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Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

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Page 1: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,
Page 2: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,
Page 3: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Founded as an

infomercial marketing

company

Changed Business

Model to OTC/PC

Organic growth through brand and

product development

Nexxus Capital invested 30% of Equity

Expanded management

team

Expanded product portfolio

through development of new

products and line extensions

Launch of Primer Nivel, Genomma

Lab’s Branded Generics Line

Acquisition of the brands Nasalub, Micotex, Ossart,

English Leather, Galaflex, Affair and Santé

Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Amara, Larizá, Bioskin and XL-3 in Mexico, Babysan and

Piecidex in Argentina and Dermaglós in Brazil

Entrance to IPC Sustainability Index and MSCI Index

Acquisition of Marzam

Performed its IPO in the Mexican Stock Market

Acquisitions of Medicinas y Medicamentos

Nacionales, Jockey Club, Flor de Naranja

Sanborns, Teatrical and Henna Egipcia

With the launch of operations in Brazil and

USA, Genomma has operations in 14

countries

Acquisition of the brands Vanart,

Pomada de la Campana,

Wildroot, Alert and Nórdiko

Acquisition of Tafirol in

Argentina, and Losec and

package of OTC brands in

Mexico

Acquisition of 2 packages of brands in

our international operations

Page 4: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Page 5: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,
Page 6: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Pillars

INN

OV

AT

ION

&

DE

VE

LO

PM

EN

T

(Pro

du

ct

Se

lec

tio

n)

MA

RK

ET

ING

&

BR

AN

DIN

G

OU

TS

OU

RC

ED

MA

NU

FA

CT

UR

ING

QU

AL

ITY

AS

SU

RA

NC

E

SA

LE

S

DIS

TR

IBU

TIO

N

Best formulation and

presentation Performance

Analysis

Impressively short lead time

from an idea generation to new

product launches and line

extensions.

Rapid and effective

reaction to competitive

challenges

Page 7: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Offers branded OTC

pharmaceuticals in

variety of forms

Offers over 100

SKU’s under the

brand Primer Nivel

Por Tu Salud

Focuses on topical

dermatological, facial

and hair treatments

and other categories

- Inhibitors of gastric

secretions

- Hemorrhoid

treatment

- Anti-flu

- Anti-acne

- Anti-rheumatics

- Anti-ulcer drugs

- Anti-histamines

- Anti-micotics

- Varicose vein

treatment

- Scar removal

- Face and body

lotions

- Anti-fungals

Page 8: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Anti-scar, Anti-wrinkle Sexual Protection and

Enhancement

Anti-acne Colitis Treatment

Spider Vein Treatment Osteoarthritis Treatment

Hair Care Athlete’s Foot Treatment

Baldness Treatment Cough Syrup

Anti-flu Analgesic

Anti-micotic Gastritis Treatment

Anti-flu Weight Control Treatment

Anti-dandruff Shampoo Pain Relief

Vitamins Shampoo

Shampoo Headache Treatment

Hemorrhoid Treatment Hair Care

Cervical Infections

Treatment

Genomma's core asset is its portfolio of market leading brands. As of September 2014, the Company

has a total of 91 brands. The following table shows the Company’s top 25 brands for the last twelve

months as of September 2014, which represented 82.1% of Total Sales.

Page 9: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Demand for our products is mainly generated

through advertising. We have a directed

advertising strategy, based on metric analyses of

our clients and the market. We monitor such

information weekly, which allows us to have a

quick response to changes in competition and

consumer’s preferences.

Page 10: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,
Page 11: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Genomma Lab

Bayer

Boehringer

Sanofi Aventis

Shering Plough

Pisa

Reckitt Benckiser

Novartis

Wyeth

Johnson Johnson

Source: IMS Health.

(For the last twelve months, as of September 2014)

Page 12: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Source: Company data and IMS Health.

Page 13: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Source: Company data and IMS Health..

Page 14: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Pharma

PC

OTC

PC

OTC – Over the Counter

Pharma – OTC and Generics

PC – Personal Care

1. Brazil

2. Argentina

3. USA

4. Colombia

5. Chile

6. Peru

7. Ecuador

*According to IMS.

Page 16: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Brands: 19

Brands: 13

Brands: 12

Brands: 25

Brands: 91

Brands: 26

Bolivia

Chile

Costa Rica

Dominican Republic

Ecuador

El Salvador

Guatemala

Honduras

Nicaragua

Panama

Paraguay

Peru

Uruguay

Page 17: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

• Innovation & Development

• Broad Distribution

• Line Extensions

• Brand Development

• International Expansion

• Entrance to new segments

• Formula Improvement

• Revitalize Acquired Brands

• Implement Marketing Capabilities

Page 18: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

20

08

20

09

20

10

2011

20

12

20

13

3Q

14 L

TM

*CAGR from 2008 to 2013

Page 19: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Nasal Hygiene

For adults For children Nasalub Max

Vitamins Energetic beverage with vitamins

Vitamins for children

Page 20: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

Osteoarthritis

treatment Joint pain

relief

Osteoarthritis

treatment for diabetics

X-Ray with added

Calcium and

Vitamin D

Page 21: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,
Page 22: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

YoY Growth:

9.5% 2

00

8

20

09

20

10

20

11

20

12

20

13

3Q

13

3Q

14

3Q14 3Q13

Pharma* PC Total 3Q14 Pharma* PC Total 3Q13 %Var

Mexico 1,339.0 675.6 2,014.6 1,197.7 819.4 2,017.1 -0.1%

International 379.0 966.0 1,344.9 240.2 809.4 1,049.6 28.1%

TOTAL 1,718.0 1,641.5 3,359.5 1,437.9 1,628.8 3,066.8 9.5%

Page 23: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

-

500

1,000

1,500

2,000

2,500

3,000

3,500

YoY Growth:

6.8%

20

08

20

09

20

10

20

11

20

12

20

13

3Q

13

3Q

14

EBITDA EBITDA MARGIN

Page 24: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

1Q

12

2Q

12

3Q

12

4Q

12

1Q

13

2Q

13

3Q

13

4Q

13

1Q

14

2Q

14

3Q

14

Page 25: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

NET INCOME AS % OF REVENUE

YoY Growth:

1.3%

20

08

20

09

20

10

20

11

20

12

20

13

3Q

13

3Q

14

Page 26: Presentación de PowerPoint · Acquisition of the brands Nasalub, Micotex, Ossart, English Leather, Galaflex, Affair and Santé Acquisition of the brands: Fermodyl, Zan Zusi, Altiva,

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