Presage Seminar MED Programme – Final application 2 nd call for proposals Information and Publicity section Marseille, December 2nd, 2009 Sonia Levavasseur,

Presage Seminar MED Programme – Final application

2nd call for proposals

Information and Publicity section

Marseille, December 2nd, 2009

Sonia Levavasseur, Presage seminar, Final application 2nd call for proposals- Information and Publicity section - 2nd of December 2009

Relevant content of the application Relevant content of the application form – Part 1form – Part 1

The proposed list of tools and actions described in The proposed list of tools and actions described in the pre-application form must be formalized into a the pre-application form must be formalized into a more detailed Communication plan.more detailed Communication plan.

On the application form, a rather detailed description of: The Communication strategy :answer to the key questions: what? To whom? By which means? When?) The Capitalization strategy: how the results will be communicated outside the partner ship to ensure the continuity of the project and the use of its results by potential interested third parties


Relevant content of the application Relevant content of the application form – Part 2 form – Part 2

The proposed activities and the budget allocated The proposed activities and the budget allocated for Communication activities must be aligned with for Communication activities must be aligned with the working plan and budget of the application the working plan and budget of the application form. form.


1. Communication Plan – Key questions 1. Communication Plan – Key questions and elements and elements

Communication plan – Key questions Communication plan – Key questions What? What? To whom? To whom? How? By which means? How? By which means? When?When?


2. Communcation plan – What? 2. Communcation plan – What?

What do you wish to Communicate? What do you wish to Communicate? Which key messages do you want to convey on Which key messages do you want to convey on

your project ? your project ?

On the application form: Key messages your project want to convey


Communication plan – To whom?Communication plan – To whom?

Which key target groups/publics do you want to reach through Which key target groups/publics do you want to reach through your Communication? your Communication?

Those target groups and publics are the one key for:Those target groups and publics are the one key for: The success of your project The success of your project The dissemination and Capitalization of the project to ensure its The dissemination and Capitalization of the project to ensure its

continuity continuity To answer to the financed beneficiary responsabilities in terms of To answer to the financed beneficiary responsabilities in terms of

Information and Publicity (Communication towards the general Information and Publicity (Communication towards the general public) public)

On the application form: List of key target groups/publics


Communication plan – Communication plan – How ? By which means? How ? By which means?

Which means (Communication tools and actions) are you going to Which means (Communication tools and actions) are you going to develop to answer your Communication objectives? develop to answer your Communication objectives?

Choose the most adapted tools and tactics to reach your audience Choose the most adapted tools and tactics to reach your audience (may be different according to target groups) (may be different according to target groups)

On the application form: List of Communication tools and activities for each target groups/publics (defined in the question « To whom? »)


Communication plan – Communication plan – When? When?

When are those activities going to take place?

On the application form: approximate schedule of activities by year


Capitalization strategy Capitalization strategy

How the project intends to disseminate the results of the project How the project intends to disseminate the results of the project to ensure its continuity ? to ensure its continuity ?

How key stakeholders for Capitalization are going to be adressed? How key stakeholders for Capitalization are going to be adressed? (e.g political decision makers…). (e.g political decision makers…).

On the application form: Description of the capitalization strategy (tactics, activities, schedule).


Sonia Levavasseur Sonia Levavasseur Communication Officer MED Programme / Chargée de Communication Officer MED Programme / Chargée de

CommunicationCommunicationProgramme MEDProgramme MED

[email protected]@regionpaca.fr

Documents

Presage Seminar MED Programme – Final application 2 nd call for proposals Information and Publicity section Marseille, December 2nd, 2009 Sonia Levavasseur,