain skin irritating materials5PpmNot contain skin irritating materials020Safe for Respiratory SystemContain hazardous gas5PpmNot contain hazardous gas08User FriendlyDifficulty5SubjEasy to sprayEasy to spray9Eco FriendlyContain green house gas5PpmNot contain greenhouse gass06Pleasant SmellAroma4SubjectAromaticOdorless12DurableTime3Hour3 - 6614Stainless when UsedStainless4y/nYesYes

Existing Concept

New Concept

Combined Concepts

Concept Description

Concept Description

Concept Description

Concept Description

Concept Screening

NumberConcept Number1Concept A 2Concept B3Concept C4Concept D5Concept E (F)6Concept F (F)7Concept G (F)8Concept H9Concept I (V)10Concept J11Concept K12Concept L13Concept M (F)14Concept N15Concept O (V)

Concept Screening

Criteria for Concept Scoring (APPENDIX)Safety : 20%Safety means how safe the ant repellent product is. The product is considered safe if the materials used in the product dont cause any harm to human body.

Quick Action : 15%Quick action means how efficient the time usage of the ant repellent product to actively repels the ants. We give 15% because this is one of the main criteria of our product based on the problem we had state before.

Area of Effect : 10%Area of effect means how wide the area that can be covered by the ant repellent product.

Cost : 20%Cost means how cheap the price setting of the ant repellent product. The price is set by combining the cost of raw materials, production process, and product distribution.

Criteria for Concept Scoring (APPENDIX)Durability : 20%Durable means how long the ant repellent product can stand still in the place where it is used. It means the product can effect more.

Manufacturing Ease: 10%Manufacturing ease is about the product raw material obtaining, technology and method to produce every product.

Stain: 5%The product that we use to repel ant can sediment ant staining on the area of repelling

Criteria for Concept Scoring

Concept Scoring

Concept Scoring Explanation (APPENDIX)Concept B is the reference concept. A solid scrub. This product work only on small area and needs about 7 to 10 seconds to act. This product also leaves stain when used. But, this product has an affordable price.

Concept C is an ultrasonic wave ant repellent. This product is very safety because of using ultrasonic wave instead of chemical substances. This product needs about 10 seconds to work and repel the ants, but it has large area of effect. This product is very durable, but to produce this product, we need very complicated method and technology. Thus, this product will have high cost.

Concept H is an air freshner. It is only need simple method and technology to produce this ant repellent. This product has a high durability and large area of effect. But, this product is needs more than 10 seconds sublimate to gas, then spread into the air and repel the ants. The advantage of this concept is that the product produce pleasant smell, but may harm the respiratory organs if do not uses the safety substances.

Concept N is spray liquid. It is the chosen product concept with the total value of 2.95 points. Although its area of effect is below 1m2, but this product worksin a fascinating speed. This product has an average durability, also we only need simple method and technology to produce this product. So this product costs will not too expensive. The disadvantage of this product is leaving stain, but only in small amount and easy to clean.

Concept TestingProduct PositioningProduct Positioning Explanation (APPENDIX)Safety Safety means how safe the ant repellent product is. The product is considered safe if the materials used in the product dont cause any harm to human body. Rating 5 is given to product that does not give a reaction on humans body at all. Rating 1 is given to product that has side effect of the usage.QuickActionQuick action means how efficient the time usage of the ant repellent product to actively repels the ants. Rating 5 is given to the product that reacts very quickly in millisecond. Rating 1 is given to the products that react very slow in hours.Area of EffectArea of effect means how wide the area that can be covered by the ant repellent product. Rating 5 is given to the product that spreads widely in room maximum 2m x 2m. Rating 1 is given to the products that just have minimum space of reaction area maximum 10cm x 10cm.Manufacturing EaseManufacturing easemeans how easy the products process can be done.Rating 5 is given to the products that easy to manufacture. Rating 1 is given to the products that need technology to manufacture it.

Product Positioning Explanation (APPENDIX)StainlessStainless means how easy the material to be cleaned. It is considered easy to clean if the materials can be cleaned until there is no mark or stain left. Rating 5 is given to the products that have those kind of materials. Rating 1 is given to the products that leave stain after cleaning.Cost Cost means how cheap the price setting of the ant repellent product. The price is set by combining the cost of raw materials, production process, and product distribution.Rating 5 is given to the products that under IDR 5,000. Rating 1 is given to the products that above IDR 100,000.Durability Durable means how long the ant repellent product can stand still in the place where it is used.Rating 5 is given to the products that have long duration (above 1 hour). Rating 1 is given to the products that have short duration (below 1 minute).

Final Specification

Final Spec Explanation (APPENDIX)A) MarketAs we know, there are so many ant repellent products currently available in the market. This make price is really important. Slightly difference in the products price could make the customer will move to another product that has cheaper price. So, in order to compete with other products, also to fulfill the customers needs, we have to make ant repellent that has an affordable price.

B) PerfomanceThe currently ant repellent products available in the market are still not effective enough, so this is a challenge for us to produce the ant repellent that works quickly, durable, and safe for the personal health and environment. So, we will use safe substance for the products. For example, our product is waterbased ant repellent product, means that our product will use water as the solvent (not hydrocarbons or other solvents). The active substance for our ant repellent product is acetic acid in 2.5% vol, so it will safe both for personal health and the environment.

C) Product PerceptionMany of the customers said that the current ant repellent products did not have pleasant smell. So, in order to fulfill the needs, we will use cinnamon powder for our ant repellent product. Not only produce pleasant smell, cinnamon powder also helps our product to repel the ants. Because many literatures said that ants dislike the cinnamon. Also, some of the currently ant repellents available in the market are not user friendly, so we decided to use spray for the mechanism to fulfill the needs. We think that everyone is know how to use product with spray mechanism, so it will be easy to use.

ReferencesAnonym."Deltamethrin Odorless Synthetic Pyrethroid Insecticides". PestProducts.com. Retrieved2008-09-26.M. Sittig.1985. Handbook of Toxic and Hazardous Chemicals and Carcinogens. 2nd ed. Noyes Publications, Park Ridge, NJ. U.S. Department of Health and Human Services. 1993. Hazardous Substances Data Bank (HSDB, online database). National Toxicology Information Program, National Library of Medicine, Bethesda, MD. U.S. Environmental Protection Agency. 1989.Baygon (Propoxur) Health Advisory. Office of Drinking Water, Washington, DC. U.S. Environmental Protection Agency.1999. Integrated Risk Information System (IRIS) on Baygon. National Center for Environmental Assessment, Office of Research and Development, Washington, DC.

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