SUSTAINABLE BEAUTY

› Storytelling extracts

› Moving ideas

› Cosmetic Market Trends

› Cosmetic Applications

› Trendy Formulations

We are experts in cosmetics

Since 1979, we research and produce active ingredients for cosmetics.

PROVITAL

Global presence

Poland

Germany

Spain

France

Brazil

ChinaBarcelona

Every year, about 400 millions of consumers are in contact with our products

PROVITALReaching 90 countries worldwide

› We decode the treasures that nature provides and we study its application to beauty and skin care.

› With a strong respect for nature, Provital Group is a bridge between beauty and well-being.

› We work from the inside of the cells to the outside , for a more beautiful skin and a more beautiful life.

For a beautiful life from cells to the skin

Our actives and extracts come from plants from

all over the world.

PROVITAL

SUSTAINABLE BEAUTY

Overall strategic sustainability plan and mission

Assessment for environmental impacts

Reduction of energy and water usage

Green building design and facility improvements

Community outreach and social involvement

Spreading sustainability to the whole supply chain

Far beyond natural cosmetics

Far beyond organic products

SUSTAINABLE BEAUTY

SUSTAINABLE BEAUTY

Why?

SUSTAINABLE BEAUTY

Launchings with claim “natural” worlwide

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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Why?

SUSTAINABLE BEAUTY

Why?0.0%

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Launchings with "Sustainability" in text

SUSTAINABLE BEAUTY

not a product, an emotion

link with basic messages

tradition,

protecting heritage,

nature preservation,

health,

wellbeing... Why?

FUTURE SCOPE – BEAUTY 2020

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DECIPHERING FUTURE TRENDS

1. UrbanizationIn 2030, 60% of the Population will be urban

2. Population Shift1 billion senior citizens in a decade

Millennials : 30% of population 2015 & 50%

of global workforce by 2020*

3. West vs East Population

China …, India,… the new Power centers of thefuture

4. Diversity is the new majorityImmigration and impact on standards

Minorities are the newMajority

5. ClimateChangeChanging environment and thus skin

treatment

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SOCIO-DEMOGRAPHIC TRENDS

* EuroMonitor – In-Cosmetics April 2014

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The Rise of Technology & Digital Age

More informed decision making

Reducing the standardboundaries

Visual & Virtual Technology

New Control Devices &Wearables

Portable monitoring, nano-scans…

Peer2Peer information - Sharing individual information

Bioprinting & 3D

Autologuous skin & in-vivo measures

NeuroSciences

Social Neuroscience

Epigenetics & Microbiome

AugmentedRobotics

Artificial Intelligence, prosthetic devices, digitally enhanced wearables

Integrative Medicine

Holistic vision of health & beauty

TECHNOLOGY/SCIENTIFICTRENDS

1. The Age of Paradoxes

Hybrid life – science/nature, local/global...

2. Toxic Fear / Loss of Confidence

In search of the safest alternatives for skeptical consumers

Indies/local are at the center oftrust

3. Humanistic Consumption

The rise of the makers, the concern of who makes

3. Rise of Human Values

Towards respectful transparency

4. Experience vsPossession

Moving to a collaborative model

5. The Power of Peer to Peer

The power of social media and collaboration

6. Well Being / Happy

The new priority

7. The New perfumery shop is the World Market

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CONSUMER TRENDS

FUTURE SCOPE – BEAUTY 2020

SUSTAINABLE FUTURE POSITIVE SCIENCE

EMERGING TARGETS

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SUSTAINABLE FUTURE

HUMAN VALUES

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YOUTH TO THE PEOPLE Age prevention

cleanser

FARMACY

TATA HARPER

KAILI JUMEI

EVITABeauty Whip

Soap

DIPTYQUE Huile infusée

H&M CONSCIOUS

LUSH

RISE OF HUMAN VALUESTowards Respectful Transparency

RESPECT OF COMMUNITIES

S.W BasicsKahina

Kate LoganPalmarosa

LOCAL BEAUTY CONNECTING PEOPLE

HOLISTIC WELLNESS

TRACEABILITY

BEAUTY WITH CONSCIENCE

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KAHINA

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Palmarosa Cleanse Balm

RESPECT OF COMMUNITIES LOCAL BEAUTY TRACEABILITY

Towards Respectful Transparency

RISE OF HUMAN VALUESTowards Respectful Transparency

RESPECT OF COMMUNITIES

S.W BasicsKahina

Kate LoganPalmarosa

LOCAL BEAUTY CONNECTING PEOPLE

HOLISTIC WELLNESS

TRACEABILITY

BEAUTY WITH CONSCIENCE

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RESPECT OF COMMUNITIES LOCAL BEAUTY TRACEABILITY

Towards Respectful Transparency

AVEDAacting responsibly

- earth and community care report- responsible packaging- packaging with plastics derived from plants- cradle to cradle- aveda cares- renewable energy- Aveda & yawanawa people- environmental health and safety

DAVINESSustainable beauty

Sustainable Beauty Manifesto

Our ideal of beauty works through practical and "sustainable" efforts. For us, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate. Our vision of “sustainability” has a range of connected meanings:

- “sustainability” in regard to our commitment to minimizing the impact on the environment, not compromising the quality or quantity of natural resources today or tomorrow;

- “sustainability” in regard to the effectiveness of our products and the safety of our customers, thanks to the privileged use of natural ingredients, enhanced with cutting-edge cosmetic technologies and an artisanal spirit;

- “sustainability” in regard to “freedom of creation”. Our decisions are led more by "intuition” than “calculation”. Our pioneering spirit guides us to explore ideas beyond trends. At Davines, every idea is born free and then developed with authenticity, in harmony with our values.

- “sustainability” in regard to “ethics”, which in ancient Greek means “house, shelter, lair”. Honored of being a family company, we make our professional environment a homely place where to develop oneself and create sincere and trustful relationships with others, based on transparency and collaboration.

In summarizing, “beautiful and good” – as the ancients referred to the inseparable unity between exterior and interior beauty – is another way to say “Sustainable Beauty" and "Sustainable Beauty" is another way to say Davines.

Towards Respectful Transparency

Towards Respectful Transparency

Towards Respectful Transparency

Towards Respectful Transparency

Collecting permit Nagoya IRCC on Clearing House, 1st for cosmetic ingredients supplier

Towards Respectful Transparency

Towards Respectful Transparency

Towards Respectful Transparency

Towards Respectful Transparency

SUSTAINABLE BEAUTY

How?

Dried plant producer

Plant distributor

Extract distributor

Extract producer

Cosmetics producer

Cosmetics

distributor

Cosmetics retail sales

1 Kg dried plant

3 9 100

Market volume derived from

200

78,000

95,000

125,000

How?

SUSTAINABLE BEAUTY

€

SUSTAINABLE BEAUTY

How?

How to integrate it successfully with rural development?

Controlling the whole supply chain

From land to the shelves

Maintaining the link with the land. Credibility

Communicating, Communicating, Communicating

SUSTAINABLE BEAUTY

Some final remarks

This comes from a social trend, not from

an invention of the industry

It is present and future

It is the whole supply chain