Free product info for the channel

vs.2012-02

Table of contents

About Icecat…………………………………………………………….3Partners…………………………………………………………………...4Online buying orientation…………………………………………5Open Icecat………………………………………………………………6

Uniform, standardized data…………………………………7Multilingual services……………………………………………8Cross sell & Up sell………………………………………………9Multimedia…………………………………………………………10Market Intelligence…………………………………………….11Examples…………………………………………………............12

Iceleads…………………………………………………………………….13Testimonials………………………………………………………………14

About Icecat

Icecat NV: Founded in 1999 (iMerge holding) Worldwide offices Yearly Deloitte Tech Fast 500 since 2003

Open Icecat, the market standard: Unique , free of charge content via Open model 19,000+ worldwide channel partners 290+ participating brands 1,000,000+ standardized data-sheets

59%

11%

5%

8%

17%

Icecat users

Western Europe Southern Europe Eastern Europe U.S. Rest of World

Partners

Online buying orientation

Forrester research: 89% of online

shoppers do visit store/retailer website during the purchase

decision making process to look for

product information

Open Icecat

Open Icecat is the free of charge product catalog, consisting of standardized data-sheets of Information Technology (IT), Consumer Electronics (CE), Telecom (T) and Office (O) products for all participating manufacturers.

Benefits: Free uniform product content Increase online visibility Automated content distribution Increase channel sales Optimal advise for end-users Easy to use data

Example Datasheet – including rich content

General Data:Brand / Model name / Product code / EAN / UPC code / Category

Multiligual marketingtext

Standardized specificationsCross sell & Up sellMultimedia:Videos / 3D /Product tour

Uniform, standardized data

Standardized product features are essential for online market.

Icecat transforms unstandardized manufacturer product data into fully standardized Open Icecat data-sheets.: feature values should contain numbers only and indication of the unit used (e.g. MB or GB).

Benefits: Increase online sales Optimal product comparison Reduce costs for channel partners

Multilingual services

The tens of thousands worldwide Open Icecat channel partners need your product content in the preferred languages of their buyers.

Open Icecat translate all your data-sheet specifications (feature names and values) into the supported 30+ languages.

Benefits: Free for all your channel partners Increase online visibility Automated content distribution Increase channel sales Decrease costs in the channel

Cross sell & Up sell

Cross-sell: the practice of suggesting related products or services to a customer who is considering buying something (e.g., offering a notebook case when a notebook is put in the shopping cart).

Up-sell: suggesting more expensive items from the same category to a customer making a purchase.

Benefits: Increase online visibility Increase margin at channel partners Increase average order size Short time to market Free of charge for channel partners Optimal advise for end-users

Multimedia

Multimedia media enriches the online shopping experience for end-users.

Icecat supports all available interactive media assets such as: product videos , flash demos, 3D product tours, animations, product tests, product ratings etc.

Benefits: Powerful branding Increase channel sales and marketing

Efficient distribution of rich media Free for all your channel partners

Market Intelligence

Icecat measures end-user buyer orientation at the tens of thousands connected resellers and distributors. Yearly 1 billion + data-sheet downloads.

Download reports:• Brand, category & product level • Competitor• Shop level

Distributor stock & sales-out reports

Benefits: Real-time market intelligence See direct effect of online campaigns Valuable competitor information

Examples download reports

jan feb mar apr may jun0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Monthly download report category LCD TV

SamsungSonyPhilipsLG

Dow

nloa

ds

13%10%

8%

6%5%4%4%3%

3%

43%

"Brand" download by country

GermanyNetherlandsUnited KingdomFranceSwedenSpainUSADanmarkBelgiumRest of the world

Iceleads

Iceleads service enables additional online sales for manufacturers. Iceleads drives ready-to-buy consumers from the manufacturer website to the authorized online resellers via integration of a simple “buy now" button. It gives you market data and insights into spending behavior.

Benefits: Increase sales Reports (leads & sales conversion) Improve the end-user experience Channel partner loyalty by providing leads Monitor clicktrough & referral value Easy to implement

Testimonials

Kingston Technology, Gill Taylor - EMEA Channel Marketing Manager “We are constantly seeking new ways to streamline tools and increase productivity for our partners. Timely and accurate digital assets are an essential element of providing consistent support to our channel partners so they in turn can offer a superior service to their customers. Following a survey and a successful trial in the Netherlands we are happy to partner with Icecat and are confident that they will help us achieve those objectives.”

Sony, Timon Kuit - Commercial Executive Sony1 “The Icecat service delivers a good solution for providing product data to the Sony etail partners. The account managers of Icecat are always looking for solutions and ways to improve their services. It's therefore a dynamic relationship. Next to that, Icecat is executing our program to sign up our key partners for the Icecat program.”