Issued by the Media Centre of Dubai Festivals and Retail Establishment28 July 2015

LEGO fans relive childhood memories at BLOCKS at BOXPARK

Thousands of LEGO fans, both young and grownups, are building up memories of a lifetime at Dubai

Summer Surprises’ (DSS) brand new attraction – BLOCKS at BOXPARK. A fascinating tribute to one of the

most successful toy companies in the world, BLOCKS at BOXPARK is a colourful space bustling with

creativity – as families and friends turn simple LEGO blocks into desired shapes and structures.

A dedicated ‘Shop & Play’ workshop area gives enthusiasts the chance to relive their childhood

memories from 12pm to 10pm daily. Inspiring minds and nurturing imaginations, the unique concept is

also the place to be at to be transported into a completely different, dreamlike world of LEGO blocks.

Open across the length of DSS, until 5 September, BLOCKS at BOXPARK is one of the many unique

attractions delighting toy lovers from the region and beyond during the shopping extravaganza.

Complemented by an enticing mix of high-street brands and food outlets, the destination makes for a

great hangout experience to be enjoyed with families and friends this summer.

Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of

Tourism and Commerce Marketing, DSS 2015 kicked off on 23 July and will run until 5 September,

offering numerous shopping, entertainment and leisure experiences under the theme ’45 Days of

Summer’.

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